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Strategy Briefing

Global New Packaging Developments 2011

52 pages, Apr 2012

US$2,000

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Packaging innovation and development in 2011 saw the use of pack sizing as a strategy to achieve maximum consumer reach, through the launch of economy big-value pack sizes and of small pack sizes to reach varying affordability thresholds across world regions. Pack launches that provide added-value functionality and handling appeal is another area of ongoing development. The use of packaging for increased shelf presence remains ever-present, whilst sustainable solutions also gain in traction.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes:

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report:

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

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Introduction

Scope

Key findings

Global Packaging Picture in 2011

Rigid plastic and liquid cartons make most dynamic impact in 2011

Rigid plastic's strong 2011 shaped by pace of PET progress

Widespread global packaging growth in 2011

Core consumer drivers behind 2011 new pack launches

Value for Money Propositions

Search for value-pack solutions continues across all world markets

Rise in purchase of packaged also drives emerging market staples

Introduction of bigger value sizes provides savings on food spend

Flexibles and refills, value-pack substitutes for rigid plastic in foods

Bigger economy sizes also apparent in soft and alcoholic drinks

Use of smaller sizes to maximise emerging market entry

Pack Functionality

Mature developed world requires innovative packaging strategy

Heinz expands presence in canned/preserved beans with NPDs

On-the-go snacking culture gives rise to new pack sizes

UK, most developed ready meals market, continues to innovate

Reclosable flexibles more commonplace for product freshness

Reclosability in food cans and easier-to-open glass jars

Need for ease of meal preparation a boon for Knorr and rigid plastic

Clean dispensing efficacy of pumps make headway in beauty

Some added-value lotion pumps and triggers from 2011

Detergents display a growing preference for lotion pumps

Some other innovative dispensing solutions from 2011

Visual Differentiation

Visibly different packaging adds to brand dynamism

Recruit new consumers with transparent packaging

Added-value organic foods increasingly specify non-standard packs

Mature beer category looks beyond glass and cans for growth

Non-standard packaging in food and juices can add shelf impact

Change of design and new pack launches to brush up toothpaste

Shape in liquid cartons used as a revenue generator in dairy

In spirits, a refreshed glass bottle design conveys premium status

Other innovative designs in beverages to grow pack sales

Use limited edition packaging ranges to invigorate brand spend

Differentiation through sizing … bigger sizes for thirstier consumers

Sustainability

Sustainability in packaging to address growing eco-awareness

Concentrated powder detergents following in footsteps of liquid

Transforming impact of compaction on liquid detergent pack sizes

Entry of paper-based packaging for ecological detergents

Refill pouches expand presence with more easy-open features

Pouches advance sales in beauty too, on ecological grounds

Promoting recycled and renewable content is another strategy

Plant bottle developments continue at a pace

Pack lightweighting and redesign for material optimisation

Recommendations

Key recommendations for packaging growth

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Megatrends

Strategy Briefing

Global New Packaging Developments 2011

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Global Packaging Picture in 2011

Rigid plastic and liquid cartons make most dynamic impact in 2011

Rigid plastic's strong 2011 shaped by pace of PET progress

Widespread global packaging growth in 2011

Core consumer drivers behind 2011 new pack launches

Value for Money Propositions

Search for value-pack solutions continues across all world markets

Rise in purchase of packaged also drives emerging market staples

Introduction of bigger value sizes provides savings on food spend

Flexibles and refills, value-pack substitutes for rigid plastic in foods

Bigger economy sizes also apparent in soft and alcoholic drinks

Use of smaller sizes to maximise emerging market entry

Pack Functionality

Mature developed world requires innovative packaging strategy

Heinz expands presence in canned/preserved beans with NPDs

On-the-go snacking culture gives rise to new pack sizes

UK, most developed ready meals market, continues to innovate

Reclosable flexibles more commonplace for product freshness

Reclosability in food cans and easier-to-open glass jars

Need for ease of meal preparation a boon for Knorr and rigid plastic

Clean dispensing efficacy of pumps make headway in beauty

Some added-value lotion pumps and triggers from 2011

Detergents display a growing preference for lotion pumps

Some other innovative dispensing solutions from 2011

Visual Differentiation

Visibly different packaging adds to brand dynamism

Recruit new consumers with transparent packaging

Added-value organic foods increasingly specify non-standard packs

Mature beer category looks beyond glass and cans for growth

Non-standard packaging in food and juices can add shelf impact

Change of design and new pack launches to brush up toothpaste

Shape in liquid cartons used as a revenue generator in dairy

In spirits, a refreshed glass bottle design conveys premium status

Other innovative designs in beverages to grow pack sales

Use limited edition packaging ranges to invigorate brand spend

Differentiation through sizing … bigger sizes for thirstier consumers

Sustainability

Sustainability in packaging to address growing eco-awareness

Concentrated powder detergents following in footsteps of liquid

Transforming impact of compaction on liquid detergent pack sizes

Entry of paper-based packaging for ecological detergents

Refill pouches expand presence with more easy-open features

Pouches advance sales in beauty too, on ecological grounds

Promoting recycled and renewable content is another strategy

Plant bottle developments continue at a pace

Pack lightweighting and redesign for material optimisation

Recommendations

Key recommendations for packaging growth

Why buy this report?

Want to find out more about this report?

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