The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Flexible packaging leads retail packaging volume sales globally, and is set to drive growth to 2021. Across food and pet food, drinks, beauty and home care, flexible plastic will benefit from a switch from loose to packaged goods, and can be used in smaller sizes as an on-the-go snacking format and for portion control. Flexible paper can help convey tradition wile aluminium/plastic can raise freshness perception. Pouches will rise faster owing to shelf impact and suitability for children.
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Flexible packaging leads the way in global retail consumer goods packaging, with unit volume sales set to rise by a CAGR of 3% between 2016 and 2021. Flexibles will thrive in basic everyday goods such as noodles, rice, bread, powder detergents and coffee across Asia Pacific, Latin America and Africa.
The number one pack type, flexible plastic, will primarily provide affordability in staple goods and snacks, such as confectionery, savoury snacks and biscuits. Pack sizing will be key in meeting increasing demand for portion control.
Sweet biscuits and baked goods will be even more essential to flexible paper, which offers opportunities to be used as a marketing tool. As well as having an established position in gum, tablets and boiled sweets, paper’s ability to convey tradition and authenticity will be increasingly key to premium brands in baked goods and biscuits; as consumers seek to graze less but better quality products.
Flexible aluminium/plastic will see volume expansion in coffee, where product freshness is key in offering consumers a sought-after quality of experience. This desire for greater product freshness will also open doors for the pack type in savoury snacks, as more natural ingredients increasingly appeal.
Stand-up pouches are likely to excel in raising pack functionality in a number of ways. Beyond their success in prepared baby food, pouches should leverage rising demand for on-the-go convenience and healthy snacking. Benefiting yoghurt and dairy drinks brands, while also reducing meal preparation time and injecting a modern spin in sauces.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.