The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJul 2015
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With intensifying brand competition in developing regions and with tougher economic conditions in North America and Western Europe, packaging innovation is increasingly key to meeting consumer needs. Affordability remains paramount and can be met through the use of large pack sizes, such as for detergents or rice. Raising a brand’s impact, sustainability profile and functionality will also work towards success. Pouches’ versatility in meeting these various needs makes this a promising format.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Retail packaging volume growth is being driven by a shift from loose to packaged goods in Asia and Latin America, while economic growth is still slow in Western Europe and North America. Affordability thus remains key in packaging innovation. Larger pack sizes can be seen as economy in laundry care or suggest shared consumption in confectionery.
In the context of urbanisation, rising incomes and retailing expansion, future packaging developments will need to give a product greater value in consumers eyes.
Brand owners can raise a pack’s functionality by making it more suitable for consumption on the move, often by using a single-serve format. Smaller beverage cans allow aid in targeting children in soft drinks, while microwavable thin wall containers are a good fit for canned ready meals, and baby food pouches are deemed safe for toddlers to handle.
The use of lightweight or plant-based PET bottles for still water, a compressed deodorant in a smaller aerosol can or a refill pouch format for a liquid detergent are likely to fit with the increased focus on reducing the impact of packaging on the environment.
Intensifying brand competition means a product’s shelf impact should be optimised, such as through pack type differentiation. A high end image can be achieved with a PET bottle in milk or lotion pump closure in shower gel. Establishing a connection between a brand and its consumers will be even more key in beverages, as enabled by shaping and printing innovation.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.