Strategy Briefing

Global Overview of Consumer Expenditure to 2030

45 pages, Jan 2018

US$1,325

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Global consumer spending growth will remain static through to 2030, as growth in emerging markets is not expected to rebound to pre-2011 levels while households in developed markets will rein in their spending amid uncertainties. However, there will still be plenty of opportunities for businesses that can adapt to the changing consumer landscape, which features among other things the rise of single-person households, population ageing, urbanisation, and the spending boom in Asia.

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Overview

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Global consumer spending growth to stagnate

Global real consumer spending growth is expected to stagnate at an average of 2.8% per year over 2018-2030 –a similar average growth for the 2010-2017 period that immediately followed the global financial crisis. Developed markets will see weak consumer expenditure growth, as a result of economic and political uncertainties.

Emerging markets will rise in the global ranking of consumer expenditure

Emerging markets will drive global consumer spending growth and rise in the global ranking of consumer expenditure. By 2030, India will have overtaken Japan, German and the United Kingdom to become the world’s third largest market in total consumer expenditure.

The gap in average spending remains large

Although consumer spending growth in emerging markets will be stronger than that in developed markets, the spending gap will remain large. In 2030, the average household spending in emerging and developing countries is expected to be 81.4% lower than that in developed countries.

Cities matter

The share of urban consumer spending in global consumer expenditure will decline, due to rising poverty and income inequality in many urban areas, but the fact that urban consumers will account for a greater share of the global population means that cities matter more than ever before.

Rise of single-person households

The number of households occupied by just one person are skyrocketing around the world. In China between 2018 and 2030, total spending by single-person households is set to expand by 230% –the fastest expansion of all types of households –to reach US$1.8 trillion or 13.3% of the country’s total spending in 2030.

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Introduction

Scope

Key findings

Timeline of key events impacting global consumer expenditure

Areas of opportunity

Global Outlook

Stagnating consumer expenditure growth through to 2030

Static discretionary spending capacity

Education will be the most dynamic category overall

Top country markets in total consumer expenditure

Mapping global average household spending in 2030

Consumer expenditure as a share of GDP in key economies

Key Trends

Key trends

Diverging middle classes: retreat versus expansion

Education is a top spending priority

Asia spending boom

Cities matter

Rise of single-person households

Regional Snapshots

Total consumer spending in Asia Pacific

Consumer spending in Asia Pacific by category

Total consumer spending in Australasia

Consumer spending in Australasia by category

Total consumer spending in Eastern Europe

Consumer spending in Eastern Europe by category

Total consumer spending in Latin America

Consumer spending in Latin America by category

Total consumer spending in Middle East and Africa

Consumer spending in Middle East and Africa by category

Total consumer spending in North America

Consumer spending in North America by category

Total consumer spending in Western Europe

Consumer spending in Western Europe by category

Rankings of Key Indicators

Total consumer expenditure

Discretionary spending as a share of consumer expenditure

Average spending per household

Consumer expenditure by income: Top and bottom of the pyramid

Consumer expenditure by income: Middle-class households

Spending by household type: Couples with and without children

Spending by household type: Single-person households

Consumer expenditure by urban/rural split

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Megatrends

Strategy Briefing

Global Overview of Consumer Expenditure to 2030

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About This Report

New Report Guarantee

Overview

Why buy this report?

Global consumer spending growth to stagnate

Emerging markets will rise in the global ranking of consumer expenditure

The gap in average spending remains large

Cities matter

Rise of single-person households

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Timeline of key events impacting global consumer expenditure

Areas of opportunity

Global Outlook

Stagnating consumer expenditure growth through to 2030

Static discretionary spending capacity

Education will be the most dynamic category overall

Top country markets in total consumer expenditure

Mapping global average household spending in 2030

Consumer expenditure as a share of GDP in key economies

Key Trends

Key trends

Diverging middle classes: retreat versus expansion

Education is a top spending priority

Asia spending boom

Cities matter

Rise of single-person households

Regional Snapshots

Total consumer spending in Asia Pacific

Consumer spending in Asia Pacific by category

Total consumer spending in Australasia

Consumer spending in Australasia by category

Total consumer spending in Eastern Europe

Consumer spending in Eastern Europe by category

Total consumer spending in Latin America

Consumer spending in Latin America by category

Total consumer spending in Middle East and Africa

Consumer spending in Middle East and Africa by category

Total consumer spending in North America

Consumer spending in North America by category

Total consumer spending in Western Europe

Consumer spending in Western Europe by category

Rankings of Key Indicators

Total consumer expenditure

Discretionary spending as a share of consumer expenditure

Average spending per household

Consumer expenditure by income: Top and bottom of the pyramid

Consumer expenditure by income: Middle-class households

Spending by household type: Couples with and without children

Spending by household type: Single-person households

Spending by household type: Single-person households

Consumer expenditure by urban/rural split

Why buy this report?

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