The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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As consumers are seeking opportunities to trade down, hygiene products are often a simple way to reduce household expenditure by purchasing lower-tier brands or private label. However, value growth in hygiene products has defied the economic slowdown, mostly buoyed by price increases implemented by manufacturers in 2008. How did this impact the dynamics of the global market? Has the indispensable nature of core hygiene categories helped the industry to maintain volume sales?
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.