Global Packaged Food: Impact of Past Economic Downturns on Staple Food Items

Objectives and Parameters

Objectives and Parameters

Key Findings

Economic Crises of the Last Two Decades

Definitions

Latin American Crises

Latin American Crisis 1998-1999

Latin American Economies in Crisis 1998-1999

Impact of the Latin American Crisis

Argentine Crisis: 2001-2002

Venezuelan Crisis: 2002-2003

1998-1999 Latin American Crisis’ Impact on Staple Food Items

Nascent Health and Wellness Considerations Survive Crisis

Case Study: Brazilian Staple Food Items 2001-2002

Domestic Brazilian Dairy Processor Increases Share

Case Study: Argentine Staple Food Items 2001-2002

Nestlé Widens Gap on SanCor in Argentine Baby Food

Case Study: Venezuelan Staple Food Items 2002-2003

Latin American Crises: Road to Recovery 2003-2005

Local Culinary Traditions Also Dictate Terms of Recovery

Road to Recovery Case Study: Argentina 2004-2005

“Back to Basics” Ethos Lingers Despite Argentine Recovery

Value-Added Dairy Products Grip Argentina in 2004

Road to Recovery Case Study: Venezuela 2004-2006

Baby Food Benefits Most from Venezuelan Recovery

Lácteos Los Andes CA Extends Leadership Over Parmalat

Latin American Crises: Brand Winners

Latin American Crises: Winning Brand Strategies

Latin American Crises: Key Conclusions

Latin American Crises: Key Conclusions for Rice and Bread

Western European Slowdown

Western European Slowdown 2001-2002

Western European Economies in Slowdown 2001-2002

Impact of the Western European Slowdown 2001-2002

Slowdown Has Minimal Impact on Staple Food Items

Baby Food and Rice Demonstrate Resilience

Western European Slowdown: Road to Recovery 2004-2005

Foodservice Competition Takes Its Toll Despite Recovery

Western European Slowdown: Brand Winners

Western European Slowdown: Winning Brand Strategies

Case Study: German Staple Food Items 2001-2003

Bread Sales Static Despite Slight Boost From Slowdown

Health Concerns, Hot Summer Constrain Oils and Fats

Mixed Performance for German Dairy Products

Road to Recovery Case Study: Germany 2003-2005

Health Concerns Continue to Constrain Oils and Fats

Case Study: Italian Staple Food Items 2001-2003

Italian Dairy Products See Little Impact from Slowdown

CERPL’s Innovative Fresh Milk Steals Share from Parmalat

Case Study: French Staple Food Items 2001-2003

Products for Toddlers Drive Overall French Baby Food

Functionality Wins in Difficult French Oils and Fats Market

Road to Recovery Case Study: France 2003-2005

Packaged/Industrial Bread Benefits from Economic Recovery

Danone’s Spanish Operations Provide Lessons

Western European Slowdown: Key Conclusions

US Economic Slowdown

US Economic Slowdown 2001

US Economy in Slowdown 2001

Impact of the US Slowdown 2001

Slowdown has Minimal Impact on North American Staples

Low-Carb Atkins Diet Impacts Variety of Staple Food Items

North American Road to Recovery 2004-2005

Economic Recovery has Minimal Impact on Regional Sales

North American Slowdown: Brand Winners

North American Slowdown: Winning Brand Strategies

Case Study: US Staple Food Items 2001-2003

Value-Added Baby Food Finds Success Despite Slowdown

Innovative Bristol-Myers Squibb Outperforms US Milk Formula

Dean Foods Leverages Indulgence and Health Trends

Maple Leaf Foods Adds Value to Bread in Canada

North American Slowdown: Key Conclusions

Conclusions

Past Crises: Key Historical Lessons Worldwide

Global Winning Categories

Global Losing Categories

Final Conclusions: Staple Food Items

---