Global Healthcare Trends: Inflation Surge

Delivery

This report comes in PPT.

Key Findings

Inflation generally accelerates the shift in consumer health behaviours

Smoking or overindulgences perish in the inflationary environment due to being non-essential and expensive. The shift to a healthy diet, however, is perceived as costly and might slow. Aiding consumers in their search for affordable but nutritious food, and encouraging eating healthily through bundling or giving rewards could be the pushes required.

Rising prices slow down the trend of personalisation in healthcare

Although personalised health benefits from consumer appreciation for tailored goods, inflation forces consumers to postpone or reconsider buying expensive drugs and medtech. Collaboration, outsourcing, transferring from niche to mainstream production and extensive communication about the advantages of the tailored solutions help keep the trend going.

Pharma 4.0 will generally slow down to reassess the investment payoffs and proceed from there

Pharma 4.0 is subject to large investments that might appreciate and diminish the profitability in an inflationary environment. It is also prone to heavy energy usage, which is among the major inflation drivers in 2022. Becoming energy independent and planning different scenarios might alleviate the uncertainty and keep the trend going.

Adoption of telehealth will accelerate due to significant savings generated

The continuous stroll towards telehealth generally benefits from the inflationary environment by decreasing in-patient care costs, and improving the convenience of outpatient care. Although initial investments into technology might be costly, taking advantage of public initiatives, broadening the client base, and bundling might aid.

Converting to sustainability in healthcare is at a fragile stage and might slow down

Adopting sustainability practices is expensive for healthcare companies, as they have complex manufacturing systems and a broad suppliers’ network. However, starting from upstream activities, such as recycling and waste, partnering with peers and communicating about the KPIs might be viable strategies to reduce the costs and reap the benefits.