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Strategy Briefing

Global Probiotics and Prebiotics: Moving Beyond Digestive Health Status Quo

57 pages, Oct 2010

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Probiotics already feature strongly in the nutraceuticals market due to the popularity of probiotic yoghurt, and as technological challenges are being overcome and consumer awareness continues to rise, probiotics are also increasingly moving beyond the dairy sector. With science uncovering ever more health benefits of probiotics, they could become one of the most versatile functional ingredients of all times – providing regulatory hurdles can be overcome.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

WHAT THIS REPORT INCLUDES

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

WHY BUY THIS REPORT

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

DELIVERY FORMAT

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Introduction

Scope

Objectives

Key Findings

Global Drivers

Optimal Health: Nature and Nutraceuticals

Nutraceuticals – Growth Drivers

Nutraceuticals – A Global Billion Dollar Market

Nutraceuticals – Leading Trends and Ingredients

Probiotics in Preventative Healthcare

Preventative Healthcare With Probiotics

Probiotics Beneficial in Preventative Healthcare

Further Applications of Probiotics

Health Benefits of Probiotics Could Save Millions of People

Not all Benefits are Equally Well Known by Consumers

Viability Key to Health Benefits

Delivery Systems and Processing Technologies

Viability With Bacillus Coagulans

Different Views on Daily Probiotic Dosage

Probiotic Content Labelling

Global Performance

Probiotics – Star Performer in Food and Drinks

Probiotics – Market Drivers

Spoonable Yoghurt a Key Application for Probiotics

Probiotic Yoghurt – Years of Double-Digit Growth are Past

Saturation Point Not Yet Reached in Many Markets

Probiotic Yoghurt – High Growth vs. Declining Markets

Drinking vs. Spoonable – Top Markets and Growth Prospects

Probiotic Drinking Yoghurt – Leading Brands

Yakult and Some of its Opponents in the Asian Market

Probiotic Drinking Yoghurt: Key Forecast Growth Markets

Probiotic Spoonable Yoghurt – Leading Brands

Probiotics Remain Niche in Some Categories…

…But Have Significant Potential in Others

Probiotics in Vitamins and Dietary Supplements

Growth in Probiotic Supplements

Probiotic Supplements Remain Niche in Most Markets

Probiotic Supplements: Key Forecast Growth Markets

Probiotic Supplements – Global Brand Performance

Leading Probiotic Suppliers…

…And Their Food/Beverage/Supplement Partners

Volume Consumption of Probiotic Cultures as Ingredients

Developments in Prebiotics

Prebiotics – Global Volume Sales of Leading Ingredients

Prebiotics – Highly Versatile Ingredients

Prebiotic Opportunities in Milk Formula

Prebiotic Product Examples

Prebiotics – Fibre and Weight Management Key Positioning

Leading Prebiotic Suppliers

Final Conclusions

Appendix

Data Parameters and Definitions

Health and Wellness Category Definitions

Health and Wellness Product Coverage

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Megatrends

Strategy Briefing

Global Probiotics and Prebiotics: Moving Beyond Digestive Health Status Quo

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives

Key Findings

Global Drivers

Optimal Health: Nature and Nutraceuticals

Nutraceuticals – Growth Drivers

Nutraceuticals – A Global Billion Dollar Market

Nutraceuticals – Leading Trends and Ingredients

Probiotics in Preventative Healthcare

Preventative Healthcare With Probiotics

Probiotics Beneficial in Preventative Healthcare

Further Applications of Probiotics

Health Benefits of Probiotics Could Save Millions of People

Not all Benefits are Equally Well Known by Consumers

Viability Key to Health Benefits

Delivery Systems and Processing Technologies

More on Delivery Systems and Processing Technologies

Viability With Bacillus Coagulans

Different Views on Daily Probiotic Dosage

Probiotic Content Labelling

Global Performance

Probiotics – Star Performer in Food and Drinks

Probiotics – Market Drivers

Spoonable Yoghurt a Key Application for Probiotics

Probiotic Yoghurt – Years of Double-Digit Growth are Past

Saturation Point Not Yet Reached in Many Markets

Probiotic Yoghurt – High Growth vs. Declining Markets

Drinking vs. Spoonable – Top Markets and Growth Prospects

Probiotic Drinking Yoghurt – Leading Brands

Yakult and Some of its Opponents in the Asian Market

Probiotic Drinking Yoghurt: Key Forecast Growth Markets

Probiotic Spoonable Yoghurt – Leading Brands

Probiotics Remain Niche in Some Categories…

…But Have Significant Potential in Others

Probiotics in Vitamins and Dietary Supplements

Growth in Probiotic Supplements

Probiotic Supplements Remain Niche in Most Markets

Probiotic Supplements: Key Forecast Growth Markets

Probiotic Supplements – Global Brand Performance

Leading Probiotic Suppliers…

…And Their Food/Beverage/Supplement Partners

Volume Consumption of Probiotic Cultures as Ingredients

Developments in Prebiotics

Prebiotics – Global Volume Sales of Leading Ingredients

Prebiotics – Highly Versatile Ingredients

Prebiotic Opportunities in Milk Formula

Prebiotic Product Examples

Prebiotics – Fibre and Weight Management Key Positioning

Leading Prebiotic Suppliers

Final Conclusions

Appendix

Data Parameters and Definitions

Health and Wellness Category Definitions

Health and Wellness Product Coverage

Why buy this report?

Want to find out more about this report?

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