Global Fast Food: Leading the Worldwide Consumer Foodservice Recovery

Introduction

Scope

Key findings

Global Performance

Fast food the world’s second largest foodservice category

Burger, Asian fast food make up nearly half of total demand

Fast food proves more resistant to recession than other categories

Transaction and outlet trends show further resilience in fast food

2010 fast food trends driven by the partial recovery

Emerging markets the centre of new fast food growth

Prognosis for developed markets

Category Performance

Asian and fast casual are the fastest growing fast food types

Independent fast food growth outpaces that of chained operators

However, transaction and outlet data shows strength in chains

Unit prices reveal distinct differences between sectors

Asia Pacific and Latin America show best opportunities for growth

US still number one in fast food, but growth has migrated east

Disposable income distribution illustrates regional spending trends

Disposable income trends lead to intense competition in fast food

Traffic drivers and experience upgrades lead trends in fast food

2011 a year for continued recovery in fast food

Competitive Landscape

Fast food still dominated by US chains, but growth varies

Chains boast a strong presence in most regions

Asia Pacific and North America lead in absolute chained growth

Significant advantages persist for chains across all world regions

Fast casual momentum continues to build

Despite international opportunities, largest chains still look inward

Semi-captive locations are an emerging battleground

Retailers, especially, are becoming competitive foodservice players

Grocery operators pursue higher margins in foodservice

Case Studies

Case Study: Bakery products fast food in Brazil

Bakery fast food emerges as a major growth area in Brazil

Independents still dominate but chains are gaining power

Sandwich specialist Subway makes huge gains in market share

Similar conditions in Russia spell additional opportunities

Case Study: “Better fast food” around the globe

Better fast food: A growing global phenomenon

Better outlets, menus and ingredients

McDonald’s: The global leader in “better” fast food

What does this mean for fast food in the long term ?

Case Study: New players in fast food, from retailers to suppliers

New competition for traditional fast food players

Implications: Advantages of unconventional players

Influence of foodservice-retail partnerships is growing

Other sectors and markets bear watching

Key takeaways

Global Prospects

Global fast food to continue outpacing consumer foodservice

Asia Pacific: The future of fast food

Further consolidation ahead in fast food growth

An endlessly flexible, adaptable sector

Final conclusions: Opportunity is everywhere, in various forms

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