The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreApr 2016
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Laundry detergents is the defining category in the laundry care market, making up the bulk of volume and value sales. Movements in this category on a global level will define the direction the laundry care market will take, but this is not to dismiss the dynamism of laundry aids as format developments and formulation concentration change the way consumers do their washing.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Identifying the markets with favourable criteria for powerbrands to thrive and take advantage of low-base growth rates.
Internet penetration rates are on the up and along with the onset of m-commerce consumers will continue to reap the benefits of this non-store shopping channel as a main shopping method.
As the category matures in developing and emerging markets, modern retailers will seek to take back control over their merchandising space by introducing own brands in the competitive landscape.
Laundry care will continue to be controlled by a small number of brands in a handful of key markets, so this will spur a wave of geographic expansion into countries with more limited purchasing power.
Chinese detergent makers top the performance list with their single-market brands with little sign of international expansion on the horizon.
Concentrated detergents’ contribution to volume sales over 2015-2020 is expected to fall to being one of the least significant due to the rising demand for standard formats in D&E markets also supported by consumers switching from hand to machine washing.
Global detergent makers remain on the path of prioritising liquid tablets/ pods over compact powder. But will this category disappear completely?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.