Global Performance and Prospects for Beer

Introduction

Scope

Objectives

Key findings

Global Picture

Beer sales pick up in 2010 after the slowdown in 2009

China impacts global beer volumes

Category Analysis

Lager dominates the beer category

Domestic lager most popular globally

Standard lager dominates in all regions except Asia-Pacific

Polarisation apparent in lager

Polarisation: Economising in the age of austerity

Non-alcoholic beer popular in the Middle East

Stricter drink-driving law aids low-alcohol beer

The health issue: Low calorie and low carbohydrate content

Sweeter and milder tastes benefit dark beers

Stout a Nigerian Staple

Regional Analysis

Asia-Pacific and Western Europe dominate

Emerging markets are most dynamic, as mature stall

Top 10 markets determine global beer market

Channel Analysis

On-trade outperforms off-trade in 2010

On-vs Off-trade performance by country in 2010

Internet retailing the most dynamic channel

Competitive Environment

One clear leader in a concentrated beer market

Chinese brand leads the pack

Heineken vs China Resources' global presence in 2010

How does Heineken do it?

Potential for global brewers in cider/perry

Opportunities for brewers: diversification is essential

Prospects

Beer volumes to increase over the forecast period

Non-alcoholic beer continues to be most dynamic

Emerging markets set to remain most dynamic

Growth Opportunities outside of China

Brazil beer sales driven by premiumisation

Advancing middle classes key for growth in Brazil

Opportunities in India for international brands and categories

Vietnam: Beer sales benefit from westernisation trend

Vietnam’s changing regulatory environment offers

Iran the most dynamic beer market in terms of growth

Nigeria – dark beer and stout most dynamic

Summary: Key future trends for brewers and beer

Report Definitions

Definitions I

Definitions II

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