The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreSep 2014
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Metal food can volumes remain steady, however they are finding it hard to take full advantage of the wider global growth in packaged food and pet food. The can’s excellent performance and low cost means that it will remain a key pack type, but will continue to lose out to other formats that offer added functionality. Convenience is amongst the most desired features in packaging, but despite improvements through easy-open ends, the food can has not yet proved able to fully meet consumer desires.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Despite challenges from other packaging types, the metal can is maintaining a significant market volume. While challenges remain, there are still growth opportunities on a global scale.
The metal can has not evolved very much, apart from easy-open closures, since its inception. This lack of evolution means threats from newer pack types, such as pouches and thin wall plastic containers, offering added functionality, will continue.
One of the key drivers of success is convenience; easier opening, packaging to cook in, (microwavable or boil in the bag packs), reseal able and so on. Metal cans have struggled to address these issues effectively. However, the metal can does what it does, very well, consequently volume share will be maintained, particularly where food needs to be stored for longer periods.
Metal food cans continue to perform well in the fish/seafood category; it remains preferred pack type in terms of preservation, presentation and value. Healthy eating trends means demand for fish/seafood is growing and the metal can share in this growth. Latin America will offer the best opportunities for growth as fresh fish/seafood remains beyond the financial reach of most consumers.
Globally government initiatives aim to increasing healthy eating via fruit and vegetable consumption, has boosted canned fruit and vegetables sales albeit with mixed results.
The metal can performs well where value is a key driver, as it remains a low cost pack type with strong basic functionality. It performs less well when brand owners are looking for added value by means of pack functionality.
Some of the biggest losses in metal can volume have occurred in pet food as consumers again look for convenience, choosing dried food in flexible plastic over canned dog food, and premium single-serve pouches over canned cat food.
Growth continues to be strong in Asia Pacific and Latin America. Although becoming increasingly affluent, the emerging regions offer some notable growth opportunities for metal food cans. Metal cans will continue to be strong in regions where refrigerators and freezers still remain scarce and low cost packaging with good preservation properties is vital.
Although metal can volumes are likely to remain steady, the opportunity for growth is being eroded by other pack types which above all else, offer more convenience.
Convenience is key to the North American market and the decline of metal cans there reflects this. However, this region will offer the potential for good growth for metal cans in pet food.
As consumers become more affluent they are increasingly willing to pay for convenience. In order to compete, the metal can must address the issue of convenience; recent development in hybrid packaging, may help to address these problems.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.