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Strategy Briefing

Global Hygiene Products in Economic Downturn: The Past, The Present and The Future

41 pages, Dec 2009

US$2,000

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About This Report

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As consumers are seeking opportunities to trade down, hygiene products are often a simple way to reduce household expenditure by purchasing lower-tier brands or private label. However, value growth in hygiene products has defied the economic slowdown, mostly buoyed by price increases implemented by manufacturers in 2008. How did this impact the dynamics of the global market? Has the indispensable nature of core hygiene categories helped the industry to maintain volume sales?

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

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Forward-looking outlook on a category, market or issue affecting the industry
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Understand the competitive environment, the leading players and brands

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Introduction

Scope

Key Findings

Hygiene Products in the Context of the 2009 Global Economy Economy Economy

Global Economy is on the Way to Recovery

Hygiene Products in the Context of the 2009 Global Economy

G7 Economies are Back on Track

2007 Growth Levels Will Not Be Reached Until 2013

In 2008 the Industry Held up Well, Stronger Impact in 2009

Past Economic Crises – Can the Past Forecast the Future?

Learning Historical Lessons

US Economic Slowdown: 2001

Weaker Economy Brings New Focus on Price

Western European Slowdown: 2001-2002

Niche Categories and Innovation Drive Growth

The Impact of Current Global Recession

Consumer Priorities Change

Pricing Comes to the Fore

All Hygiene Sectors Recorded Positive Growth in 2008…

… but Some Sectors Fared Better Than Others

Incontinence Products Benefit from Ageing Population...

… but Remain Niche Across Most Markets

Growth Continues in Nappies/Diapers/Pants

Demographics Determine Sanitary and Nappies Categories

Top Growth and Declining Markets in Diapers and Sanpro

Wipes Register Mixed Performance…

… and Remain Underdeveloped Across Emerging Regions

Personal Wipes Drive Growth While Household Wipes Suffer

Future Outlook – BRICs and Beyond

Slow Recovery in 2010-2011

Emerging Markets Lead the Rebound

Fastest Growing Hygiene Categories Globally

Hygiene Products Expected to Show Resilience

Asia Pacific to Strengthen Leadership

BRICs are Still Big News

Maintaining Dynamic Growth in BRICs

Beyond BRICs – Frontier Markets to Watch

Indonesia Surfaces as a Strong Growth Country

Shifting Priorities in Current Economic Climate

Underlying Long-term Trends Continue

Report Definitions

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Megatrends

Strategy Briefing

Global Hygiene Products in Economic Downturn: The Past, The Present and The Future

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key Findings

Hygiene Products in the Context of the 2009 Global Economy Economy Economy

Global Economy is on the Way to Recovery

Hygiene Products in the Context of the 2009 Global Economy

G7 Economies are Back on Track

2007 Growth Levels Will Not Be Reached Until 2013

In 2008 the Industry Held up Well, Stronger Impact in 2009

Past Economic Crises – Can the Past Forecast the Future?

Learning Historical Lessons

US Economic Slowdown: 2001

Weaker Economy Brings New Focus on Price

Western European Slowdown: 2001-2002

Niche Categories and Innovation Drive Growth

The Impact of Current Global Recession

Consumer Priorities Change

Pricing Comes to the Fore

All Hygiene Sectors Recorded Positive Growth in 2008…

… but Some Sectors Fared Better Than Others

Incontinence Products Benefit from Ageing Population...

… but Remain Niche Across Most Markets

Growth Continues in Nappies/Diapers/Pants

Demographics Determine Sanitary and Nappies Categories

Top Growth and Declining Markets in Diapers and Sanpro

Wipes Register Mixed Performance…

… and Remain Underdeveloped Across Emerging Regions

Personal Wipes Drive Growth While Household Wipes Suffer

Future Outlook – BRICs and Beyond

Slow Recovery in 2010-2011

Emerging Markets Lead the Rebound

Fastest Growing Hygiene Categories Globally

Hygiene Products Expected to Show Resilience

Asia Pacific to Strengthen Leadership

BRICs are Still Big News

Maintaining Dynamic Growth in BRICs

Beyond BRICs – Frontier Markets to Watch

Indonesia Surfaces as a Strong Growth Country

Shifting Priorities in Current Economic Climate

Underlying Long-term Trends Continue

Report Definitions

Definitions

Why buy this report?

Want to find out more about this report?

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