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Strategy Briefing

Global Food Packaging: Innovating for the Consumer of the Future

May 2018

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Food packaging volume sales picked up pace globally over 2017. In a more unsettling global context and an all-encompassing move to digital, packaging innovation will be key in regaining consumer trust in food brands regarding their health proposition and sustainability promise. Pack and closure functionality will need to better facilitate snacking on the move and ease meal preparation. Smart and connect packaging technologies will be crucial tools in developing consumer engagement.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Growth set to accelerate for food packaging volumes to 2022; but innovation pivotal

Over 2017-2022, a steady forecast growth of global retail volume sales of food packaging will be largely contributed by affordable snacks and dairy staples in Asia, Eastern Europe and the Middle East and Africa. Across the world, particularly in mature countries, growth will only be achieved if packaging meets the demand of a thriftier, less materialistic and more empowered consumers.

Food packaging needs to reassure consumers on health and sustainability

Food packaging solutions need to convey transparency of business and strong ethical values. Smaller conventional snacks in ‘calorie’ packs, cleaner designs, lighter pack formats that can also be re-purposed, will go a long way.

Consumers expect their lives to become easier; and packaging innovation can help

New packaging developments should aim to make foods easier to have anytime, anywhere. Greater portioning through pack downsizing or resealability will appeal to shrinking households and further expose cheese, dairy drinks, beans and popcorn to on the go consumption. Larger pack formats should be favoured at social occasions. Better dispensing can aid meal preparation.

Packaging essential to engaging with consumers to 2022

Thriftier shoppers will need to be economically inebriated in new ways. Interaction with the pack can be developed through heritage marketing on pack, more theatrical formats that stimulate imagination. Crucially, packaging will need to bridge consumers and their brands through digital technologies and up the level of consumer experience through smart packaging.

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Introduction

Scope

Headlines

Food Packaging by 2022: Context

Snacks and dairy biggest for packaging volume growth globally to 2022

FOOD PACKAGING BY 2022: CONTEXT

The consumer of the future will be more cautious

The consumer of the future will be more time-thirsty

The consumer of the future will be more powerful

Key directions to take for packaging innovation in foods

(Re)Gain Trust

Snacks miniaturisation means new pack formats and less consumer guilt

Lower biscuit pack size for lower concern over calorie intake

From snacking to grazing: ‘calorie’ and ‘protein’ packs gain new territory

Cleaner designs for a cleaner conscience?

Transparency taken literally

Waste prevention increasingly a path to competitive advantage

Plastics under fire, but necessary and resourceful

Packaging’s role in preventing food waste needs better communication

Waste recovery and re-purposing to be better embraced by consumers

Eat your food… as well as its packaging

Sell Time

Re-packaging cheese into a protein snack

In the US, snack combinations enable cheese to widen eating occasions

Marketing d airy drinks alongside impulse soft drinks

Zip/press closures to aid product portability in dairy and snacks

Single serve meal formats on the rise alongside mobile lifestyles

Portioning through pack sizing should meet various household types

Mess-free closures aid premiumisation in olive oil

Pouches have important potential in sauces as handy pack solution

Develop a Connection

Created a stronger cultural connection using heritage packaging

Direct consumption from the pack for engaging young consumers

Consumer-pack interaction and creativity can enhance the experience

Connected packaging, the door to a new level of consumer engagement

Smart packaging key to delivering an advanced experience

Changing retailing landscape calls for adapted packaging innovation

Recommendations

How can packaging innovation best serve brand success in foods by 2022?

Definitions

Data parameters and report definitions

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Want to find out more about this report?

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Megatrends

Strategy Briefing

Global Food Packaging: Innovating for the Consumer of the Future

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Growth set to accelerate for food packaging volumes to 2022; but innovation pivotal

Food packaging needs to reassure consumers on health and sustainability

Consumers expect their lives to become easier; and packaging innovation can help

Packaging essential to engaging with consumers to 2022

Want to find out more about this report?

Table of Contents

Introduction

Scope

Headlines

Food Packaging by 2022: Context

Snacks and dairy biggest for packaging volume growth globally to 2022

FOOD PACKAGING BY 2022: CONTEXT

The consumer of the future will be more cautious

The consumer of the future will be more time-thirsty

The consumer of the future will be more powerful

Key directions to take for packaging innovation in foods

(Re)Gain Trust

Snacks miniaturisation means new pack formats and less consumer guilt

Lower biscuit pack size for lower concern over calorie intake

From snacking to grazing: ‘calorie’ and ‘protein’ packs gain new territory

Cleaner designs for a cleaner conscience?

Transparency taken literally

Waste prevention increasingly a path to competitive advantage

Plastics under fire, but necessary and resourceful

Packaging’s role in preventing food waste needs better communication

Waste recovery and re-purposing to be better embraced by consumers

Eat your food… as well as its packaging

Sell Time

Re-packaging cheese into a protein snack

In the US, snack combinations enable cheese to widen eating occasions

Marketing d airy drinks alongside impulse soft drinks

Zip/press closures to aid product portability in dairy and snacks

Single serve meal formats on the rise alongside mobile lifestyles

Portioning through pack sizing should meet various household types

Mess-free closures aid premiumisation in olive oil

Pouches have important potential in sauces as handy pack solution

Develop a Connection

Created a stronger cultural connection using heritage packaging

Direct consumption from the pack for engaging young consumers

Consumer-pack interaction and creativity can enhance the experience

Connected packaging, the door to a new level of consumer engagement

Smart packaging key to delivering an advanced experience

Changing retailing landscape calls for adapted packaging innovation

Recommendations

How can packaging innovation best serve brand success in foods by 2022?

Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

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