The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreSep 2017
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While packaging is used to protect a product and avoid its waste, its volume sales (3.4 trillion units in 2016) contribute to unsustainable use of natural resources and environmental waste. Amidst growing economic, institutional and lobbying pressures, manufacturers can ensure their endurance by embedding packaging sustainability into their business model. Reducing waste can be done with lightweighting, pack downsizing or biobased materials. Recycling and returnability are also worth exploring.
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As global retail sales of packaging increased by 2% in 2016, the environmental damage caused by the “make, use, dispose” economy is of growing concern. This is particularly evident in Asia, Latin America and the Middle East/Africa, which are seeing ongoing population growth. The sustainable development of packaging is a pressing necessity ecologically, and also offers opportunities for businesses along the supply chain.
Prevention should be considered first. Removing the need for packaging, the ultimate packaging sustainability move possible, has its market. Secondary packaging and multipack layers are sometimes avoided or reduced, such as in yoghurt and skin care. Retailing concepts such as zero-packaging stores and subscription boxes can also erode packaging need and thus volume sales.
Packaging’s ecological footprint can be reduced. Further pack lightweighting is getting challenging, but can make a difference in a competitive environment. Smaller packs with concentrated product also enables the reduction of water use. Innovation in biobased plastics will slow the use of fossil fuels.
Recycling is one of the most established ways to recover packaging waste such as metal, glass, paper, PET, HDPE and liquid cartons. Flexibles often generate lower greenhouse gas emissions; yet their recycling remains a big challenge. The EMF’s New Plastics Economy framework should drive progress in this field.
Returnable bottles, a prime example of how to re-use packaging, is strong for beer and carbonates in Latin America, Southeast Asia and Germany. They enable price-competitiveness, but are affected by rising one-way alternatives.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.