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Strategy Briefing

Global Metal Food Cans in a Challenging Marketplace

Sep 2014

US$1,325

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About This Report

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Metal food can volumes remain steady, however they are finding it hard to take full advantage of the wider global growth in packaged food and pet food. The can’s excellent performance and low cost means that it will remain a key pack type, but will continue to lose out to other formats that offer added functionality. Convenience is amongst the most desired features in packaging, but despite improvements through easy-open ends, the food can has not yet proved able to fully meet consumer desires.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Still a volume winner

Despite challenges from other packaging types, the metal can is maintaining a significant market volume. While challenges remain, there are still growth opportunities on a global scale.

The challenge of new pack innovations

The metal can has not evolved very much, apart from easy-open closures, since its inception. This lack of evolution means threats from newer pack types, such as pouches and thin wall plastic containers, offering added functionality, will continue.

Consumers looking for convenience

One of the key drivers of success is convenience; easier opening, packaging to cook in, (microwavable or boil in the bag packs), reseal able and so on. Metal cans have struggled to address these issues effectively. However, the metal can does what it does, very well, consequently volume share will be maintained, particularly where food needs to be stored for longer periods.

Pack performance is the key to success in fish/seafood and fruit and vegetables

Metal food cans continue to perform well in the fish/seafood category; it remains preferred pack type in terms of preservation, presentation and value. Healthy eating trends means demand for fish/seafood is growing and the metal can share in this growth. Latin America will offer the best opportunities for growth as fresh fish/seafood remains beyond the financial reach of most consumers.

Globally government initiatives aim to increasing healthy eating via fruit and vegetable consumption, has boosted canned fruit and vegetables sales albeit with mixed results.

Value remains an asset

The metal can performs well where value is a key driver, as it remains a low cost pack type with strong basic functionality. It performs less well when brand owners are looking for added value by means of pack functionality.

Cats get pampered too

Some of the biggest losses in metal can volume have occurred in pet food as consumers again look for convenience, choosing dried food in flexible plastic over canned dog food, and premium single-serve pouches over canned cat food.

Emerging markets an opportunity.....

Growth continues to be strong in Asia Pacific and Latin America. Although becoming increasingly affluent, the emerging regions offer some notable growth opportunities for metal food cans. Metal cans will continue to be strong in regions where refrigerators and freezers still remain scarce and low cost packaging with good preservation properties is vital.

.....but convenience demands continue to grow.

Although metal can volumes are likely to remain steady, the opportunity for growth is being eroded by other pack types which above all else, offer more convenience.

Convenience is key to the North American market and the decline of metal cans there reflects this. However, this region will offer the potential for good growth for metal cans in pet food.

As consumers become more affluent they are increasingly willing to pay for convenience. In order to compete, the metal can must address the issue of convenience; recent development in hybrid packaging, may help to address these problems.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Global Overview

Metal food cans struggle to hold ground in food packaging world

Metal food can growth stagnates or worse

Fish/seafood heads can sales

Dog food causes metal food can volumes to slow

Cat food alternatives prove to be the threat

India leads growth in metal food cans in food packaging 2012-2013

US and UK dragging pet food cans down 2012-2013

The West plays a key but diminishing role in metal can market

Metal Can: Strengths & Weaknesses

Metal food cans still hold some strengths despite many challenges

Cans deliver in key categories

Case study: Ready meals, the metal food can vs other pack types

Is canned food a thing of the past?

Globally metal can plays to its strengths with fish/seafood

Brazil leads the fight over the threat from flexibles

Can fast-growing categories drive volume or are they just niche?

Impact of Convenience on Pack Choice

Easier, quicker: Convenience is the new mantra for packaging

Metal food cans suffer as flexibility delivers convenience

Easy-open cans taps into convenience trend

Sizing up the can opportunity

Beans are the UK’s convenience food

China stands alone in finding convenience in canned ready meals

Metal food cans losing convenience battle in pet food

Pampered Western pets impact cans in growing pet food category

North Americans still favour can for value for money

Pouches for pooches too but cans hold more ground

Single-serve pouches drive cat food away from cans

Impact of Current Lifestyle Trends

Changing lifestyles influences pack type demands

Government healthy eating campaigns impact key food choices

Strong US growth makes cans a winner for vegetables for now

More opportunities for canned fruit to come but not everywhere

Metal food cans challenged by both glass and plastic

Case study Mexico: Healthy eating habits drive can sales

Asia Pacific’s meat passion holds up canned meat growth

Economic prosperity is the enemy of the can

Financial drivers mean South Africa sees dynamism in beans

Russia offers dynamic vegetable growth where price matters

The metal can struggles to be aspirational

Future Prospects

Challenging times but all is not lost for the metal food can

Plenty more fish in the sea

Developing regions provide growth opportunities over 2013-2018

Metal can misses out on canned/preserved packaging growth in Asia

Growth markets for leading applications of food cans

Challenges and opportunities

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Global Metal Food Cans in a Challenging Marketplace

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Still a volume winner

The challenge of new pack innovations

Consumers looking for convenience

Pack performance is the key to success in fish/seafood and fruit and vegetables

Value remains an asset

Cats get pampered too

Emerging markets an opportunity.....

.....but convenience demands continue to grow.

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Global Overview

Metal food cans struggle to hold ground in food packaging world

Metal food can growth stagnates or worse

Fish/seafood heads can sales

Dog food causes metal food can volumes to slow

Cat food alternatives prove to be the threat

India leads growth in metal food cans in food packaging 2012-2013

US and UK dragging pet food cans down 2012-2013

The West plays a key but diminishing role in metal can market

Metal Can: Strengths & Weaknesses

Metal food cans still hold some strengths despite many challenges

Cans deliver in key categories

Case study: Ready meals, the metal food can vs other pack types

Is canned food a thing of the past?

Globally metal can plays to its strengths with fish/seafood

Brazil leads the fight over the threat from flexibles

Can fast-growing categories drive volume or are they just niche?

Impact of Convenience on Pack Choice

Easier, quicker: Convenience is the new mantra for packaging

Metal food cans suffer as flexibility delivers convenience

Easy-open cans taps into convenience trend

Sizing up the can opportunity

Beans are the UK’s convenience food

China stands alone in finding convenience in canned ready meals

Metal food cans losing convenience battle in pet food

Pampered Western pets impact cans in growing pet food category

North Americans still favour can for value for money

Pouches for pooches too but cans hold more ground

Single-serve pouches drive cat food away from cans

Impact of Current Lifestyle Trends

Changing lifestyles influences pack type demands

Government healthy eating campaigns impact key food choices

Strong US growth makes cans a winner for vegetables for now

More opportunities for canned fruit to come but not everywhere

Metal food cans challenged by both glass and plastic

Case study Mexico: Healthy eating habits drive can sales

Asia Pacific’s meat passion holds up canned meat growth

Economic prosperity is the enemy of the can

Financial drivers mean South Africa sees dynamism in beans

Russia offers dynamic vegetable growth where price matters

The metal can struggles to be aspirational

Future Prospects

Challenging times but all is not lost for the metal food can

Plenty more fish in the sea

Developing regions provide growth opportunities over 2013-2018

Metal can misses out on canned/preserved packaging growth in Asia

Growth markets for leading applications of food cans

Challenges and opportunities

Why buy this report?

Want to find out more about this report?

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