Global Overview of Consumer Expenditure to 2030

Introduction

Scope

Key findings

Timeline of key events impacting global consumer expenditure

Areas of opportunity

Global Outlook

Stagnating consumer expenditure growth through to 2030

Static discretionary spending capacity

Education will be the most dynamic category overall

Top country markets in total consumer expenditure

Mapping global average household spending in 2030

Consumer expenditure as a share of GDP in key economies

Key Trends

Key trends

Diverging middle classes: retreat versus expansion

Education is a top spending priority

Asia spending boom

Cities matter

Rise of single-person households

Regional Snapshots

Total consumer spending in Asia Pacific

Consumer spending in Asia Pacific by category

Total consumer spending in Australasia

Consumer spending in Australasia by category

Total consumer spending in Eastern Europe

Consumer spending in Eastern Europe by category

Total consumer spending in Latin America

Consumer spending in Latin America by category

Total consumer spending in Middle East and Africa

Consumer spending in Middle East and Africa by category

Total consumer spending in North America

Consumer spending in North America by category

Total consumer spending in Western Europe

Consumer spending in Western Europe by category

Rankings of Key Indicators

Total consumer expenditure

Discretionary spending as a share of consumer expenditure

Average spending per household

Consumer expenditure by income: Top and bottom of the pyramid

Consumer expenditure by income: Middle-class households

Spending by household type: Couples with and without children

Spending by household type: Single-person households

Spending by household type: Single-person households

Consumer expenditure by urban/rural split

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