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Strategy Briefing

Global HDPE Bottles: Growth and Opportunities

Sep 2017

US$1,325

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About This Report

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HDPE bottles increased unit volumes in 2016 and are forecast to continue to see further growth. While packaged food leads the way for HDPE bottles, driven by the strong performance of drinking yoghurt globally, laundry care and hair care also remain key applications for the pack type. Developing markets continue drive unit volumes, with China and India the largest contributors to growth. As HDPE bottles face rising competition from other pack types, more than ever innovation remains key.

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Overview

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Volumes of HDPE bottles continue to rise

In 2016, the volume of HDPE bottles sold through retail reached almost 97 billion units globally, up by 2% on 2015. This was driven by a rise in consumption in all key applications for the pack type, particularly in dairy, the largest product category for HDPE bottles but also the largest contributor to HDPE bottles growth in 2016.

Emerging markets drive volume growth

While developed regions continue to stagnate or decline, emerging regions are the ones generating volume growth of HDPE bottles, led by Asia Pacific within which China and India are the largest contributors.

Increased popularity of drinking yoghurt

In food, HDPE bottles gain from the rise in consumption of drinking yoghurt, particularly in China and the US. Rising health awareness and convenience are the main drivers behind category growth.

Consumers shift to family-sized shampoo bottles

Shampoos - the key application for HDPE bottles in beauty - offer strong growth for the pack type as consumers shift from single-use formats to larger family-sized shampoos. Rising urbanisation and disposable income are driving this growth in emerging markets, led by India and Brazil.

Largest volumes in laundry care

In home care, laundry detergents continue to be the largest application for HDPE bottles globally however pockets of growth exist in other categories such as in surface care in Eastern Europe, dishwashing in Asia Pacific and bleach in Latin America.

Growing competition from PET bottles

HDPE bottles face competition from other pack types across most product categories where the pack type is present, with PET bottles the strongest competitor, albeit from a lower base.

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Introduction

Scope

Key findings

Global Overview

HDPE bottles in the packaging context

Dairy generates the largest packaging volumes

Emerging regions drive volume growth

Best HDPE prospects expected in China and India within food

Spotlight on Foods and Drinks

HDPE driven by rising health-led consumption of drinking yoghurt

4.5 billion extra HDPE bottles for drinking yoghurt by 2020

Strong competition from other plastic bottles in China

Portable drinking yoghurt answers “grab and go” needs in Americas

Drinking yoghurt: 2016 innovations in the Americas

Flexible plastic, the preferred pack type for fresh milk in Asia…

…however pockets of growth exist for fresh milk in HDPE bottles

Juice in HDPE bottles performs strongly in Mexico

Spotlight on Beauty

Shampoos in HDPE bottles on the rise in developing countries

Consumer demand for v alue for money leads to size polarisation

Growing competition from stand-up pouches…

…but HDPE bottles set to grow 200 million in s hower gel by 2020

Baby boom in China to benefit HDPE bottles

Spotlight on Home Care

Lead applications for HDPE bottles in home care vary by region…

…but laundry care continues to dominate

Family sizes for laundry detergents on the rise in China

Towards more concentrated formulations for laundry detergents…

…and more functional closures facilitating dispensing

Innovation strengthens plastic screw volumes in home care

Surface care: Multi-purpose globally vs specific products in China

Recommendations

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Megatrends

Strategy Briefing

Global HDPE Bottles: Growth and Opportunities

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Volumes of HDPE bottles continue to rise

Emerging markets drive volume growth

Increased popularity of drinking yoghurt

Consumers shift to family-sized shampoo bottles

Largest volumes in laundry care

Growing competition from PET bottles

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Global Overview

HDPE bottles in the packaging context

Dairy generates the largest packaging volumes

Emerging regions drive volume growth

Best HDPE prospects expected in China and India within food

Spotlight on Foods and Drinks

HDPE driven by rising health-led consumption of drinking yoghurt

4.5 billion extra HDPE bottles for drinking yoghurt by 2020

Strong competition from other plastic bottles in China

Portable drinking yoghurt answers “grab and go” needs in Americas

Drinking yoghurt: 2016 innovations in the Americas

Flexible plastic, the preferred pack type for fresh milk in Asia…

…however pockets of growth exist for fresh milk in HDPE bottles

Juice in HDPE bottles performs strongly in Mexico

Spotlight on Beauty

Shampoos in HDPE bottles on the rise in developing countries

Consumer demand for v alue for money leads to size polarisation

Growing competition from stand-up pouches…

…but HDPE bottles set to grow 200 million in s hower gel by 2020

Baby boom in China to benefit HDPE bottles

Spotlight on Home Care

Lead applications for HDPE bottles in home care vary by region…

…but laundry care continues to dominate

Family sizes for laundry detergents on the rise in China

Towards more concentrated formulations for laundry detergents…

…and more functional closures facilitating dispensing

Innovation strengthens plastic screw volumes in home care

Surface care: Multi-purpose globally vs specific products in China

Recommendations

Recommendations

Why buy this report?

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