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Strategy Briefing

Global Flexible Packaging: Winning Strategies in the Future Retail Marketplace

55 pages, Sep 2017

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Flexible packaging leads retail packaging volume sales globally, and is set to drive growth to 2021. Across food and pet food, drinks, beauty and home care, flexible plastic will benefit from a switch from loose to packaged goods, and can be used in smaller sizes as an on-the-go snacking format and for portion control. Flexible paper can help convey tradition wile aluminium/plastic can raise freshness perception. Pouches will rise faster owing to shelf impact and suitability for children.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Flexible packaging dominates global retail packaging and boasts good prospects to 2021

Flexible packaging leads the way in global retail consumer goods packaging, with unit volume sales set to rise by a CAGR of 3% between 2016 and 2021. Flexibles will thrive in basic everyday goods such as noodles, rice, bread, powder detergents and coffee across Asia Pacific, Latin America and Africa.

Flexible plastic to address versatility and affordability through pack sizing

The number one pack type, flexible plastic, will primarily provide affordability in staple goods and snacks, such as confectionery, savoury snacks and biscuits. Pack sizing will be key in meeting increasing demand for portion control.

Resilient flexible paper to help convey quality and brand heritage in snacking categories

Sweet biscuits and baked goods will be even more essential to flexible paper, which offers opportunities to be used as a marketing tool. As well as having an established position in gum, tablets and boiled sweets, paper’s ability to convey tradition and authenticity will be increasingly key to premium brands in baked goods and biscuits; as consumers seek to graze less but better quality products.

Flexible aluminium/plastic to address rising demand for product freshness

Flexible aluminium/plastic will see volume expansion in coffee, where product freshness is key in offering consumers a sought-after quality of experience. This desire for greater product freshness will also open doors for the pack type in savoury snacks, as more natural ingredients increasingly appeal.

Pouches among the most dynamic pack types, as they raise pack functionality

Stand-up pouches are likely to excel in raising pack functionality in a number of ways. Beyond their success in prepared baby food, pouches should leverage rising demand for on-the-go convenience and healthy snacking. Benefiting yoghurt and dairy drinks brands, while also reducing meal preparation time and injecting a modern spin in sauces.

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Introduction

Scope

Key findings

Flexibles in Retail Packaging

Flexibles to strive as dominant pack family in global retail packaging

Flexible packaging to grow across the world, with Asia Pacific ahead

Regional differences shape flexibles’ future growth

Plastic and aluminium/plastic expand, paper resists, pouches soar

Flexible Plastic

Flexible Plastic primarily caters to everyday food staples and snacks

Flexible plastic sizing possibilities enable to address affordability

Immediate affordability of treats not only sought after in India

In Western Europe, reduced treats size means reduced guilt

Rising dairy consumption in emerging world a boon to flexible plastic

Cheese: Mature Western European market continues to deliver

Move to automatic detergents in Asia requires affordable pack sizes

Hair care sachets fit Indian and Indonesian purse and retail outlets

Flexible Paper

Foods an essential industry for flexible paper; starting with snacks

Gum still has a lot to offer globally for flexible paper

Product diversification in US gum market to benefit flexible paper

Tradition and authenticity linger in German sweet biscuit market

Latin America bodes well for flexible paper in bar soap

Flexible Aluminium/Plastic

Flexible aluminium/plastic brings freshness in hot drinks and snacks

Coffee a key opportunity, but are pods eroding this growth potential?

Tangible challenges and responses in fresh ground coffee

More natural savoury snacks an interesting route to pursue

Stand-Up Pouches

Pouches increase pack functionality and consumption occasions

Baby food pouches a global success story, but new ventures are key

Geographical expansion of baby food pouches to slow down

Baby food pouches: What next ?

Pouches transform dairy products into on-the-go children snacks

Prepared meal foods that are more ready to use

Heat-proof pouches take meal readiness to the next level

Creating high shelf appeal with a pouch and screw closure

Healthy snacking a wide avenue for pouches; UK a trend setter

Humanisation and segmentation to give cat food pouches new wings

Recommendations

Major avenues of growth for flexible packaging

Definitions

Data parameters, report definitions and other notes

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Global Flexible Packaging: Winning Strategies in the Future Retail Marketplace

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Flexible packaging dominates global retail packaging and boasts good prospects to 2021

Flexible plastic to address versatility and affordability through pack sizing

Resilient flexible paper to help convey quality and brand heritage in snacking categories

Flexible aluminium/plastic to address rising demand for product freshness

Pouches among the most dynamic pack types, as they raise pack functionality

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Flexibles in Retail Packaging

Flexibles to strive as dominant pack family in global retail packaging

Flexible packaging to grow across the world, with Asia Pacific ahead

Regional differences shape flexibles’ future growth

Plastic and aluminium/plastic expand, paper resists, pouches soar

Flexible Plastic

Flexible Plastic primarily caters to everyday food staples and snacks

Flexible plastic sizing possibilities enable to address affordability

Immediate affordability of treats not only sought after in India

In Western Europe, reduced treats size means reduced guilt

Rising dairy consumption in emerging world a boon to flexible plastic

Cheese: Mature Western European market continues to deliver

Move to automatic detergents in Asia requires affordable pack sizes

Hair care sachets fit Indian and Indonesian purse and retail outlets

Flexible Paper

Foods an essential industry for flexible paper; starting with snacks

Gum still has a lot to offer globally for flexible paper

Product diversification in US gum market to benefit flexible paper

Tradition and authenticity linger in German sweet biscuit market

Latin America bodes well for flexible paper in bar soap

Flexible Aluminium/Plastic

Flexible aluminium/plastic brings freshness in hot drinks and snacks

Coffee a key opportunity, but are pods eroding this growth potential?

Tangible challenges and responses in fresh ground coffee

More natural savoury snacks an interesting route to pursue

Stand-Up Pouches

Pouches increase pack functionality and consumption occasions

Baby food pouches a global success story, but new ventures are key

Geographical expansion of baby food pouches to slow down

Baby food pouches: What next ?

Pouches transform dairy products into on-the-go children snacks

Prepared meal foods that are more ready to use

Heat-proof pouches take meal readiness to the next level

Creating high shelf appeal with a pouch and screw closure

Healthy snacking a wide avenue for pouches; UK a trend setter

Humanisation and segmentation to give cat food pouches new wings

Recommendations

Major avenues of growth for flexible packaging

Definitions

Data parameters, report definitions and other notes

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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