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Strategy Briefing

Global Key Insights Into Built-in Appliances and Channels: Part I - Driven Factors and Challenges

29 pages, Mar 2017

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Factors such as elegant aesthetics of integrated kitchen, shrinking living space, growth of home ownership have been driving built-in appliances demand from growing middle to high income households supported by economy growth, but there are challenges ahead such as delay in marriage, coming era of generation Z, ageing population in developed markets. Western firms dominated built-in appliances market, in which Asian rivals such as Haier and Samsung expanded by acquisitions.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Leverage growth of wealthy households in Asia Pacific and Middle East and Africa

North America and Western Europe have the largest populations of middle- to high-income households, supporting their purchasing power for built-in appliances
The faster growth of such households in Asia Pacific and the Middle East and Africa should be exploited, since integrated kitchen design is gaining momentum in those regions

Introduce more compact and multifunctional built-in appliance designs

Increasing housing prices has caused a reduction in housing space especially kitchen size
Single households and households without children, who find full size appliances exceed their needs, are growing at a faster rate than larger-sized households

Service is critical for differentiation among intensifying competition

Asian rivals have been on a spending spree acquiring leading Western brands strong in built-in appliances, intensifying the premiumisation war and improving product quality
Service will be the main battleground for differentiation since installation and repair is more difficult for built-in appliances

Deeper understanding of needs of Generation Z and Later Lifers (60+)

Built-in appliance sales currently mainly target Generations X and Y, but the Generation Z era is coming and the global population of Late Lifers is also growing
Their unique lifestyles and preferences have an impact on their choices of built-in appliances including brands, aesthetic designs and features

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Introduction

Scope

Aesthetics, ease of cleaning and safety of integrated kitchen

Driven Factors

Driven factors of demand for built-in appliances

Built-in appliances mainly target middle to high income households

Urbanisation promotes contemporary-style integrated kitchens

Faster growth of apartments and shrinking kitchen space

Increasingly smaller households globally especially in urban areas

From home rental to home ownership

Challenges and Opportunities

Challenges and opportunities ahead for built-in appliances sales

Delayed marriages delay built-in appliances purchasing

Coming era of Generation Z with unique lifestyles and preferences

Ageing populations pose special appliance design requirements

Harder installation and repair for built-in appliances

Built-in appliance service key to capturing customer lifetime value (CLV)

Improving transparency of services by internet platforms

Premiumisation

How is premiumisation relevant for built-in appliances?

Premium brands tend to have higher built-in importance in volume sales

Premiumisation by acquisition of premium brands strong in built-in

High-profile projects: A way to strengthen appliance branding

Recommendations

Preview: Key findings of Part II

Report Definitions

Data parameters and report definitions (1)

Data parameters and report definitions (2)

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Megatrends

Strategy Briefing

Global Key Insights Into Built-in Appliances and Channels: Part I - Driven Factors and Challenges

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Leverage growth of wealthy households in Asia Pacific and Middle East and Africa

Introduce more compact and multifunctional built-in appliance designs

Service is critical for differentiation among intensifying competition

Deeper understanding of needs of Generation Z and Later Lifers (60+)

Want to find out more about this report?

Table of Contents

Introduction

Scope

Aesthetics, ease of cleaning and safety of integrated kitchen

Driven Factors

Driven factors of demand for built-in appliances

Built-in appliances mainly target middle to high income households

Urbanisation promotes contemporary-style integrated kitchens

Faster growth of apartments and shrinking kitchen space

Increasingly smaller households globally especially in urban areas

From home rental to home ownership

Challenges and Opportunities

Challenges and opportunities ahead for built-in appliances sales

Delayed marriages delay built-in appliances purchasing

Coming era of Generation Z with unique lifestyles and preferences

Ageing populations pose special appliance design requirements

Harder installation and repair for built-in appliances

Built-in appliance service key to capturing customer lifetime value (CLV)

Improving transparency of services by internet platforms

Premiumisation

How is premiumisation relevant for built-in appliances?

Premium brands tend to have higher built-in importance in volume sales

Premiumisation by acquisition of premium brands strong in built-in

High-profile projects: A way to strengthen appliance branding

Recommendations

Recommendations

Preview: Key findings of Part II

Report Definitions

Data parameters and report definitions (1)

Data parameters and report definitions (2)

Why buy this report?

Want to find out more about this report?

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