The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJan 2018
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Technology, urbanisation and economics are reshaping the behavioral patterns of inhabitants and creating new channels of access to consumers. A new, rising middle class in emerging economies is embracing modern, urban lifestyles; technology is connecting homes to retailing ecosystems; and fewer residents per household is reshaping the way homeowners utilise their space. This report will provide an overview into how homes are changing in terms of size, location and facilities.
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Urbanisation shifts the demographics and economics of consumption and lifestyles. Almost every country globally continues to see urban growth, with knock-on effects on homes including rising prices for real estate, smaller homes due to congested and more expensive spaces, better home connectivity due to cheaper and better access to telecoms and digital services.
The rapid globalisation of Internet access is digitalising households at an unprecedented rate. By 2030, the majority of the world’s homes will have unlocked access to services including online video, gaming, gambling, social media, ecommerce, banking, e-health and e-education, among others.
Fewer people are having children, and couples that are having children are having fewer of them. Large, extended families are becoming less commonplace, with homes therefore having more space for amenities, appliances and other leisurely or practical uses.
Despite lower childbirths, the global population continues to grow in size, thereby driving demand for new homes. The overall number of homes is expanding, with new developments (primarily in apartments) stretching state resources in terms of infrastructure like water and electricity.
In many countries, particularly in the developing world, household incomes are expanding due to economic growth and improved job opportunities. This is enhancing demand for appliances, durables and general home goods and services.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.