The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreFeb 2018
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Conventional snacks will lead packaging unit volume growth in foods over 2017-2021. The rise in snacking is increasingly coupled with health concerns around confectionery, biscuits, savoury snacks and ice cream, and a desire for a better consumption experience. Shifting to smaller pack sizes will be key to greater calorie control in developed markets. Portable, easy to use pouches and rigid plastic solutions will fare well, with smaller product portions that are easy to graze on or share.
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With 39% of food packaging unit volumes globally, snacks is on track to generate the highest unit volume increase over 2017-2021. Global growth will largely be fuelled by the smallest pack size brackets – 0-50g and 50- 100g – with these allowing products to be easily afforded across large areas of Asia Pacific, the Middle East and Africa, and Latin America.
Through introducing smaller pack formats, manufacturers of confectionery, biscuits, savoury snacks and ice cream can boost value sales and withstand greater economic pressure. Snacks can also thereby adapt to new consumer preoccupations regarding health and consumption patterns.
Brand owners will continue adjusting pack sizes disproportionally to the retail unit price, as a way of keeping control over operational costs amid toughening competition and/or poor economic conditions. This has, however, become a riskier route, as consumers are more and more aware of the practice and are presented with a wider choice of products to snack on.
Anti-sugar policies and consumer sentiment are causing many manufacturers of conventional snacks to reposition their offerings to better answer health concerns. Smaller treats in different pack sizes can convey greater calorie control, or a premium image fitting with an organic positioning.
Pack sizing, but also the choice of a rigid plastic container or pouch, can help inject added value for the end consumer in the form of greater suitability for consumption on the move and for sharing in a social context.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.