The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreNov 2014
US$1,325Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
While the global processed meat market maintains its growth, regional trends reveal a mixed picture. This report explores salient trends from a geographic point of view, notably the ongoing power shift from the West to Asia Pacific and the Middle East and Africa. It also analyses the evolution of chilled, canned/preserved and frozen processed meat, focusing on the underlying trends, main growth drivers and successful marketing strategies in each category.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Chilled meat is the single largest contributor to global processed meat market growth. Between 2009 and 2014, the category contributed 74% of absolute market value growth. It is no coincidence that chilled meat also carries the highest price point.
China, Russia and the US together accounted for over half of the global value growth in processed meat in 2014. China alone accounted for 34% of growth in the category came from, driven by strong performance in chilled processed meat and canned/preserved meat.
Provenance, locality and traceability are key trends that characterise the demand for chilled processed meat, in particular in Western Europe and North America. In the EU, mandatory origin labelling of meat is becoming part of food information legislation by December 2014.
In the emerging world, affordability and convenience remain key concerns, particularly in the purchase of frozen processed and canned/preserved meat.
Frozen meat, once considered junk food, has made a comeback in North America, with frozen poultry recording over 3% volume CAGR between 2009-2014. While in North America concerns over wastage and red meat scandals contributed to this rise, in the Middle East and Africa convenience, the modernisation of retail and flavour innovation were the main drivers.
In both Western and Eastern Europe as well as in some of the key markets in Asia Pacific, notably in China, Malaysia and Taiwan, chilled meat is the single largest contributor to growth and presents significant growth opportunities.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.