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Strategy Briefing

Global Packaging Developments: Building Brand Success Through Innovation

Jul 2015

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

With intensifying brand competition in developing regions and with tougher economic conditions in North America and Western Europe, packaging innovation is increasingly key to meeting consumer needs. Affordability remains paramount and can be met through the use of large pack sizes, such as for detergents or rice. Raising a brand’s impact, sustainability profile and functionality will also work towards success. Pouches’ versatility in meeting these various needs makes this a promising format.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Affordability a fundamental consumer need for packaging innovation to address

Retail packaging volume growth is being driven by a shift from loose to packaged goods in Asia and Latin America, while economic growth is still slow in Western Europe and North America. Affordability thus remains key in packaging innovation. Larger pack sizes can be seen as economy in laundry care or suggest shared consumption in confectionery.

Added value of growing importance amid rising market saturation levels

In the context of urbanisation, rising incomes and retailing expansion, future packaging developments will need to give a product greater value in consumers eyes.

Pack downsizing and closure developments work towards greater product functionality

Brand owners can raise a pack’s functionality by making it more suitable for consumption on the move, often by using a single-serve format. Smaller beverage cans allow aid in targeting children in soft drinks, while microwavable thin wall containers are a good fit for canned ready meals, and baby food pouches are deemed safe for toddlers to handle.

Rigid plastic and metal aerosol cans intensify efforts towards more sustainable packaging

The use of lightweight or plant-based PET bottles for still water, a compressed deodorant in a smaller aerosol can or a refill pouch format for a liquid detergent are likely to fit with the increased focus on reducing the impact of packaging on the environment.

Consumers’ purchase decision relies on packaging’s ability to seduce on the shelf

Intensifying brand competition means a product’s shelf impact should be optimised, such as through pack type differentiation. A high end image can be achieved with a PET bottle in milk or lotion pump closure in shower gel. Establishing a connection between a brand and its consumers will be even more key in beverages, as enabled by shaping and printing innovation.

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Introduction

Scope

Headlines

Retail Packaging: Key Drivers

Retailing developments support switch from loose to packaged goods

Affordability key in packaging innovation as essentials head growth

More mature markets want functional and sustainable packaging

Packaging as a tool for enhanced visibility in saturated markets

Conveying Affordability

Pack downsizing can widen product access in emerging world

Upsiz ing can also convey value for money for essentials

Value packs a response to economic turmoil in Eastern Europe

“Share packs” advocates of value for money in snacking products

In soft and alcoholic drinks, multipacks encourage bulk buys

Bringing Functionality

Adding value through packaging functionality to become paramount

On the go consumption: Snacking made easy and fun for children

Baby food pouches score both on portability and safety

Easing meal preparation with microwavable thin wall containers

Knorr gives shoppers a taste of adventure with bouillon cups

Smaller energy drink cans satisfy need for portion control in Japan

Re-closable packs provide portion control to the health conscious

Pumps and triggers ease dispensing, not just in home and beauty

Addressing Sustainability

Greener packaging counts for consumers… and brand owners

Packaging sustainability took many forms in 2014

Growth opportunities expand for compressed deodorants

Raising On-shelf Visibility

Packaging needs to engage visually with end consumers

Pack type differentiation for greater shelf impact in soft drinks

Metal tins deliver higher end image for instant coffee in Europe

In foods, thin wall plastic container and pouch advocates freshness

Henkel leverages growing appeal of pouches for tablet products

Glass design connects past and present to tell brand story in spirits

Metal bottles achieve growth at 2014 World Cup

Towards a more individual customer experience through packaging

Recommendations

How packaging innovation can help achieve brand success

Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Global Packaging Developments: Building Brand Success Through Innovation

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Affordability a fundamental consumer need for packaging innovation to address

Added value of growing importance amid rising market saturation levels

Pack downsizing and closure developments work towards greater product functionality

Rigid plastic and metal aerosol cans intensify efforts towards more sustainable packaging

Consumers’ purchase decision relies on packaging’s ability to seduce on the shelf

Want to find out more about this report?

Table of Contents

Introduction

Scope

Headlines

Retail Packaging: Key Drivers

Retailing developments support switch from loose to packaged goods

Affordability key in packaging innovation as essentials head growth

More mature markets want functional and sustainable packaging

Packaging as a tool for enhanced visibility in saturated markets

Conveying Affordability

Pack downsizing can widen product access in emerging world

Upsiz ing can also convey value for money for essentials

Value packs a response to economic turmoil in Eastern Europe

“Share packs” advocates of value for money in snacking products

In soft and alcoholic drinks, multipacks encourage bulk buys

Bringing Functionality

Adding value through packaging functionality to become paramount

On the go consumption: Snacking made easy and fun for children

Baby food pouches score both on portability and safety

Easing meal preparation with microwavable thin wall containers

Knorr gives shoppers a taste of adventure with bouillon cups

Smaller energy drink cans satisfy need for portion control in Japan

Re-closable packs provide portion control to the health conscious

Pumps and triggers ease dispensing, not just in home and beauty

Addressing Sustainability

Greener packaging counts for consumers… and brand owners

Packaging sustainability took many forms in 2014

Growth opportunities expand for compressed deodorants

Raising On-shelf Visibility

Packaging needs to engage visually with end consumers

Pack type differentiation for greater shelf impact in soft drinks

Metal tins deliver higher end image for instant coffee in Europe

In foods, thin wall plastic container and pouch advocates freshness

Henkel leverages growing appeal of pouches for tablet products

Glass design connects past and present to tell brand story in spirits

Metal bottles achieve growth at 2014 World Cup

Towards a more individual customer experience through packaging

Recommendations

How packaging innovation can help achieve brand success

Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

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