The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJan 2014
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Demand for dog and cat food packaging is rising strongly, with dynamics in pack size influencing pack type choice. An ageing population, declining birth rates and urbanisation drive premiumisation and humanisation in pet food. Brand owners are responding with single-serve packs that are easy to open and store, boosting the popularity of the pouch. Eastern Europe offers good prospects as the most dynamic growth region, but developed markets still offer volume opportunities for packagers.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
In 2013, dog and cat food packaging recorded 2% unit volume growth, albeit slowing a little over previous years. On the whole, consumers globally are not willing to compromise on purchases for their pets.
Stand-up pouches are very popular amongst pet owners, especially cat owners, allowing them to serve a single portion of food, reduce food waste and provide variety of food for their pets. Single-serve and resealable dog/cat food packs are already well-established in developed economies, but are increasingly a factor in emerging markets.
Dry dog food in bigger flexible plastic or paper packs is preferred by dog owners, as it provides good value for money. However, in the US, which leads dry dog food consumption, smaller packs (albeit still multiple serving) are seeing increasing favour due to lack of storage and the development of premium dog food ranges.
Convenience and quality are benefits consumers will pay a premium for in pet food packaging, driving strong growth in resealable packs, especially zip/press closures.
An ageing population, declining birth rates, urbanisation and smaller living spaces are helping to change attitudes to dog and cat ownership. Anthropomorphic behaviour towards pets favours premium pet food and pet treatment products.
A significant prepared pet food gap still exists even in developed regions, which creates potential for the growth of packaged pet food. Some of the best opportunities lie in emerging regions, such as Eastern Europe and Latin America.
The benefits of pouches are posing a serious threat to metal can usage, although metal can will remain the majority pack type for now.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.