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Strategy Briefing

Global Mid-Lifers at a Crossroads: Lifestyles and Market Impact

38 pages, Aug 2016

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Longer life expectancies, improving health, later retirement mean that the bar for old age is shifting; age-blurring makes “50 is the new 30” truer than ever. However, with age comes inevitable change - physiological, family-related and work-related. Mid-life is a time for consumers to take stock of their lives and, in some cases, embark on new ventures. This report focuses on lifestyles and expectations of 45-59 year-olds and a forthcoming report how buying behaviour impacts consumer markets.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Global Mid-lifers: A Large and growing cohort

Mid-lifers represent around 16% of the global population –a share that continues to rise as the world ages. China alone accounts for 26% of the world’s 45-59year-olds, while growth since 2010 has been fastest in youthful countries such as Saudi Arabia (41%).

In good financial shape

Mid-lifers have the highest spending power among all age groups. Often in senior positions following 20-40 years in the workplace, some may also have received inheritances or made money on property.

Differing needs

Members of this cohort are at various life stages, ranging from emptynesters takingearly retirement to parents who are busier than ever with careers,children or extended families to take care of.

Health and relationships are key to mid-life happiness

Good health is the top contributor to personal happiness forthis age group, followed by supportive family relationships. Divorce and remarriage are becoming more common atthis stage in life.

Emphasis on health prevention

Mid-lifeis a time of physical change, and consumers are highly concerned with maintaining their weight and youthful looks. Over two thirds of mid-lifers consider regular exercise, limited fat intake and limited salt intake to be important.

Mid-lifers seek better work-life balance

Financial security is more important than wealth for mid-lifers, who make up 30%of the global workforce. Longer life expectancy, economic uncertainty and later retirement mean they are forced to work longer than ever. However, many choose this time to slow down, change direction or fulfil lifelong dreams.

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Introduction

Scope

Who are the mid-lifers?

A cohort to be reckoned with

A variety of life stages

Mid-life: A time of transition

Key Findings

Key findings

Mid-Lifers: The Numbers

Key markets: Numbers, growth and share of population

Mid-lifer population by region: Asia Pacific dominates

Median age continues to rise

Spending Power

Global trends

Income: Early mid-lifers

Income: Mid mid-lifers

Income: Late mid-lifers

Health and Happiness

Personal happiness factors

What counts most for mid-lifers?

Mid-life divorce: A chance to recapture lost youth?

A focus on health

Healthy activities

Mid-life fitness trends

Work-Life Balance

Mid-lifers want financial security and work satisfaction

Playing a key role in the workplace

Re-assessing career options

The chance to fulfil lifelong ambitions

Outlook and Recommendations

Mid-lifers to remain a vast and vibrant market

Spending with caution

The need to avoiding marketing clichés

Further recommendations

Methodology and Sources

Data sources for charts

Data parameters

Why buy this report?

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Megatrends

Strategy Briefing

Global Mid-Lifers at a Crossroads: Lifestyles and Market Impact

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Global Mid-lifers: A Large and growing cohort

In good financial shape

Differing needs

Health and relationships are key to mid-life happiness

Emphasis on health prevention

Mid-lifers seek better work-life balance

Want to find out more about this report?

Table of Contents

Introduction

Scope

Who are the mid-lifers?

A cohort to be reckoned with

A variety of life stages

Mid-life: A time of transition

Key Findings

Key findings

Mid-Lifers: The Numbers

Key markets: Numbers, growth and share of population

Mid-lifer population by region: Asia Pacific dominates

Median age continues to rise

Spending Power

Global trends

Income: Early mid-lifers

Income: Mid mid-lifers

Income: Late mid-lifers

Health and Happiness

Personal happiness factors

What counts most for mid-lifers?

Mid-life divorce: A chance to recapture lost youth?

A focus on health

Healthy activities

Mid-life fitness trends

Work-Life Balance

Mid-lifers want financial security and work satisfaction

Playing a key role in the workplace

Re-assessing career options

The chance to fulfil lifelong ambitions

Outlook and Recommendations

Mid-lifers to remain a vast and vibrant market

Spending with caution

The need to avoiding marketing clichés

Further recommendations

Methodology and Sources

Data sources for charts

Data parameters

Why buy this report?

Want to find out more about this report?

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