The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJun 2016
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After being stagnant in the past two years, glass packaging in retail is finally returning to growth. Despite strong competition, the ability of glass to portray a premium image while keeping the product fresh and safe will ensure its presence in all regions across a wide range of industries. Alcoholic drinks will continue to lead the way for glass driven by the good performance within beer and spirits where there is an increasing demand for premium variants.
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After static sales over 2013-2015, glass is set to rise over the forecast period, due to expansion in consumer goods consumption. Rising demand for premium products in developing markets has increased consumption for otherwise unaffordable products as pasta sauces in glass jars in Brazil.
Asia Pacific, in particular China, will continue to dominate in key categories, such as as beer, carbonates and dairy. Growth will also come from beyond the BRICs with Turkey, Thailand and Mexico leading the way in both beverages and food.
Alcoholic drinks will continue to be the largest contributor to glass packaging volume sales over the forecast period. Demand for premium beer, and packaging innovation in spirits and wine will keep demand flowing.
Consumer demand for healthier and safer packaging is helping glass grow in categories otherwise dominated by other pack type. Bottled water in glass, for instance, will see positive growth in countries where plastics such as PET and thin wall containers dominate.
Despite strong competition from other pack types, such as PET bottles and metal beverage cans, glass has maintained its position in soft drinks, thanks to many countries’ strong returnable systems that keep the product retail price low.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.