Global Tobacco Findings 2012: Tobacco in a New Era

October 2012

Growing smoking populations in China and other large population developing markets, plus the pricing strength of international brands, have kept the global tobacco market robust in spite of falling cigarette volumes in many developed markets, exacerbated by the effects on consumers of the financial shocks of recent years. Innovation in cigarettes and RYO has kept the market buoyant as it heads into a new era of novel nicotine delivery devices.

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What this report includes

  • Top-level strategic analysis of how major consumer trends will influence global markets
  • Consumer insight
  • Impact across all relevant consumer markets
  • Unique graphics and case studies
  • Key market snapshots
  • Accompanying presentation to synthesise main findings

Why buy this report

  • Identify factors driving change now and in the future
  • Understand motivation
  • Forward-looking outlook
  • Briefings and presentation should provoke lively discussion at senior level
  • Take a step back from micro trends
  • Get up to date estimates and comment


Headlines for 2012
The tobacco market in 2011
Tobacco products market outlook
All about price: Regional cigarette market analysis 2006-2011
Illicit penetration: Regional comparisons 2011

Cigarette Market

Sector growth comparisons 2010-2011: Cigarettes rule
Tar in cigarettes: Mixed picture
Where the growth came from in 2011
China: No sign of cigarette market slowing down
US: The quest for cigarette alternatives
Indonesia: A cigarette market of high growth and weak control
Russia: Big company battleground
India: Sleeping cigarette giant begins to awake
Brazil: Battle between tobacco control and illicit trade
Germany: Showing resilience and resistance
Spain: The sick tobacco market of Europe

Illicit Trade

Regional trends in illicit trade
Illicit trade: The drivers and the future

Smoking Population

The smoking prevalence/smoking population conundrum
Smoking population analysis
Smoking prevalence analysis
Smoking population outlook

L egislation

Legislation restrictions on the tobacco industry


Plain packaging law passed: Industry to fight threat

Pricing Trends

Cigarettes: Global price analysis
Cigarettes: Pricing outlook

Brands and NPD

Brands: How they performed 2011
Innovation strategies in cigarettes
PMI: Shifting Marlboro sub-brands between price bands
JTI: Winning Winston (mid-price)
BAT: Premiumised Pall Mall (economy)
Imperial: Lambert & Butler (economy)


Cigars: Niche market widens to include China
Cigars: China and US drive future growth
Smoking tobacco: A European market dominated by RYO
The RYO price advantage: Does it exist?
RYO versus pipe in two key markets
The total tobacco concept: The companies get interested
Smokeless tobacco: Growth market for moist snuff
Smokeless outlook: Snus potential

Corporate Strategies

The four leading multinationals: Performance 2011
The future: What the companies say 2012
Corporate game changers in 2011/12: Lorillard acquires Blu
Corporate game changers: OTP acquisition for JT
Future: Expansion possibilities via acquisitions
Non-combustibles/reduced harm
Nicotine delivery devices: Latest
Electronic cigarettes: Booming growth


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