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Strategy Briefing

Global Tobacco: Key Findings Part 1 Cigarettes – The Ongoing Quest for Value

49 pages, Jul 2015

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Despite a range of challenges, declines in key markets and an apparent approaching storm of high excise rates, strict regulation and viable alternatives, 2014 was a steady year for the global cigarettes market; a better one, indeed than the previous year. However, as global prevalence continues to fall and regulation targets cash-generating innovation, focus is on the strategies manufacturers are employing in the struggle to grow value and on what form the next generation of products will take.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Cigarettes volume declines

On the back of a marginally better volume performance than in 2013, 5.7 trillion cigarettes were consumed in 2014, Excluding China, volumes declined by 2.5% as strong growth in major markets such as Indonesia and Turkey was balanced by difficulties in Russia and Vietnam.

Cigarettes value grows

Strong pack price growth contributed to healthy cigarette value growth in 2014, at its highest rate since 2011. Indeed, excluding China, like-for-like value growth was over 4.8%, double the equivalent rate in 2013 and significantly higher than in 2012. Eastern Europe saw value swell by 13%.

Average pack price increases

2014 saw the third consecutive year of average pack price growth with the global average reaching US$2.63. All regions saw growth, led by Latin America and Eastern Europe but sluggishness in Western Europe persisted, seeing growth of 2.9% held back by high levels of taxation and regulation.

Lack of clarity on impact of e-cigarette use

While it is clear that vapour products, in particular e-cigarette tank systems, are growing in popularity rapidly there is distinctly less clarity about the full impact of the category on traditional cigarettes. E-cigarette users still comprise a minority of smokers in most markets and fewer still could be regarded as daily consistent users.

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Introduction

Scope

Key Findings

The tobacco market in 2014

Key drivers of global cigarettes

Headlines for 2014

Category growth comparisons over 2009-2014: Pipe the big mover

Tobacco products market outlook over 2014-2019

Vaping may be having a substantial impact on cigarette volumes

Geographic focus

All about price: Regional cigarette market analysis over 2009-2014

Where cigarettes growth came from in 2014

China continues to lead the way but some clouds emerge

US: Short to medium term looking more stable for cigarettes

Russia: Major disruption as excise taxes and tobacco control bite

Indonesia: Powering ahead as world’s second largest market

Norway: A collapsing cigarettes market

Smoking Population

Where the smokers are: Population analysis by region

Greatest prevalence declines seen in Eastern Europe

A tale of two prevalences : France and Hungary

Illicit Trade

Illicit penetration: Regional comparisons 2014

Regional trends in illicit trade: Historic

Regional trends in illicit trade: Forecast

Poland case study: Stemming the tide

Push to strengthen fight against illicit through the Protocol

Legislation and Price

Legislative restrictions on the global tobacco industry

UK imposes plain packaging as threat to industry heightens

Thailand case study: What impact does legislation have?

Cigarettes: Global price analysis

Cigarettes: Pricing outlook

Price band forecast displays the impact of price and regulation

Companies and Brands

Top 10 cigarettes companies: How they performed in 2014

Latest mergers and acquisitions activity

Migrations emerging as a key feature of brand strategy

Tobacco manufacturers step up presence in vapour products

Brands: How they performed in 2014

Innovation and brand activity

LD holds steady to move forward

Marlboro 2.0 seeing results

Rothmans continues its upward trajectory

Measures

Virginia takes firm lead in blends with problems ahead for menthol

Flavour capsules making gains but potential may have peaked

A tar revolution and steady growth for slimmer formats

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Megatrends

Strategy Briefing

Global Tobacco: Key Findings Part 1 Cigarettes – The Ongoing Quest for Value

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Cigarettes volume declines

Cigarettes value grows

Average pack price increases

Lack of clarity on impact of e-cigarette use

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key Findings

The tobacco market in 2014

Key drivers of global cigarettes

Headlines for 2014

Category growth comparisons over 2009-2014: Pipe the big mover

Tobacco products market outlook over 2014-2019

Vaping may be having a substantial impact on cigarette volumes

Geographic focus

All about price: Regional cigarette market analysis over 2009-2014

Where cigarettes growth came from in 2014

China continues to lead the way but some clouds emerge

US: Short to medium term looking more stable for cigarettes

Russia: Major disruption as excise taxes and tobacco control bite

Indonesia: Powering ahead as world’s second largest market

Norway: A collapsing cigarettes market

Smoking Population

Where the smokers are: Population analysis by region

Greatest prevalence declines seen in Eastern Europe

A tale of two prevalences : France and Hungary

Illicit Trade

Illicit penetration: Regional comparisons 2014

Regional trends in illicit trade: Historic

Regional trends in illicit trade: Forecast

Poland case study: Stemming the tide

Push to strengthen fight against illicit through the Protocol

Legislation and Price

Legislative restrictions on the global tobacco industry

UK imposes plain packaging as threat to industry heightens

Thailand case study: What impact does legislation have?

Cigarettes: Global price analysis

Cigarettes: Pricing outlook

Price band forecast displays the impact of price and regulation

Companies and Brands

Top 10 cigarettes companies: How they performed in 2014

Latest mergers and acquisitions activity

Migrations emerging as a key feature of brand strategy

Tobacco manufacturers step up presence in vapour products

Brands: How they performed in 2014

Innovation and brand activity

LD holds steady to move forward

Marlboro 2.0 seeing results

Rothmans continues its upward trajectory

Measures

Virginia takes firm lead in blends with problems ahead for menthol

Flavour capsules making gains but potential may have peaked

A tar revolution and steady growth for slimmer formats

Why buy this report?

Want to find out more about this report?

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