The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn more53 pages, Apr 2013
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Sports and energy drinks is one of the fastest growing soft drink categories, supported by their lifestyle marketing and functional properties. However, the reasons consumers choose these beverages differ in each market, requiring manufacturers to position their brands specifically in line with the usage of their target customers.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Sports and energy drinks continues to be one of the fastest growing soft drink categories in volume and value, as consumers around the world are demanding functionality from their beverages.
The large disparity between sports and energy drinks in terms of volume and value (sports drinks dominate in volume terms, while energy drinks lead in value) is attributable to the high-volume hydration function of sports drinks and high-value energy formulations of energy drinks.
While sports drinks were born from exercise and sporting cultures, the hydration functionality of the beverages has made them ideal for hot and humid climates.
Energy drinks use on-trade sales to gain popularity amongst younger consumers, but growth in the US has been predicated on expanding the consumer base and drinking occasions.
Growing economies and youthful consumers in Latin America, particularly Brazil, present the largest opportunity for sports and energy drinks moving forward.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.