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Strategy Briefing

Global Plastic Tubes: Performance and Opportunities in Beauty and Personal Care

Aug 2017

US$1,325

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About This Report

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Rising disposable incomes and changing hygiene and beauty habits globally strongly benefit beauty products in plastic tubes, with the pack type posting a 3% CAGR over 2011-2016. Volumes are set to continue to expand alongside rising toothpaste and skin care sales globally, with larger gains to be generated by dynamic developing regions. Meanwhile, mature developed markets should shift towards greater functionality and value-added products and packaging, entailing higher value gains instead.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Plastic tubes volumes on the rise

Retail volume sales of squeezable plastic tubes posted a healthy 3% CAGR over 2011-2016, to reach 18.8 billion units in beauty. Rising disposable incomes, urbanisation and increased levels of hygiene in developing markets benefit plastic tubes, sales of which grew at a faster pace than total packaging.

Asia Pacific shapes future potential

Demand in Asia Pacific, particularly in the largest markets of China and India, strongly contributes to volume gains, with the region forecast to account for 76% of volume growth over 2016-2020.

Tubes profit from rising oral care hygiene in developing regions

The global plastic tubes demand in beauty is largely defined by toothpaste consumption. Future growth will primarily come from Asia and Latin America, where more consumers embark on an oral care regime and where the category also expands in line with rising modern retail outlets.

Towards more sophisticated toothpastes in developed markets

The trend towards more premium products and packaging continues to gain ground in the global toothpaste market, as consumers are seeking more targeted solutions. This is particularly relevant in the mature developed markets such as Germany and France, where greater gains come from more sophisticated products, in terms of formulation and packaging, as well as their segmentation.

Facial cleansers offer strong prospects in skin care

In skin care, tubes gain from the evolution of consumers’ hygiene routines on the one hand and from more extensive grooming routines on the other hand, mainly benefiting facial cleansers, the largest skin care category for tubes.

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Introduction

Scope

Key findings

Global Overview on Tubes

Premium beauty products on the rise

Tubes increased by 2.9 billion over 2011-2016

Oral care drives global tubes demand

Emerging countries continue to drive volume sales

Asia Pacific generates 76% of volume growth over 2011-2016

Spotlight on Oral Care

11 billion plastic tubes of toothpaste globally in 2016

Asian developing markets to drive volume sales of toothpaste

Colgate-Palmolive leads global toothpaste sales

Colgate is the leading brand in all regions

Innovations and smaller sizes to sustain higher unit prices

Towards premium toothpaste globally

Innovations and smaller sizes to sustain higher unit prices

Towards natural products, added value and convenience

Spotlight on Skin Care

Mass skin care continues to drive volume growth globally

Facial cleansers to drive tubes volumes

Plastic tubes the preferred pack type for skin care products

Asia Pacific as the growth engine for skin care in tubes

Skin care to offer strong growth prospects for tubes in Indonesia

Skin care routines vary by country

Skin care responds to natural, affordability and functionality

L’Oréal Groupe leads the fragmented global skin care market

Nivea, a staple brand globally

A Peek at Hair Care

In hair care, largest gains for tubes in colourants and conditioners

Asia Pacific drives global growth of tubes in colourants

Top three colourants players account for 57% share in 2016

Key Takeaways

Recommendations

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Megatrends

Strategy Briefing

Global Plastic Tubes: Performance and Opportunities in Beauty and Personal Care

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Plastic tubes volumes on the rise

Asia Pacific shapes future potential

Tubes profit from rising oral care hygiene in developing regions

Towards more sophisticated toothpastes in developed markets

Facial cleansers offer strong prospects in skin care

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Global Overview on Tubes

Premium beauty products on the rise

Tubes increased by 2.9 billion over 2011-2016

Oral care drives global tubes demand

Emerging countries continue to drive volume sales

Asia Pacific generates 76% of volume growth over 2011-2016

Spotlight on Oral Care

11 billion plastic tubes of toothpaste globally in 2016

Asian developing markets to drive volume sales of toothpaste

Colgate-Palmolive leads global toothpaste sales

Colgate is the leading brand in all regions

Innovations and smaller sizes to sustain higher unit prices

Towards premium toothpaste globally

Innovations and smaller sizes to sustain higher unit prices

Towards natural products, added value and convenience

Spotlight on Skin Care

Mass skin care continues to drive volume growth globally

Facial cleansers to drive tubes volumes

Plastic tubes the preferred pack type for skin care products

Asia Pacific as the growth engine for skin care in tubes

Skin care to offer strong growth prospects for tubes in Indonesia

Skin care routines vary by country

Skin care responds to natural, affordability and functionality

L’Oréal Groupe leads the fragmented global skin care market

Nivea, a staple brand globally

A Peek at Hair Care

In hair care, largest gains for tubes in colourants and conditioners

Asia Pacific drives global growth of tubes in colourants

Top three colourants players account for 57% share in 2016

Key Takeaways

Recommendations

Why buy this report?

Want to find out more about this report?

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