The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreAug 2018
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With ever-tightening regulation, the emergence of credible alternatives and growing reputational challenges for its supply chain and sustainability, it is clear that the cigarette industry is living through its own version of the (apocryphal) Chinese curse. However - as Euromonitor’s updated 2018 Passport Tobacco database makes clear - among all the disruption there is continuity as companies seek to evolve to a longer-term future.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
China's return to growth and stability in some other key regions saw the global cigarettes industry post its best performance since 2014 with volume decline of 1.5%. Excluding China, market volume declined by 3.1% as the only region to see growth (Middle East and Africa) was offset by accelerated declines in Eastern Europe.
Average pack price growth moderated significantly in 2017 with the global average up by around 1% to reach USD2.60 (USD3.22 excluding China). All told, this represents the weakest year-on-year price growth for the cigarettes category since the height of the global financial crisis in 2008. Tax increases contributed to Australasia's 10.6% and Eastern Europe's 8.7% pack price increments.
Cigarettes value performance was a mixed bag in 2017 as the return of China to positive territory drove 2.8% growth; excluding China, the global industry expanded by a more modest 2.1%. Australasia, Eastern Europe and the Middle East and Africa also saw strong growth but increased price sensitivity and availability of competitive options were responsible for declines in Western Europe and North America.
The total volume of illicit cigarettes consumed in 2017 increased by 1.4% as continuing reductions in China and Turkey were offset by increased demand in Latin America and the Middle East and Africa. Excluding China, illicit volumes grew over 4% in 2017, with one market, Brazil, accounting for a quarter of the additional sticks.
The second straight year of triple-digit value growth for non cig-a-like closed systems is emblematic not only of a shift within vapour products (as preference moves away from open systems) but also in a broader sense of the challenges facing cigarettes from emerging product categories which are not simply acceptable substitutes but may appeal to adult consumers in ways cigarettes do not.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.