Global Key Insights into Built-in Appliances and Channels: Part II - Category Growth Opportunities

Introduction

Scope

Recap: Key findings of Part I

Global built-in appliances category sales in 2016

Regional split of key built-in appliance categories in 2016

Built-in Large Cooking Appliances

Asia Pacific leads in built-in hobs sales

China demand backs Chinese companies in built-hobs ranking

Growing popularity of induction format in built-in hobs, except Japan

Asia Pacific leads cooker hoods sales

B uilt-in cooker hoods more popular in Western markets

Two different worlds in built-in and freestanding cooker hoods

Western Europe dominates ovens sales

Multifunction, multi-dish cooking and self-cleaning popular in ovens

Built-in Dishwashers and Microwaves

North America leads in built-in dishwashers

Key brands in built-in dishwashers market

Convenience, water efficiency and odourless are key factors

North America leads in built-in microwaves sales

Key brands in built-in microwaves market

Built-in Refrigeration Appliances

Western Europe leads in built-in refrigeration appliances

Counter-depth format gives built-in look but cheaper price

What is modularisation of built-in refrigeration appliances?

Growing popularity of modularisation in North America and Western Europe

Column formats on the rise for built-in fridge freezers

Upright format dominates built-in freezers market

BSH closer to global leadership in built-in fridge freezers

Europeans dominates built-in freezers and fridges market

Built-in Home Laundry Appliances

Western Europe leads built-in home laundry appliances

Built-in washer dryers in UK and built-in tumble dryers in Germany

Built-in washer dryers in South Korea and tumble dryers in Czech

Key brands in built-in home laundry appliances market

Key Channels

B2C model for built-in appliances sales

Construction channel business model

B2B model for appliances sales in construction channel

Appliances selection in construction channel

Size of built-in appliances to align with cabinets’ standard sizes

Steady growth of construction channel in project sales

Growing number of furnished houses in emerging markets

Partnership with developers, distributors and kitchen specialists

Showrooming to support construction channel growth

Recommendations

Recommendations

Report Definitions

Data parameters and report definitions (1)

Data parameters and report definitions (2)

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