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Strategy Briefing

Global Flexible Packaging: Combining Affordability with Added Value for Success

May 2015

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Already making up half of global retail packaging, flexibles look set to expand further, with a forecast 2% CAGR over 2014-2019. Toughening legislation is a tangible threat to flexible packaging in tobacco. However, its versatility as a pack material in packaged food will allow it to grow significantly as an affordable solution in Asia and Latin America, while meeting demand for greater functionality (in packaged food) in North America and Western Europe. Pack sizing will be key in addressing th

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

A positive year for global retail flexible packaging

Flexible packaging dominates retail packaging globally and volumes rose by 1% in 2014. This increase was achieved despite challenges in tobacco and faster growth for rigid plastic and liquid cartons in food.

Tough environment in tobacco requires innovation and diversification

Flexible packaging faces challenging years ahead in tobacco. While global growth is enabled by rising populations and demand for cigarettes in Asia, Europe sees a toughening legislative environment. Pack shaping and sizing such as value pouches in smoking tobacco can help find growth potential.

Considerable potential in food, driven by flexibles’ affordability in emerging world

Flexible packaging demand is set to rise in the key food industry. Retailing expansion will enable flexible plastic packs to be purchased by a wider consumer base in developing countries, in small sizes for confectionery and bakery goods and as value packs for staples such as milk and yoghurt.

Pack sizing used for portion control in mature countries

Launching a new size of flexible plastic for confectionery, bakery or snacks will allow brand owners to address increasing health concerns among North American and Western European consumers in conveying greater control over calorie intake.

Pouches have it all; starting with their suitability to food consumption on the move

In table sauces in Eastern Europe, pouches are perceived as value packs. They are also being used for their microwavability in canned food and also increasingly appeal as a convenient on-the-go solution such as in baby food.

Pouches help raise shelf appeal in mature home and beauty care markets

Pouches continue to expand among developing countries as economy and/or refill packaging in laundry care, dishwashing and bath and shower. However, pouches will also grow their presence for tablet-format products to stand out on store shelves in Western Europe.

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Introduction

Scope

Key findings

Flexibles in Retail Packaging

Flexibles a pillar of growth in retail packaging

Flexible plastic’s dominance to endure, pouches to spread fast

Retailing expansion enables flexibles to spread in emerging world

Flexibles growth largely fuelled by emerging world, led by Asia

Flexibles stuck in tobacco but bursting with potential in food

Challenges in Tobacco

Despite Asia potential, flexibles face a tough challenge in tobacco

European market to toughen with new pack legislation and tax rises

Innovation and diversification are key responses in Europe

Versatility In Foods

Flexible packaging resourceful in food, sizing strategy essential

Street shops key to confectionery sales by the item in India

Pack downsizing a growing strategy in making snacks affordable

Value pack sizes also appeal in mature food markets

From loose milk to milk bags in price-sensitive economies

Pouches also convey good value in table sauces in Eastern Europe

Smaller flexible packs for greater portion control in mature markets

Pouches’ microwaveability further explored in ambient foods

Food on the go another direction for pouch innovation

Shelf Appeal in Beauty and Home Care

V alue also matters in home and personal care

Refill pouches offer economy positioning in developing world

Raising shelf presence with pouches to help sustain growth

Recommendations

What directions for future innovation in flexible packaging?

D efinitions

Data parameters and report definitions

Why buy this report?

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Megatrends

Strategy Briefing

Global Flexible Packaging: Combining Affordability with Added Value for Success

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

A positive year for global retail flexible packaging

Tough environment in tobacco requires innovation and diversification

Considerable potential in food, driven by flexibles’ affordability in emerging world

Pack sizing used for portion control in mature countries

Pouches have it all; starting with their suitability to food consumption on the move

Pouches help raise shelf appeal in mature home and beauty care markets

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Flexibles in Retail Packaging

Flexibles a pillar of growth in retail packaging

Flexible plastic’s dominance to endure, pouches to spread fast

Retailing expansion enables flexibles to spread in emerging world

Flexibles growth largely fuelled by emerging world, led by Asia

Flexibles stuck in tobacco but bursting with potential in food

Challenges in Tobacco

Despite Asia potential, flexibles face a tough challenge in tobacco

European market to toughen with new pack legislation and tax rises

Innovation and diversification are key responses in Europe

Versatility In Foods

Flexible packaging resourceful in food, sizing strategy essential

Street shops key to confectionery sales by the item in India

Pack downsizing a growing strategy in making snacks affordable

Value pack sizes also appeal in mature food markets

From loose milk to milk bags in price-sensitive economies

Pouches also convey good value in table sauces in Eastern Europe

Smaller flexible packs for greater portion control in mature markets

Pouches’ microwaveability further explored in ambient foods

Food on the go another direction for pouch innovation

Shelf Appeal in Beauty and Home Care

V alue also matters in home and personal care

Refill pouches offer economy positioning in developing world

Raising shelf presence with pouches to help sustain growth

Recommendations

What directions for future innovation in flexible packaging?

D efinitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

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