Global Household Care: Green Cleaning – Still an Oxymoron?

Definitions and Introduction

Trends in New Product Development

Definitions

Key Findings

The Green Concept in Household Care

Different Approach to Defining Green (1)

Different Approach to Defining Green (2)

Green Trend Propels Niche Players to the Fore

Case Study: Ecover – The Power of Nature

Case Study: Method – Green Does Not Have to Mean Austere

Leading Manufacturers Move to Defend Market Share

Case Study: Clorox Green Works – Mass-Market Appeal

Private Label has Potential in Western Europe

Case Study: Sainsbury’s Clean Home – Green Private Label

Green Accreditation Schemes Lend Credibility to Private Label

The Future is Green for Household Care Products

Low/No Harmful Chemicals Content

Chemical-Free Products Provide Competitive Edge

Insecticides – Green Products Increasingly Lead the Way

OzKleen – Combining Green and Efficiency

Green Makes Inroads into Dishwashing Products

Big Opportunities for Toxin-free Detergents for Baby Clothing

Toxin-Free and Natural Products Vital for Growth

Natural/Renewable Ingredients

Natural Ingredients Make Inroads in Household Care

Green Tea Extracts Drive Hand Dishwashing

Personal Health Innovations in Hand Dishwashing

Natural Fragrances to Impact Sales of Air Care

Natural Fragrances to Impact Sales of Air Care

Natural Ingredients Add Value to Household Care Products

Compaction

Green Message Revives Sales of Concentrated Liquids

Case Study: Wal-Mart Calls the Tune in the US Market

Unilever Steals a March on the Competition

Private Label Begins to Crowd the UK Market

New Dispensing Formats for Concentrated Detergents

Compaction

Energy-saving

Washing at Lower Temperatures: A Trend Within a Trend

Procter & Gamble Tells Consumers That Cold is the New Hot

Henkel Launches Energy-Saving Range in Germany

Private Label Jumps on the Bandwagon

Low Temperature in Dishwashing

Washing at Lower Temperatures

Conclusions

Pricing and Efficiency of Green Products Will Remain Crucial

Green Message to Drive Household Care Sales

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