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Strategy Briefing

Global Key Insights into Built-in Appliances and Channels: Part II - Category Growth Opportunities

Mar 2017

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Western Europe leads in built-in refrigeration and home laundry appliances and ovens, whereas North America dominates built-in dishwashers and microwaves. Driven by faster growth in middle- to high-income households, Asia Pacific has higher growth especially in built-in hobs and cooker hoods. Built-in appliances’ key channels are construction and kitchen specialists, which appliance manufacturers should broaden collaborations with to increase sales and involve them earlier in the kitchen design.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Tap into category strengths in different regions

Western Europe leads sales of ovens, built-in refrigeration and home laundry appliances. North America holds leading position in sales of built-in dishwashers, microwaves, and electric wine coolers
Asia Pacific leads in sales of built-in hobs and cooker hoods

Higher potential for large cooking appliances within built-in domain

Built-in refrigeration appliances are mainly for affluent households. Aesthetic requirements are not high for laundry appliances placed in laundry rooms in North America and others
In contrast, large cooking appliances are considered standard options for more and more integrated kitchens globally

Partnership with developers and kitchen specialists is the key

Built-in appliance design is closely tied to kitchen cabinets and housing designs where appliance manufacturers need to be involved early to improve end-consumer user experience
Long-term supply partnerships with developers and kitchen specialists maintains long-term revenues

Setting up showrooms in key markets is critical for expansion

B2B customers prefer to view and test appliances before they make a final choice, especially for less well known Asian brands
Showrooms in prime locations in key cities in key markets are critical for market expansion not only for Asian rivals expanding to Western markets but also Western rivals expanding to Asia Pacific and the Middle East and Africa

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Introduction

Scope

Recap: Key findings of Part I

Global built-in appliances category sales in 2016

Regional split of key built-in appliance categories in 2016

Built-in Large Cooking Appliances

Asia Pacific leads in built-in hobs sales

China demand backs Chinese companies in built-hobs ranking

Growing popularity of induction format in built-in hobs, except Japan

Asia Pacific leads cooker hoods sales

B uilt-in cooker hoods more popular in Western markets

Two different worlds in built-in and freestanding cooker hoods

Western Europe dominates ovens sales

Multifunction, multi-dish cooking and self-cleaning popular in ovens

Built-in Dishwashers and Microwaves

North America leads in built-in dishwashers

Key brands in built-in dishwashers market

Convenience, water efficiency and odourless are key factors

North America leads in built-in microwaves sales

Key brands in built-in microwaves market

Built-in Refrigeration Appliances

Western Europe leads in built-in refrigeration appliances

Counter-depth format gives built-in look but cheaper price

What is modularisation of built-in refrigeration appliances?

Growing popularity of modularisation in North America and Western Europe

Column formats on the rise for built-in fridge freezers

Upright format dominates built-in freezers market

BSH closer to global leadership in built-in fridge freezers

Europeans dominates built-in freezers and fridges market

Built-in Home Laundry Appliances

Western Europe leads built-in home laundry appliances

Built-in washer dryers in UK and built-in tumble dryers in Germany

Built-in washer dryers in South Korea and tumble dryers in Czech

Key brands in built-in home laundry appliances market

Key Channels

B2C model for built-in appliances sales

Construction channel business model

B2B model for appliances sales in construction channel

Appliances selection in construction channel

Size of built-in appliances to align with cabinets’ standard sizes

Steady growth of construction channel in project sales

Growing number of furnished houses in emerging markets

Partnership with developers, distributors and kitchen specialists

Showrooming to support construction channel growth

Recommendations

Report Definitions

Data parameters and report definitions (1)

Data parameters and report definitions (2)

Why buy this report?

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Megatrends

Strategy Briefing

Global Key Insights into Built-in Appliances and Channels: Part II - Category Growth Opportunities

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Tap into category strengths in different regions

Higher potential for large cooking appliances within built-in domain

Partnership with developers and kitchen specialists is the key

Setting up showrooms in key markets is critical for expansion

Want to find out more about this report?

Table of Contents

Introduction

Scope

Recap: Key findings of Part I

Global built-in appliances category sales in 2016

Regional split of key built-in appliance categories in 2016

Built-in Large Cooking Appliances

Asia Pacific leads in built-in hobs sales

China demand backs Chinese companies in built-hobs ranking

Growing popularity of induction format in built-in hobs, except Japan

Asia Pacific leads cooker hoods sales

B uilt-in cooker hoods more popular in Western markets

Two different worlds in built-in and freestanding cooker hoods

Western Europe dominates ovens sales

Multifunction, multi-dish cooking and self-cleaning popular in ovens

Built-in Dishwashers and Microwaves

North America leads in built-in dishwashers

Key brands in built-in dishwashers market

Convenience, water efficiency and odourless are key factors

North America leads in built-in microwaves sales

Key brands in built-in microwaves market

Built-in Refrigeration Appliances

Western Europe leads in built-in refrigeration appliances

Counter-depth format gives built-in look but cheaper price

What is modularisation of built-in refrigeration appliances?

Growing popularity of modularisation in North America and Western Europe

Column formats on the rise for built-in fridge freezers

Upright format dominates built-in freezers market

BSH closer to global leadership in built-in fridge freezers

Europeans dominates built-in freezers and fridges market

Built-in Home Laundry Appliances

Western Europe leads built-in home laundry appliances

Built-in washer dryers in UK and built-in tumble dryers in Germany

Built-in washer dryers in South Korea and tumble dryers in Czech

Key brands in built-in home laundry appliances market

Key Channels

B2C model for built-in appliances sales

Construction channel business model

B2B model for appliances sales in construction channel

Appliances selection in construction channel

Size of built-in appliances to align with cabinets’ standard sizes

Steady growth of construction channel in project sales

Growing number of furnished houses in emerging markets

Partnership with developers, distributors and kitchen specialists

Showrooming to support construction channel growth

Recommendations

Recommendations

Report Definitions

Data parameters and report definitions (1)

Data parameters and report definitions (2)

Why buy this report?

Want to find out more about this report?

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