Global Packaged Food: Impact of Past Economic Downturns on Meal Solutions

Definitions

Definitions

Objectives and Parameters

Objectives for Global Briefing

Key Findings

Historical Lessons

Economic Crises of the Last Two Decades

Latin American Crises

Latin American Crisis 1998-1999

Latin American Economies in Crisis 1998-1999

Impact of the Latin American Crisis

Argentine Crisis: 2001-2002

Venezuelan Crisis: 2002-2003

Latin American Crisis: 1998-1999

Case Study: Brazilian Meal Solutions 1998-1999

Company Case Study: Perdigão Grows Share in Brazil

Case Study: Argentinean Meal Solutions 2001-2002

Company Case Study: Swift Armour Boosts Argentine Position

Case Study: Venezuelan Meal Solutions 2002-2003

Latin American Crisis: Road to Recovery 2003-2005

Latin American Recovery: Canned Food Slow to Rebound

Latin American Road to Recovery: Argentina 2004-2005

Latin American Road to Recovery: Venezuela 2004-2006

Road to Recovery Company Case Study: Chile’s Agrícola Super

Latin American Crises and Recovery: Brand Winners

Latin American Crises and Recovery: Winning Brand Strategies

Latin American Crises: Key Conclusions

Key Conclusions: Poultry Insulates Frozen Processed Food

Key Conclusions: Premium Niche Offerings Can Still Survive

Western European Slowdown

Western European Slowdown 2001-2002

Western European Economies in Slowdown

Impact of the Western European Slowdown 2001-2002

Slowdown in Western Europe: 2001-2003

Western European Slowdown: Road to Recovery (2004-2005)

Economic Recovery Fails to Lift Canned Food and SDC

Chilled Processed Food, UHT Soup Benefit Most from Recovery

Frozen Processed Food Loses Out to Chilled Offerings

Western European Slowdown and Recovery: Brand Winners

Western Europe Winning Brand Strategies

Case Study: Germany 2001-2003

Case Study: German Soup Benefits from Competitive Prices

Road to Recovery Case Study: Germany 2003-2005

Road to Recovery: German Canned Food , SDC Stagnate

Case Study: France 2002-2003

Company Case Study: McCormick Spices Up French Business

Road to Recovery Case Study: France 2003-2005

Case Study: Italy 2001-2003

Case Study: Italy Soup Sales Underperform During Slowdown

Company Case Study: Unilever Drives Frozen Soup in Italy

Road to Recovery: Spain’s Alimentos Naturales Offers Insight

Western European Crisis: Key Conclusions

US Economic Slowdown

US Economic Slowdown 2001

US Economy in Slowdown

Impact of the US Slowdown 2001

Slowdown in North America: 2001-2003

North American Slowdown: Road to Recovery 2004-2005

North American Recovery: Competition from Foodservice

North American Slowdown and Recovery: Brand Winners

North American Winning Brand Strategies

North American Lessons from Winning Brand Strategies

Case Study: US 2001-2003

US Frozen and Chilled Processed Food Perform Well

Company Case Study: French’s Diversifies it’s US Mustard

Company Case Study: Oscar Mayer’s Health Credentials

Company Case Study: Reviving Canned Fruit in Canada

North American Slowdown: Key Conclusions

Conclusions

Past Crises: Key Historical Lessons Worldwide

Global Winning Categories

Global Losing Categories

Impact on Meal Solutions During Global Economic Downturn

Final Conclusions: Meal Solutions

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