Global sugar confectionery shows stagnation compared to other sweet snacks. Consumers are concerned about sugar intake, favouring sales of low-sugar sugar confectionery. On the other hand, sugar confectionery remains an indulgence and consumers expect its taste to be sweet, which makes flavour a key attribute. Players are focusing more on new sugar confectionery products with innovative flavours, formats and healthy functions in order to find growth opportunities.
Global sugar confectionery is forecast a slower growth rate over the forecast period than other sweet snacking categories. A rising number of consumers are concerned about sugar intake and are pursuing healthier eating habits. Growth is also hampered by alternative products, such as naturally sweet fruit snacks.
Within sugar confectionery, boiled sweets, liquorice and other sugar confectionery have seen their share of total sales decline because consumers consider them to be old fashioned; however, lollipops and pastilles, gums, jellies and chews have seen a stronger performance, as a result of innovation in flavours and formats.
Countries in Western Europe, Latin America and the Middle East and Africa have implemented regulations to reduce sugar intake through labelling, taxation and restrictions on distribution. In some markets, selling snacks or drinks which are high in sugar within or near schools is banned, which will affect sugar confectionery sales, but could boost low-sugar sugar confectionery.
Functionality and the addition of healthy ingredients is a key focus for manufacturers of sugar confectionery, providing growth opportunities in the future. Not only vitamins and minerals, but also beauty, brain health and products aimed at senior consumers will be key areas in new product development.
Many consumers still cannot give up the sweet taste when consuming sugar confectionery because it is an indulgence that helps to make them happy. Manufacturers will continue to offer indulgence through the launch of innovative products in terms of flavour and formats.
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