The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreAug 2017
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Rising disposable incomes and changing hygiene and beauty habits globally strongly benefit beauty products in plastic tubes, with the pack type posting a 3% CAGR over 2011-2016. Volumes are set to continue to expand alongside rising toothpaste and skin care sales globally, with larger gains to be generated by dynamic developing regions. Meanwhile, mature developed markets should shift towards greater functionality and value-added products and packaging, entailing higher value gains instead.
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Retail volume sales of squeezable plastic tubes posted a healthy 3% CAGR over 2011-2016, to reach 18.8 billion units in beauty. Rising disposable incomes, urbanisation and increased levels of hygiene in developing markets benefit plastic tubes, sales of which grew at a faster pace than total packaging.
Demand in Asia Pacific, particularly in the largest markets of China and India, strongly contributes to volume gains, with the region forecast to account for 76% of volume growth over 2016-2020.
The global plastic tubes demand in beauty is largely defined by toothpaste consumption. Future growth will primarily come from Asia and Latin America, where more consumers embark on an oral care regime and where the category also expands in line with rising modern retail outlets.
The trend towards more premium products and packaging continues to gain ground in the global toothpaste market, as consumers are seeking more targeted solutions. This is particularly relevant in the mature developed markets such as Germany and France, where greater gains come from more sophisticated products, in terms of formulation and packaging, as well as their segmentation.
In skin care, tubes gain from the evolution of consumers’ hygiene routines on the one hand and from more extensive grooming routines on the other hand, mainly benefiting facial cleansers, the largest skin care category for tubes.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.