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Strategy Briefing

Global Performance and Prospects for Beer

49 pages, Jul 2011

US$2,000

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About This Report

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In 2010, beer sales picked up again after a slump in 2009, with China’s share growing. Emerging markets, such as Brazil, India and Vietnam, are also gaining share, as the traditional beer consuming nations in Western markets become more mature. In this latest global briefing, Euromonitor International analyses the state of the global beer market, looking at categories, regions, companies, channels, key trends and opportunities impacting beer today and in the future.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

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Introduction

Scope

Objectives

Key findings

Global Picture

Beer sales pick up in 2010 after the slowdown in 2009

China impacts global beer volumes

Category Analysis

Lager dominates the beer category

Domestic lager most popular globally

Standard lager dominates in all regions except Asia-Pacific

Polarisation apparent in lager

Polarisation: Economising in the age of austerity

Non-alcoholic beer popular in the Middle East

Stricter drink-driving law aids low-alcohol beer

The health issue: Low calorie and low carbohydrate content

Sweeter and milder tastes benefit dark beers

Stout a Nigerian Staple

Regional Analysis

Asia-Pacific and Western Europe dominate

Emerging markets are most dynamic, as mature stall

Top 10 markets determine global beer market

Channel Analysis

On-trade outperforms off-trade in 2010

On-vs Off-trade performance by country in 2010

Internet retailing the most dynamic channel

Competitive Environment

One clear leader in a concentrated beer market

Chinese brand leads the pack

Heineken vs China Resources' global presence in 2010

How does Heineken do it?

Potential for global brewers in cider/perry

Opportunities for brewers: diversification is essential

Prospects

Beer volumes to increase over the forecast period

Non-alcoholic beer continues to be most dynamic

Emerging markets set to remain most dynamic

Growth Opportunities outside of China

Brazil beer sales driven by premiumisation

Advancing middle classes key for growth in Brazil

Opportunities in India for international brands and categories

Vietnam: Beer sales benefit from westernisation trend

Vietnam’s changing regulatory environment offers

Iran the most dynamic beer market in terms of growth

Nigeria – dark beer and stout most dynamic

Summary 1 y future trends for brewers and beer

Report Definitions

Definitions I

Definitions II

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Megatrends

Strategy Briefing

Global Performance and Prospects for Beer

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives

Key findings

Global Picture

Beer sales pick up in 2010 after the slowdown in 2009

China impacts global beer volumes

Category Analysis

Lager dominates the beer category

Domestic lager most popular globally

Standard lager dominates in all regions except Asia-Pacific

Polarisation apparent in lager

Polarisation: Economising in the age of austerity

Non-alcoholic beer popular in the Middle East

Stricter drink-driving law aids low-alcohol beer

The health issue: Low calorie and low carbohydrate content

Sweeter and milder tastes benefit dark beers

Stout a Nigerian Staple

Regional Analysis

Asia-Pacific and Western Europe dominate

Emerging markets are most dynamic, as mature stall

Top 10 markets determine global beer market

Channel Analysis

On-trade outperforms off-trade in 2010

On-vs Off-trade performance by country in 2010

Internet retailing the most dynamic channel

Competitive Environment

One clear leader in a concentrated beer market

Chinese brand leads the pack

Heineken vs China Resources' global presence in 2010

How does Heineken do it?

Potential for global brewers in cider/perry

Opportunities for brewers: diversification is essential

Prospects

Beer volumes to increase over the forecast period

Non-alcoholic beer continues to be most dynamic

Emerging markets set to remain most dynamic

Growth Opportunities outside of China

Brazil beer sales driven by premiumisation

Advancing middle classes key for growth in Brazil

Opportunities in India for international brands and categories

Vietnam: Beer sales benefit from westernisation trend

Vietnam’s changing regulatory environment offers

Iran the most dynamic beer market in terms of growth

Nigeria – dark beer and stout most dynamic

Summary 1 y future trends for brewers and beer

Report Definitions

Definitions I

Definitions II

Why buy this report?

Want to find out more about this report?

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