Global Hygiene Products in Economic Downturn: The Past, The Present and The Future

Introduction

Scope

Key Findings

Hygiene Products in the Context of the 2009 Global Economy Economy Economy

Global Economy is on the Way to Recovery

Hygiene Products in the Context of the 2009 Global Economy

G7 Economies are Back on Track

2007 Growth Levels Will Not Be Reached Until 2013

In 2008 the Industry Held up Well, Stronger Impact in 2009

Past Economic Crises – Can the Past Forecast the Future?

Learning Historical Lessons

US Economic Slowdown: 2001

Weaker Economy Brings New Focus on Price

Western European Slowdown: 2001-2002

Niche Categories and Innovation Drive Growth

The Impact of Current Global Recession

Consumer Priorities Change

Pricing Comes to the Fore

All Hygiene Sectors Recorded Positive Growth in 2008…

… but Some Sectors Fared Better Than Others

Incontinence Products Benefit from Ageing Population...

… but Remain Niche Across Most Markets

Growth Continues in Nappies/Diapers/Pants

Demographics Determine Sanitary and Nappies Categories

Top Growth and Declining Markets in Diapers and Sanpro

Wipes Register Mixed Performance…

… and Remain Underdeveloped Across Emerging Regions

Personal Wipes Drive Growth While Household Wipes Suffer

Future Outlook – BRICs and Beyond

Slow Recovery in 2010-2011

Emerging Markets Lead the Rebound

Fastest Growing Hygiene Categories Globally

Hygiene Products Expected to Show Resilience

Asia Pacific to Strengthen Leadership

BRICs are Still Big News

Maintaining Dynamic Growth in BRICs

Beyond BRICs – Frontier Markets to Watch

Indonesia Surfaces as a Strong Growth Country

Shifting Priorities in Current Economic Climate

Underlying Long-term Trends Continue

Report Definitions

Definitions

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