Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Strategy Briefing

Global Processed Meat (Part 2): Competitive Landscape, Challenges and Opportunities

34 pages, Dec 2014

US$1,325

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

As the availability of cheaper alternatives and health and environmental concerns plague processed meat sales, remaining competitive becomes more important than ever. In this challenging environment, how well leading players engage with the tastes and demands of consumers will determine who comes out on top. This briefing assesses core company and brand strategies, and gives key recommendations for manufacturers targeting different consumer groups in different parts of the world.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Processed meat is one of the least brand-sensitive categories in packaged food

In 2014, 23% of retail sales of processed meat were private label; a share which is superseded only in ready meals, which itself is heavily reliant on processed meat. This reflects the commoditised nature of the market.

Mergers and acquisitions are key to gaining market share

In a category so dominated by private label, it is important to gain scale and have access to reliable supply to remain competitive. Therefore, M&As should thus stay at the forefront of companies’ growth strategies.

Meat scandals, health and environmental concerns are among the main threats to the industry

From horsemeat and the MRSA scandal in Western Europe, to concerns regarding dead pigs in China, the meat industry has been faced with multiple food scares which have led to consumers being increasingly sceptical about meat. An increase in meat-restricted diets and ethical and environmental concerns have also hampered consumption.

Chilled processed meat is in the vanguard of future growth

Processed meat sales are expected to be driven by chilled variants across all regions in the world other than the Middle East and Africa and Australia, where frozen processed meat growth will take the lead, due to its being a more convenient option which is also perceived to be healthier and cheaper.

Contrasting strategies needed at opposite ends of the adoption curve

Strategies in marketing and product development should take into consideration the differing meat consumption rates of different countries. While provenance, convenience, segmentation and brand image might be needed in order to push growth in high meat consumption markets, consumers who have a lower rate of meat adoption might require more tangible benefits, such as health and safety, nutritional benefits, affordability and a long shelf life.

Want to find out more about this report?

Request more information

Introduction

Scope

Objectives of global briefing

Key findings

Competitive Landscape

The gap between commodity and retail prices widens…

…driven by private label’s unmatched dominance

Is meat a profitable business to be in?

Merger-driven consolidation key to gaining market share

Why merge? Forces driving consolidation

Feeding one billion well: The case of Shineway

Leading the biggest processed meat market: The case of Tyson

Seeking growth abroad: The case of BRF

Challenges for Processed Meat

Lacklustre growth characterises world’s biggest meat nations

From horse to pigs: Meat scandals abound

Where to next? The aftermath of scandals

Meat-restricted diets hamper consumption

Differing demographics mean dissimilar marketing strategies

Green credentials rank high on the agenda

Protein-based alternatives threaten category growth

Where the Opportunity Lies

Contrasting strategies needed at opposite ends of the adoption curve

Tailoring processed meat to two different worlds

Group 1: The importance of origins

Group 1: Building brand awareness through co-branding

Group 1: Catering to different eating occasions

Group 1: Segmenting meat for younger consumers

Group 2: Preserving meat by selling it in shelf stable form

Group 2: Access to high quality chilled meat via HPP technology

Group 2: HPP technology’s potential lies in China

Recommendations

A little advice for the processed meat world

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Global Processed Meat (Part 2): Competitive Landscape, Challenges and Opportunities

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Processed meat is one of the least brand-sensitive categories in packaged food

Mergers and acquisitions are key to gaining market share

Meat scandals, health and environmental concerns are among the main threats to the industry

Chilled processed meat is in the vanguard of future growth

Contrasting strategies needed at opposite ends of the adoption curve

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives of global briefing

Key findings

Competitive Landscape

The gap between commodity and retail prices widens…

…driven by private label’s unmatched dominance

Is meat a profitable business to be in?

Merger-driven consolidation key to gaining market share

Why merge? Forces driving consolidation

Feeding one billion well: The case of Shineway

Leading the biggest processed meat market: The case of Tyson

Seeking growth abroad: The case of BRF

Challenges for Processed Meat

Lacklustre growth characterises world’s biggest meat nations

From horse to pigs: Meat scandals abound

Where to next? The aftermath of scandals

Meat-restricted diets hamper consumption

Differing demographics mean dissimilar marketing strategies

Green credentials rank high on the agenda

Protein-based alternatives threaten category growth

Where the Opportunity Lies

Contrasting strategies needed at opposite ends of the adoption curve

Tailoring processed meat to two different worlds

Group 1: The importance of origins

Group 1: Building brand awareness through co-branding

Group 1: Catering to different eating occasions

Group 1: Segmenting meat for younger consumers

Group 2: Preserving meat by selling it in shelf stable form

Group 2: Access to high quality chilled meat via HPP technology

Group 2: HPP technology’s potential lies in China

Recommendations

A little advice for the processed meat world

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports