The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Growing at CAGR 3% to 1.9 trillion units in 2015, global retail sales of food packaging is on track for further expansion to 2020. A shift from loose to packaged foods will largely drive growth in Asia, Latin America and the AME region. Yet, the health and snacking trends will need to be met through packaging innovation. More portable dairy packs, portioned confectionery formats and packaging that suggest fresher products in the ambient aisles, will go a long way in Europe and North America.
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Growth in global retail sales of food packaging did not falter over 2015, volumes rising 3% to reach 1.9 trillion units. Looking to 2020, developing Asian and Latin American countries will see an ongoing switch from loose to packaged goods. In more mature regions such as North America and Western Europe, packaging is expected to deliver a greater consumer experience.
Plastics will particularly benefit in food packaging globally as shoppers look for added value. While the ubiquitous flexible plastic lead growth prospects, thin wall plastic containers, pouches and to a lesser extent liquid cartons will expand in newer categories. Meanwhile PET bottles will help boost shelf presence in drinking milk products and table sauces.
Healthy living and snacking will be among the most influential trends in food packaging to 2020. Dairy, the biggest packaging growth category, sees brand owners increasingly adapt their packaging to on-the-go consumption such as milk drinks in single-serve PET bottles and liquid cartons.
A “war on sugar” in Western Europe and the Americas is encouraging brand owners in confectionery, biscuits, snacks and ice cream to use pack sizing as a way to suggest greater portion control. Flexible plastic and pouches are introduced in “share pack” formats or smaller sizes that induce less guilt.
As consumers seek greater quality meals, packaging that conveys greater product freshness will see a rise in shelf stable foods. Pouches will gain, including in prepared baby food where it is deemed safe for toddlers to use.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.