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Strategy Briefing

Global Paper-Based Containers: Current Packaging Trends and Opportunities

Aug 2017

US$1,325

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About This Report

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Following some years of falling sales, paper-based containers show a return to growth, led by folding carton performance. The carton’s ability to target both value and premium product positioning ensures its presence in all regions and across a wide range of industries. Food applications will lead the way for paper-based container usage, driven by good performance within sweet biscuits, fruit snacks and snack bars, and savoury snacks, where there is rising demand for value and premium variants.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Paper-based containers’ volume rises

In 2016 the packaging volume of global retail paper-based containers reached 236 billion units, marking 1.2% growth from 2015, driven by a rise in consumption in all regions but North America.

Folding cartons profit from staples and premium products

Folding cartons holds the lion share of paper-based container volumes, with 85% of global volume. While basic products such as rice, tea, bar soap and toothpaste will hold the majority of volumes, premium snacks and alcoholic drinks are set to be the main categories driving growth. Furthermore, despite holding much lower volumes than the latter, composite containers and bag-in-box are also expected to drive up growth of paper-based containers through snacks and wine, respectively.

Asia-Pacific and Latin America shape future potential

Despite holding the largest volumes for paper-based containers, China, India and Brazil are also forecast to be strong contributors to onward growth. This is because while there is still demand for staple products such as rice, soap and toothpaste from countries’ rural areas, the improved purchased power in urban areas ensures that demand for premium products such as snacks and dishwashing powder also grows.

Health and on-the-go trends key drivers for packaged food

Snacking on the go will remain one the main trends shaping the global food industry. Folding cartons’ ability to cater to any pack size and pricing strategy, and composite containers’ strong demand in savoury snacks, will profit from such trends. Board tubs, meanwhile, are set to suffer as demand for instant noodles and sugary ice creams falls.

Pack type competition is fierce, led by flexible packaging

Flexible packaging is paper-based containers’ main competitor across all industries. This is because flexible packaging lends itself to a vast array of product categories due to its ability to cater to both wet and dry food.

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Introduction

Scope

Key findings

Global Overview

Folding carton, the king of paper-based containers

Foods in emerging regions and Western Europe fuel carton growth

Paper faces competition from flexibles across the board

Food and Drink Opportunities

Folding cartons lead volume growth, led by strong snack demand

Folding cartons overshadowed by flexibles throughout confectionery

Folding carton in gum uses design and printing to fight flexibles

Sugar war hurts folding cartons’ volume growth in chocolate…

… while premiumisation increases value growth

Asia and Africa are key for cartons’ growth in sweet biscuits

Case study: Positioning healthy biscuits as an on-the-go breakfast

Folding cartons profit from stacked breakfast biscuits on-the-go

Traditional tea countries retain size, but non-traditional lead growth

Everyday and premium black tea drive folding carton volume growth

Premiumisation steers cartons’ growth in spirits and wine

Super-premium spirits and wine shine with metallic embossed design

Snacking on-the-go profits all carton pack types in savoury

Convenience to eat at any time drives carton sales in baked goods

Calorie cap downsizes ice creams and restores paper growth

Beauty and Home Care Opportunities

Carton heads up volumes in beauty, home care and pet food

Folding carton volumes suffer in bar soap as substitutes grow

Strong demand for liquid soap/gel in China causes bar soap to fall

Cartons benefit from premium bar soap growth in India and Brazil

Carton buoyed by greater toothpaste penetration in emerging regions

Multi-use spray insecticides threaten folding cartons’ growth

Flexible plastic supremacy in powder detergent challenges cartons

Growth Prospects

Recommendations

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Megatrends

Strategy Briefing

Global Paper-Based Containers: Current Packaging Trends and Opportunities

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Paper-based containers’ volume rises

Folding cartons profit from staples and premium products

Asia-Pacific and Latin America shape future potential

Health and on-the-go trends key drivers for packaged food

Pack type competition is fierce, led by flexible packaging

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Global Overview

Folding carton, the king of paper-based containers

Foods in emerging regions and Western Europe fuel carton growth

Paper faces competition from flexibles across the board

Food and Drink Opportunities

Folding cartons lead volume growth, led by strong snack demand

Folding cartons overshadowed by flexibles throughout confectionery

Folding carton in gum uses design and printing to fight flexibles

Sugar war hurts folding cartons’ volume growth in chocolate…

… while premiumisation increases value growth

Asia and Africa are key for cartons’ growth in sweet biscuits

Case study: Positioning healthy biscuits as an on-the-go breakfast

Folding cartons profit from stacked breakfast biscuits on-the-go

Traditional tea countries retain size, but non-traditional lead growth

Everyday and premium black tea drive folding carton volume growth

Premiumisation steers cartons’ growth in spirits and wine

Super-premium spirits and wine shine with metallic embossed design

Snacking on-the-go profits all carton pack types in savoury

Convenience to eat at any time drives carton sales in baked goods

Calorie cap downsizes ice creams and restores paper growth

Beauty and Home Care Opportunities

Carton heads up volumes in beauty, home care and pet food

Folding carton volumes suffer in bar soap as substitutes grow

Strong demand for liquid soap/gel in China causes bar soap to fall

Cartons benefit from premium bar soap growth in India and Brazil

Carton buoyed by greater toothpaste penetration in emerging regions

Multi-use spray insecticides threaten folding cartons’ growth

Flexible plastic supremacy in powder detergent challenges cartons

Growth Prospects

Recommendations

Why buy this report?

Want to find out more about this report?

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