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Strategy Briefing

Global Pet Food Shift to Premium Packaging

Jan 2014

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Demand for dog and cat food packaging is rising strongly, with dynamics in pack size influencing pack type choice. An ageing population, declining birth rates and urbanisation drive premiumisation and humanisation in pet food. Brand owners are responding with single-serve packs that are easy to open and store, boosting the popularity of the pouch. Eastern Europe offers good prospects as the most dynamic growth region, but developed markets still offer volume opportunities for packagers.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

2013, another good year for dog and cat food packaging

In 2013, dog and cat food packaging recorded 2% unit volume growth, albeit slowing a little over previous years. On the whole, consumers globally are not willing to compromise on purchases for their pets.

Success of smaller stand-up pouches

Stand-up pouches are very popular amongst pet owners, especially cat owners, allowing them to serve a single portion of food, reduce food waste and provide variety of food for their pets. Single-serve and resealable dog/cat food packs are already well-established in developed economies, but are increasingly a factor in emerging markets.

Dry dog food still favours bigger packs

Dry dog food in bigger flexible plastic or paper packs is preferred by dog owners, as it provides good value for money. However, in the US, which leads dry dog food consumption, smaller packs (albeit still multiple serving) are seeing increasing favour due to lack of storage and the development of premium dog food ranges.

Resealable a convenient trend

Convenience and quality are benefits consumers will pay a premium for in pet food packaging, driving strong growth in resealable packs, especially zip/press closures.

Demographics changes pet perception

An ageing population, declining birth rates, urbanisation and smaller living spaces are helping to change attitudes to dog and cat ownership. Anthropomorphic behaviour towards pets favours premium pet food and pet treatment products.

Prepared food gap and developing regions

A significant prepared pet food gap still exists even in developed regions, which creates potential for the growth of packaged pet food. Some of the best opportunities lie in emerging regions, such as Eastern Europe and Latin America.

But there are threats as well

The benefits of pouches are posing a serious threat to metal can usage, although metal can will remain the majority pack type for now.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Insights into Global P et F ood M arket

No crisis for pet food

Insights into Global Pet Food Market

Population demographics supports a changing perception of pets

Sales driven by not only more pets but more pampered pets

Regional differences in pet preferences

Ease of Feeding Through P ackaging

Wet or dry? Pet food formulation shapes pack choices

Ease of Feeding Through Packaging

Pouches’ share grows due to single-serve convenience

Premium food popularity leads to strong pouch performance

Single-serve pouches benefit cat owners

Mars delivers variety using very small pouches in Spain

Dog owners favour larger packs

But premium food is leading a preference for smaller sizes in the US

Zip/press closures for both dog and cat food lead resealable trend

Use of colour in pack design for health and wellness offerings

Demographic Impact on Packaging

Pets increasingly viewed as companions

Urban living influences choice of pet and size

Demographic changes strengthen premium pack potential

Pet indulgence comes in small packages

Untapped Potential for Packaging

Prepared cat food gap offers potential for packagers

Brazil’s dog owners still offer a big prepared dog food gap

Developing regions offer good packaging prospects in pet food

Regional differences in opportunities for cat and dog food packs

Russia leads, but don’t forget the rest of Eastern Europe

Threats to Watch For

Metal food cans endangered even in Eastern Europe

Urbanisation does have challenges for dog and cat population

BARF: Will it be a new key word in the pet food industry?

Prospects

Key points for the pet food packaging marketplace

Report Definitions and Data Parameters

Report definitions

Data parameters

Why buy this report?

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Megatrends

Strategy Briefing

Global Pet Food Shift to Premium Packaging

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

2013, another good year for dog and cat food packaging

Success of smaller stand-up pouches

Dry dog food still favours bigger packs

Resealable a convenient trend

Demographics changes pet perception

Prepared food gap and developing regions

But there are threats as well

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Insights into Global P et F ood M arket

No crisis for pet food

Insights into Global Pet Food Market

Population demographics supports a changing perception of pets

Sales driven by not only more pets but more pampered pets

Regional differences in pet preferences

Ease of Feeding Through P ackaging

Wet or dry? Pet food formulation shapes pack choices

Ease of Feeding Through Packaging

Pouches’ share grows due to single-serve convenience

Premium food popularity leads to strong pouch performance

Single-serve pouches benefit cat owners

Mars delivers variety using very small pouches in Spain

Dog owners favour larger packs

But premium food is leading a preference for smaller sizes in the US

Zip/press closures for both dog and cat food lead resealable trend

Use of colour in pack design for health and wellness offerings

Demographic Impact on Packaging

Pets increasingly viewed as companions

Urban living influences choice of pet and size

Demographic changes strengthen premium pack potential

Pet indulgence comes in small packages

Untapped Potential for Packaging

Prepared cat food gap offers potential for packagers

Brazil’s dog owners still offer a big prepared dog food gap

Developing regions offer good packaging prospects in pet food

Regional differences in opportunities for cat and dog food packs

Russia leads, but don’t forget the rest of Eastern Europe

Threats to Watch For

Metal food cans endangered even in Eastern Europe

Urbanisation does have challenges for dog and cat population

BARF: Will it be a new key word in the pet food industry?

Prospects

Key points for the pet food packaging marketplace

Report Definitions and Data Parameters

Report definitions

Data parameters

Why buy this report?

Want to find out more about this report?

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