The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMay 2015
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Already making up half of global retail packaging, flexibles look set to expand further, with a forecast 2% CAGR over 2014-2019. Toughening legislation is a tangible threat to flexible packaging in tobacco. However, its versatility as a pack material in packaged food will allow it to grow significantly as an affordable solution in Asia and Latin America, while meeting demand for greater functionality (in packaged food) in North America and Western Europe. Pack sizing will be key in addressing th
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Flexible packaging dominates retail packaging globally and volumes rose by 1% in 2014. This increase was achieved despite challenges in tobacco and faster growth for rigid plastic and liquid cartons in food.
Flexible packaging faces challenging years ahead in tobacco. While global growth is enabled by rising populations and demand for cigarettes in Asia, Europe sees a toughening legislative environment. Pack shaping and sizing such as value pouches in smoking tobacco can help find growth potential.
Flexible packaging demand is set to rise in the key food industry. Retailing expansion will enable flexible plastic packs to be purchased by a wider consumer base in developing countries, in small sizes for confectionery and bakery goods and as value packs for staples such as milk and yoghurt.
Launching a new size of flexible plastic for confectionery, bakery or snacks will allow brand owners to address increasing health concerns among North American and Western European consumers in conveying greater control over calorie intake.
In table sauces in Eastern Europe, pouches are perceived as value packs. They are also being used for their microwavability in canned food and also increasingly appeal as a convenient on-the-go solution such as in baby food.
Pouches continue to expand among developing countries as economy and/or refill packaging in laundry care, dishwashing and bath and shower. However, pouches will also grow their presence for tablet-format products to stand out on store shelves in Western Europe.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.