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Strategy Briefing

Global Prospects for Beer Companies

39 pages, Apr 2012

US$2,000

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Global beer volume continued to grow in 2011, thanks to strong growth in emerging markets, but mature beer markets continued to register declines. As beer volume growth is forecast to continue to be driven by developing markets, companies will need to focus on extending their geographic reach, whilst in sluggish mature markets they have to look to maximise value. This global briefing analyses how company strategies are evolving and what are the opportunities for beer companies in the future.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

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Introduction

Scope

Objectives

Key findings

Market Overview

Global beer consumption continues to grow in 2011

Emerging markets fuel beer volume growth

Changing consumer preference in mature markets

Growing premiumisation in emerging markets

Competitive Landscape

Highly consolidated industry

Multinational companies lead the market

Leading players benefit from wide geographic presence

Leading brands are mainly local

Growth Prospects

Emerging markets will continue to drive beer volume growth

Lager remains the key category

Corporate Responses and Opportunities

Key corporate strategies

Case study: A-B InBev’s expansion in China

A-B InBev built a strong foothold in China

Strong focus on premium lager

Other international brewers need to expand further

Equity stakes in local brewers

Case study: Kirin Holdings transforms its footprint by entering Brazil

Kirin transforms its geographic footprint

Brazil offers strong growth potential, but there are challenges

Case study: Africa becomes the key growth market for Diageo

Diageo’s increasing focus on Middle East and Africa

Strong growth potential, but growing competition

Middle East and Africa still a fragile region

Case study: Looking for growth opportunities in developed markets

Growing interest in craft beers offers opportunities in the US

SABMiller gains share with its premium focus in the UK

Cider/ perry offers growth potential in mature markets

Potential acquisitions in the fragmented category

Conclusions

Balanced geographic portfolio is key for future growth

Why buy this report?

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Megatrends

Strategy Briefing

Global Prospects for Beer Companies

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives

Key findings

Market Overview

Global beer consumption continues to grow in 2011

Emerging markets fuel beer volume growth

Changing consumer preference in mature markets

Growing premiumisation in emerging markets

Competitive Landscape

Highly consolidated industry

Multinational companies lead the market

Leading players benefit from wide geographic presence

Leading brands are mainly local

Growth Prospects

Emerging markets will continue to drive beer volume growth

Lager remains the key category

Corporate Responses and Opportunities

Key corporate strategies

Case study: A-B InBev’s expansion in China

A-B InBev built a strong foothold in China

Strong focus on premium lager

Other international brewers need to expand further

Equity stakes in local brewers

Case study: Kirin Holdings transforms its footprint by entering Brazil

Kirin transforms its geographic footprint

Brazil offers strong growth potential, but there are challenges

Case study: Africa becomes the key growth market for Diageo

Diageo’s increasing focus on Middle East and Africa

Strong growth potential, but growing competition

Middle East and Africa still a fragile region

Case study: Looking for growth opportunities in developed markets

Growing interest in craft beers offers opportunities in the US

SABMiller gains share with its premium focus in the UK

Cider/ perry offers growth potential in mature markets

Potential acquisitions in the fragmented category

Conclusions

Balanced geographic portfolio is key for future growth

Why buy this report?

Want to find out more about this report?

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