Strategy Briefing

Global Overview of Homes

Jan 2018

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Technology, urbanisation and economics are reshaping the behavioral patterns of inhabitants and creating new channels of access to consumers. A new, rising middle class in emerging economies is embracing modern, urban lifestyles; technology is connecting homes to retailing ecosystems; and fewer residents per household is reshaping the way homeowners utilise their space. This report will provide an overview into how homes are changing in terms of size, location and facilities.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Urbanisation

Urbanisation shifts the demographics and economics of consumption and lifestyles. Almost every country globally continues to see urban growth, with knock-on effects on homes including rising prices for real estate, smaller homes due to congested and more expensive spaces, better home connectivity due to cheaper and better access to telecoms and digital services.

Internet

The rapid globalisation of Internet access is digitalising households at an unprecedented rate. By 2030, the majority of the world’s homes will have unlocked access to services including online video, gaming, gambling, social media, ecommerce, banking, e-health and e-education, among others.

Falling birth rates

Fewer people are having children, and couples that are having children are having fewer of them. Large, extended families are becoming less commonplace, with homes therefore having more space for amenities, appliances and other leisurely or practical uses.

Population growth

Despite lower childbirths, the global population continues to grow in size, thereby driving demand for new homes. The overall number of homes is expanding, with new developments (primarily in apartments) stretching state resources in terms of infrastructure like water and electricity.

Rising incomes

In many countries, particularly in the developing world, household incomes are expanding due to economic growth and improved job opportunities. This is enhancing demand for appliances, durables and general home goods and services.

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Introduction

Scope

Key findings

Areas of opportunity

Global Outlook

More apartments than houses, more rentals than mortgages

A much more urbanised world

Apartmentalisation as a consequence of urbanisation

Households by year of construction

Households by rooms

Households by tenure

Global outliers in household facilities

Household durables

Homes as digital consumption units

Key Trends

Insights into eight trends shaping homes globally

Households are upgrading their product portfolio

Urbanisation is creating new clusters of household consumption

Smaller homes in urban hubs, larger homes in most economies

Mainstream companies are making the move into smart homes

Megacity households demand access to more amenities

Facilities expansion ups audience for home goods and appliances

Millennials shaping rentals and retro demand

Access to home finances enables more homeowners

Regional Snapshots

Regional snapshot: Asia Pacific

Regional snapshot: Australasia

Regional snapshot: Eastern Europe

Regional snapshot: Latin America

Regional snapshot: Middle East and Africa

Regional snapshot: North America

Regional snapshot: Western Europe

Rankings of Key Indicators

Urban households

Rural households

Households with electricity

Households with a bath/shower

Households by construction material of outer walls

Housing completions

Rented households

Households by possession of selected durables

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Megatrends

Strategy Briefing

Global Overview of Homes

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Urbanisation

Internet

Falling birth rates

Population growth

Rising incomes

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Areas of opportunity

Global Outlook

More apartments than houses, more rentals than mortgages

A much more urbanised world

Apartmentalisation as a consequence of urbanisation

Households by year of construction

Households by rooms

Households by tenure

Global outliers in household facilities

Household durables

Homes as digital consumption units

Key Trends

Insights into eight trends shaping homes globally

Households are upgrading their product portfolio

Urbanisation is creating new clusters of household consumption

Smaller homes in urban hubs, larger homes in most economies

Mainstream companies are making the move into smart homes

Megacity households demand access to more amenities

Facilities expansion ups audience for home goods and appliances

Millennials shaping rentals and retro demand

Access to home finances enables more homeowners

Regional Snapshots

Regional snapshot: Asia Pacific

Regional snapshot: Asia Pacific

Regional snapshot: Australasia

Regional snapshot: Australasia

Regional snapshot: Eastern Europe

Regional snapshot: Eastern Europe

Regional snapshot: Latin America

Regional snapshot: Latin America

Regional snapshot: Middle East and Africa

Regional snapshot: Middle East and Africa

Regional snapshot: North America

Regional snapshot: North America

Regional snapshot: Western Europe

Regional snapshot: Western Europe

Rankings of Key Indicators

Urban households

Rural households

Households with electricity

Households with a bath/shower

Households by construction material of outer walls

Housing completions

Rented households

Households by possession of selected durables

Why buy this report?

Want to find out more about this report?

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