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Strategy Briefing
Global Key Insights into Built-in Appliances and Channels: Part II - Category Growth Opportunities
Mar 2017
US$1,325
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Western Europe leads in built-in refrigeration and home laundry appliances and ovens, whereas North America dominates built-in dishwashers and microwaves. Driven by faster growth in middle- to high-income households, Asia Pacific has higher growth especially in built-in hobs and cooker hoods. Built-in appliances’ key channels are construction and kitchen specialists, which appliance manufacturers should broaden collaborations with to increase sales and involve them earlier in the kitchen design.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Tap into category strengths in different regions
- Western Europe leads sales of ovens, built-in refrigeration and home laundry appliances. North America holds leading position in sales of built-in dishwashers, microwaves, and electric wine coolers
- Asia Pacific leads in sales of built-in hobs and cooker hoods
Higher potential for large cooking appliances within built-in domain
- Built-in refrigeration appliances are mainly for affluent households. Aesthetic requirements are not high for laundry appliances placed in laundry rooms in North America and others
- In contrast, large cooking appliances are considered standard options for more and more integrated kitchens globally
Partnership with developers and kitchen specialists is the key
- Built-in appliance design is closely tied to kitchen cabinets and housing designs where appliance manufacturers need to be involved early to improve end-consumer user experience
- Long-term supply partnerships with developers and kitchen specialists maintains long-term revenues
Setting up showrooms in key markets is critical for expansion
- B2B customers prefer to view and test appliances before they make a final choice, especially for less well known Asian brands
- Showrooms in prime locations in key cities in key markets are critical for market expansion not only for Asian rivals expanding to Western markets but also Western rivals expanding to Asia Pacific and the Middle East and Africa
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Recap: Key findings of Part I
Global built-in appliances category sales in 2016
Regional split of key built-in appliance categories in 2016
Built-in Large Cooking Appliances
Asia Pacific leads in built-in hobs sales
China demand backs Chinese companies in built-hobs ranking
Growing popularity of induction format in built-in hobs, except Japan
Asia Pacific leads cooker hoods sales
B uilt-in cooker hoods more popular in Western markets
Two different worlds in built-in and freestanding cooker hoods
Western Europe dominates ovens sales
Multifunction, multi-dish cooking and self-cleaning popular in ovens
Built-in Dishwashers and Microwaves
North America leads in built-in dishwashers
Key brands in built-in dishwashers market
Convenience, water efficiency and odourless are key factors
North America leads in built-in microwaves sales
Key brands in built-in microwaves market
Built-in Refrigeration Appliances
Western Europe leads in built-in refrigeration appliances
Counter-depth format gives built-in look but cheaper price
What is modularisation of built-in refrigeration appliances?
Growing popularity of modularisation in North America and Western Europe
Column formats on the rise for built-in fridge freezers
Upright format dominates built-in freezers market
BSH closer to global leadership in built-in fridge freezers
Europeans dominates built-in freezers and fridges market
Built-in Home Laundry Appliances
Western Europe leads built-in home laundry appliances
Built-in washer dryers in UK and built-in tumble dryers in Germany
Built-in washer dryers in South Korea and tumble dryers in Czech
Key brands in built-in home laundry appliances market
Key Channels
B2C model for built-in appliances sales
Construction channel business model
B2B model for appliances sales in construction channel
Appliances selection in construction channel
Size of built-in appliances to align with cabinets’ standard sizes
Steady growth of construction channel in project sales
Growing number of furnished houses in emerging markets
Partnership with developers, distributors and kitchen specialists
Showrooming to support construction channel growth
Recommendations
Recommendations
Report Definitions
Data parameters and report definitions (1)
Data parameters and report definitions (2)
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
Strategy Reports
- Global Recovery Tracker: Q1 2021 | Mar 2021
- Global Recovery Tracker: Q3 2020 | Nov 2020
- Corporate Strategy Key Insights in an Increasingly Competitive Global Consumer Appliances Market | May 2018
- Internet of Things in the Home | May 2018
- Households and Appliances in 2030 | Apr 2018
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- Private Label - Potential in a Weakening Economy | Nov 2008
- Single Living: How Atomisation - The Rise of Singles and One-person Households - Is Affecting Consumer Purchasing Habits | Jul 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
- The Green (and Variegated) Consumer | Mar 2008