The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMay 2018
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Food packaging volume sales picked up pace globally over 2017. In a more unsettling global context and an all-encompassing move to digital, packaging innovation will be key in regaining consumer trust in food brands regarding their health proposition and sustainability promise. Pack and closure functionality will need to better facilitate snacking on the move and ease meal preparation. Smart and connect packaging technologies will be crucial tools in developing consumer engagement.
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Over 2017-2022, a steady forecast growth of global retail volume sales of food packaging will be largely contributed by affordable snacks and dairy staples in Asia, Eastern Europe and the Middle East and Africa. Across the world, particularly in mature countries, growth will only be achieved if packaging meets the demand of a thriftier, less materialistic and more empowered consumers.
Food packaging solutions need to convey transparency of business and strong ethical values. Smaller conventional snacks in ‘calorie’ packs, cleaner designs, lighter pack formats that can also be re-purposed, will go a long way.
New packaging developments should aim to make foods easier to have anytime, anywhere. Greater portioning through pack downsizing or resealability will appeal to shrinking households and further expose cheese, dairy drinks, beans and popcorn to on the go consumption. Larger pack formats should be favoured at social occasions. Better dispensing can aid meal preparation.
Thriftier shoppers will need to be economically inebriated in new ways. Interaction with the pack can be developed through heritage marketing on pack, more theatrical formats that stimulate imagination. Crucially, packaging will need to bridge consumers and their brands through digital technologies and up the level of consumer experience through smart packaging.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.