Global Denim Trends: Will the Growth Fade Away?

Introduction

Scope

Key findings

Objectives

Global Performance

Double dip in global denim growth

Price drives value but less volume

Canada leads the world in spending per capita…

… As well as per capita volume sales

Value versus volume driven markets

Regional Highlights

Western Europe sees denim come back into fashion

Western Europe: Can denim age gracefully?

Case study: Not Your Daughter’s Jeans

Not Your Daughter’s Jeans: What women want

Eastern Europe coming back cautiously

Russian denim market almost doubles in size

North America rises from economic gloom

The US leaves Canada standing

Asia Pacific : A denim clad dragon on the march

China wears the economy trousers…

....But premium brands lead the ranking

Case study: Denizen by Levi Strauss

Denizen: T he shape of things to come (1)?

Denizen: The shape of things to come (2)?

India’s cultural sensitivity shapes the market

The development of large Indian agglomerations

Latin America led by Brazil

The rise in working women

Women’s jeans outsell men’s

Middle East and Africa: Potential still to come

Middle East: An age of opportunity

Middle East: Retail market dynamics and future prospects

Price Platform Analysis

The world prefers economy jeans

Not all economy jeans are the same

Developed regions carry the highest unit price in economy jeans

Western Europe leads the way in super premium

India is the most dynamic luxury goods market

Competitive Overview

Levi’s facing increasingly tougher competition

VF Corp diversifies

The power of Diesel

North America leads the way for private label sales

Channel Analysis

Grocery continues to steal share

Jeans online small but rising fast

Prospects

Global jeans growth set to continue

The bulk of volume growth will come from Asia Pacific

Eastern Europe and Latin America offer hope for value growth

Who will be wearing more jeans?

Price of jeans to decline despite fluctuating cotton prices

Report Definitions

Definitions

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