Global health challenges have shifted from infectious diseases to chronic and mental health problems, prompting consumers to actively move towards more balanced lifestyles and to take care of their mental wellbeing. Eating healthier, taking supplementary nutrients and exercising more are now among the most popular treatment and prevention approaches. New health priorities are driving changes in consumer behaviours and demands, requiring businesses to adapt.
This report comes in PPT.
Factors impacting health today are diverse, including not only nutrition and the environment but also physical activity and mental wellbeing. Developing countries are witnessing a shift away from prevalent infectious diseases to a significant rise in chronic, lifestyle-related health problems, such as diabetes and obesity. Meanwhile, mental illness has become a growing issue in developed countries.
Despite a rise in life expectancy globally, diseases and health risks remain a major concern for consumers, as they undermine their quality of life, while resulting in high healthcare costs. Consumers now perceive health as the new wealth and are increasingly investing in their health, as reflected by a strong rise in health spending.
Consumers are now becoming increasingly active in changing to more balanced lifestyles with healthy diets, sufficient nutrients and more exercise, as part of their approach to treat and prevent health problems. Mental wellbeing is considered to be an essential part of health, meaning that consumers are taking care of problems like depression, stress and anxiety to a greater extent than ever before.
Consumers’ future health concerns tend to focus on age-related health problems, while lifestyle-related diseases still play an important role. In the meantime, perceptions towards health will continue to evolve, on the back of rising living standards, urbanisation and changing social structure. Businesses thus need to understand factors driving the future of health and consumer health-related behaviours in order to capture demand.
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