Strategy Briefing

Global Hotels: Catering to a New Traveller

45 pages, Aug 2015

US$1,325

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Strong performances in Asia Pacific, North and Latin America ensured growth of 5% in hotel sales in 2014, despite issues in Western and Eastern Europe. Major hotels had a strong year, as they kept innovating. The past year has seen the continuing rise of peer-to-peer sites, the ongoing increase in Chinese tourists, and millennial travellers taking centre stage. Global hotel chains are aiming to benefit from technological innovations and the introduction of lifestyle, soft and boutique brands.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Recovery continues

In 2014, the global hotel industry achieved its fifth consecutive year of growth, with sales of US$512 billion.

A dynamic year

The global hotel industry saw significant dynamism in 2014. IHG acquired boutique chain Kimpton Hotels, Hilton launched its Curio and Canopy brands, Marriott pursued millennial travellers through social media and its own production studio, while rumours around a Starwood takeover gripped the industry.

Strong growth for P2P

Peer-to-peer goes from strength to strength. Awareness of private rental platforms is growing, meaning companies like Airbnb and HomeAway are starting to impact the bottom line of hotels.

Attracting Chinese tourists

Chinese tourists are the honey pot of the industry, with strong growth in travellers expected in the coming years. Although the Chinese currently have limited spend on lodging, this is expected to increase in the coming decade, as disposable incomes rise.

Innovation

Global hotels are reaching out to the millennial generation by embracing mobile technology, as well as implementing new technological innovations in the design of their brands.

Growth set to continue

While 2015 is expected to see slow growth, due to economic and geopolitical worries in a number of regions, growth is expected in each year to 2019. This will be driven by increased tourism flows and higher spending.

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Introduction

Scope

Key findings

Global and regional performance

Global tourism flows continue growth

Business travel registers strong growth

Hotel sales register positive performance

Asia Pacific drives hotel value sales growth

Case study: Potential for growth in Chinese lodging spending

Chinese spending on lodging is conservative

China shows strong growth potential

China domestic hotel market shows budget preference

Political developments encourage Chinese long haul travel

Increased Chinese spending on lodging expected

Competitive landscape

Global players hang on to their ranking

Little movement at the top

Marriott targets millennials to prepare for future

Clear focus on technology to lure millennials

Hilton focuses on authenticity and local flavour with new brands

Intercontinental boosts boutique portfolio

Starwood performance starts speculations of takeover

Wyndham and Intercontinental front-runners for takeover bid

Starwood innovates to keep portfolio appealing

The Impact of Peer-to-Peer

Sharing grows into travel accommodation

Private rentals shaking up lodging

Mid-market hardest hit by peer-to-peer rise

Hotels jump on peer-to-peer bandwagon

Future growth particularly in peer-to-peer supply

Objectives and challenges for peer-to-peer platforms

Case study: Airbnb and HomeAway draw swords

HomeAway and Airbnb register astronomical growth

P2P platforms have hotels in sight

Airbnb at the forefront of legal battles

HomeAway changing its business model

Cracking China remains a dilemma

Future focus on high-end as peer-to-peer goes luxury

Future performance

Stable economic outlook benefits travel industry

Mixed bag for hotel industry in prospect

Asia Pacific main draw for hotel companies

Country future performance

Trends to watch

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Megatrends

Strategy Briefing

Global Hotels: Catering to a New Traveller

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Recovery continues

A dynamic year

Strong growth for P2P

Attracting Chinese tourists

Innovation

Growth set to continue

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Global and regional performance

Global tourism flows continue growth

Business travel registers strong growth

Hotel sales register positive performance

Asia Pacific drives hotel value sales growth

Case study: Potential for growth in Chinese lodging spending

Chinese spending on lodging is conservative

China shows strong growth potential

China domestic hotel market shows budget preference

Political developments encourage Chinese long haul travel

Increased Chinese spending on lodging expected

Competitive landscape

Global players hang on to their ranking

Little movement at the top

Marriott targets millennials to prepare for future

Clear focus on technology to lure millennials

Hilton focuses on authenticity and local flavour with new brands

Intercontinental boosts boutique portfolio

Starwood performance starts speculations of takeover

Wyndham and Intercontinental front-runners for takeover bid

Starwood innovates to keep portfolio appealing

The Impact of Peer-to-Peer

Sharing grows into travel accommodation

Private rentals shaking up lodging

Mid-market hardest hit by peer-to-peer rise

Hotels jump on peer-to-peer bandwagon

Future growth particularly in peer-to-peer supply

Objectives and challenges for peer-to-peer platforms

Case study: Airbnb and HomeAway draw swords

HomeAway and Airbnb register astronomical growth

P2P platforms have hotels in sight

Airbnb at the forefront of legal battles

HomeAway changing its business model

Cracking China remains a dilemma

Future focus on high-end as peer-to-peer goes luxury

Future performance

Stable economic outlook benefits travel industry

Mixed bag for hotel industry in prospect

Asia Pacific main draw for hotel companies

Country future performance

Trends to watch

Why buy this report?

Want to find out more about this report?

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