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Strategy Briefing

Global Denim Trends: Will the Growth Fade Away?

55 pages, Aug 2011

US$2,000

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The global denim market has been fairly resilient over a turbulent economic period and has returned to pre-recession growth levels in 2010. Challenges, mainly the fluctuating price of cotton remain, yet opportunities are emerging in Asia Pacific on a scale that overshadows events elsewhere. In this report, Euromonitor international reveals the differences in jeans performance by region, analyses the growth of different price platforms and identifies key opportunities for the denim market.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

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Introduction

Scope

Key findings

Objectives

Global Performance

Double dip in global denim growth

Price drives value but less volume

Canada leads the world in spending per capita…

… As well as per capita volume sales

Value versus volume driven markets

Regional Highlights

Western Europe sees denim come back into fashion

Western Europe: Can denim age gracefully?

Case study: Not Your Daughter’s Jeans

Not Your Daughter’s Jeans: What women want

Eastern Europe coming back cautiously

Russian denim market almost doubles in size

North America rises from economic gloom

The US leaves Canada standing

Asia Pacific : A denim clad dragon on the march

China wears the economy trousers…

....But premium brands lead the ranking

Case study: Denizen by Levi Strauss

Denizen: T he shape of things to come (1)?

Denizen: The shape of things to come (2)?

India’s cultural sensitivity shapes the market

The development of large Indian agglomerations

Latin America led by Brazil

The rise in working women

Women’s jeans outsell men’s

Middle East and Africa: Potential still to come

Middle East: An age of opportunity

Middle East: Retail market dynamics and future prospects

Price Platform Analysis

The world prefers economy jeans

Not all economy jeans are the same

Developed regions carry the highest unit price in economy jeans

Western Europe leads the way in super premium

India is the most dynamic luxury goods market

Competitive Overview

Levi’s facing increasingly tougher competition

VF Corp diversifies

The power of Diesel

North America leads the way for private label sales

Channel Analysis

Grocery continues to steal share

Jeans online small but rising fast

Prospects

Global jeans growth set to continue

The bulk of volume growth will come from Asia Pacific

Eastern Europe and Latin America offer hope for value growth

Who will be wearing more jeans?

Price of jeans to decline despite fluctuating cotton prices

Report Definitions

Definitions

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Megatrends

Strategy Briefing

Global Denim Trends: Will the Growth Fade Away?

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Objectives

Global Performance

Double dip in global denim growth

Price drives value but less volume

Canada leads the world in spending per capita…

… As well as per capita volume sales

Value versus volume driven markets

Regional Highlights

Western Europe sees denim come back into fashion

Western Europe: Can denim age gracefully?

Case study: Not Your Daughter’s Jeans

Not Your Daughter’s Jeans: What women want

Eastern Europe coming back cautiously

Russian denim market almost doubles in size

North America rises from economic gloom

The US leaves Canada standing

Asia Pacific : A denim clad dragon on the march

China wears the economy trousers…

....But premium brands lead the ranking

Case study: Denizen by Levi Strauss

Denizen: T he shape of things to come (1)?

Denizen: The shape of things to come (2)?

India’s cultural sensitivity shapes the market

The development of large Indian agglomerations

Latin America led by Brazil

The rise in working women

Women’s jeans outsell men’s

Middle East and Africa: Potential still to come

Middle East: An age of opportunity

Middle East: Retail market dynamics and future prospects

Price Platform Analysis

The world prefers economy jeans

Not all economy jeans are the same

Developed regions carry the highest unit price in economy jeans

Western Europe leads the way in super premium

India is the most dynamic luxury goods market

Competitive Overview

Levi’s facing increasingly tougher competition

VF Corp diversifies

The power of Diesel

North America leads the way for private label sales

Channel Analysis

Grocery continues to steal share

Jeans online small but rising fast

Prospects

Global jeans growth set to continue

The bulk of volume growth will come from Asia Pacific

Eastern Europe and Latin America offer hope for value growth

Who will be wearing more jeans?

Price of jeans to decline despite fluctuating cotton prices

Report Definitions

Definitions

Why buy this report?

Want to find out more about this report?

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