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Strategy Briefing

Global Processed Meat (Part 1): Category Dynamics and Market Trends

40 pages, Nov 2014

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

While the global processed meat market maintains its growth, regional trends reveal a mixed picture. This report explores salient trends from a geographic point of view, notably the ongoing power shift from the West to Asia Pacific and the Middle East and Africa. It also analyses the evolution of chilled, canned/preserved and frozen processed meat, focusing on the underlying trends, main growth drivers and successful marketing strategies in each category.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Majority of market growth comes from chilled processed meat

Chilled meat is the single largest contributor to global processed meat market growth. Between 2009 and 2014, the category contributed 74% of absolute market value growth. It is no coincidence that chilled meat also carries the highest price point.

China, Russia and the US account for more than half of processed meat growth

China, Russia and the US together accounted for over half of the global value growth in processed meat in 2014. China alone accounted for 34% of growth in the category came from, driven by strong performance in chilled processed meat and canned/preserved meat.

Provenance, convenience and affordability are key to adding value

Provenance, locality and traceability are key trends that characterise the demand for chilled processed meat, in particular in Western Europe and North America. In the EU, mandatory origin labelling of meat is becoming part of food information legislation by December 2014.

In the emerging world, affordability and convenience remain key concerns, particularly in the purchase of frozen processed and canned/preserved meat.

Frozen processed poultry sales are strongest in North America and Middle East and Africa

Frozen meat, once considered junk food, has made a comeback in North America, with frozen poultry recording over 3% volume CAGR between 2009-2014. While in North America concerns over wastage and red meat scandals contributed to this rise, in the Middle East and Africa convenience, the modernisation of retail and flavour innovation were the main drivers.

Europe and Asia Pacific are key markets for chilled processed meat

In both Western and Eastern Europe as well as in some of the key markets in Asia Pacific, notably in China, Malaysia and Taiwan, chilled meat is the single largest contributor to growth and presents significant growth opportunities.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Objectives of global briefing

Key findings

Global Trends in Processed Meat

The global shift towards protein-based foods

Processed meat value sales reach US$183 billion in 2014

Affordability and ease of storage underpins canned meat’s growth

Koutoubia: From a meat manufacturer to a specialist retailer

Premiumisation defines chilled processed meat growth

Four important pillars of chilled processed meat success

The revival of frozen processed meat

Frozen processed red meat remains value driven

Away-from-home consumption underpinned by frozen variants

A focus on regional preferences

Western Europe the biggest processed meat market

Chilled processed meat too reliant on Western Europe

Provenance underpins chilled meat innovation in Western Europe

C hilled meat can drive traffic throughout the day in Western Europe

Chilled meat continues to drive sales in Eastern Europe

Czech Republic: Grilling and snacking at the heart of innovation

Inflation-driven demand leads to volume stasis in Latin America

Health and wellness key to Latin America’s dynamic growth

Molinos Río de la Plata: “Obey your female side”

The majority of processed meat growth comes from Asia Pacific

Asia’s meat consumption varies across its countries

Four pillars to canned meat success: The case of the Philippines

Middle East and Africa: A boom era for frozen poultry

Making products that work: Marinated chicken breast by Americana

Summary

Where the Growth Lies

Over half of processed meat growth from China, Russia and the US

China tops global canned/preserved meat sales

Food scandals to benefit premium chilled processed meat in China

Sausage is a fundamental part of Russian diets

F rozen meat in Russia benefits from retail modernisation

Frozen poultry tops the charts in the US

R ecommendations

A little food for thought

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Megatrends

Strategy Briefing

Global Processed Meat (Part 1): Category Dynamics and Market Trends

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Majority of market growth comes from chilled processed meat

China, Russia and the US account for more than half of processed meat growth

Provenance, convenience and affordability are key to adding value

Frozen processed poultry sales are strongest in North America and Middle East and Africa

Europe and Asia Pacific are key markets for chilled processed meat

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives of global briefing

Key findings

Global Trends in Processed Meat

The global shift towards protein-based foods

Processed meat value sales reach US$183 billion in 2014

Affordability and ease of storage underpins canned meat’s growth

Koutoubia: From a meat manufacturer to a specialist retailer

Premiumisation defines chilled processed meat growth

Four important pillars of chilled processed meat success

The revival of frozen processed meat

Frozen processed red meat remains value driven

Away-from-home consumption underpinned by frozen variants

A focus on regional preferences

Western Europe the biggest processed meat market

Chilled processed meat too reliant on Western Europe

Provenance underpins chilled meat innovation in Western Europe

C hilled meat can drive traffic throughout the day in Western Europe

Chilled meat continues to drive sales in Eastern Europe

Czech Republic: Grilling and snacking at the heart of innovation

Inflation-driven demand leads to volume stasis in Latin America

Health and wellness key to Latin America’s dynamic growth

Molinos Río de la Plata: “Obey your female side”

The majority of processed meat growth comes from Asia Pacific

Asia’s meat consumption varies across its countries

Four pillars to canned meat success: The case of the Philippines

Middle East and Africa: A boom era for frozen poultry

Making products that work: Marinated chicken breast by Americana

Summary

Where the Growth Lies

Over half of processed meat growth from China, Russia and the US

China tops global canned/preserved meat sales

Food scandals to benefit premium chilled processed meat in China

Sausage is a fundamental part of Russian diets

F rozen meat in Russia benefits from retail modernisation

Frozen poultry tops the charts in the US

R ecommendations

A little food for thought

Why buy this report?

Want to find out more about this report?

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