The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJul 2014
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As one of the world’s most valuable fast moving consumer goods industries, totalling US$800 billion globally, the tobacco industry is at a crossroads with seven of its top 10 global markets posting volume declines. In many, particularly developed, markets smokers are consuming increasing lower value products. The challenge for the industry is to manage volume decline, continue to generate meaningful value growth and develop the next generation of nicotine or tobacco product.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Globally, 5.7 trillion cigarettes were consumed in 2013, representing an unprecedented decline of 1.4% on 2012 with slower growth in China (which added only 40 billion sticks) proving insufficient to compensate for ongoing decline in the rest of the world. Excluding China, volumes declined by 3.7%.
The global average pack price bounced back slightly in 2013, with a 4.7% increase, larger than in 2012. This was thanks to a marginal recovery in pricing in Western Europe. Australia saw a slight reduction in average price on the back of plain packaging, while MEA is now the lowest priced region.
World cigarette value sales growth accelerated slightly in 2013, up from 2.7% in 2012, although duty paid value growth was outpaced by illicit trade volume growth. Eastern Europe and Asia Pacific (primarily through China) drove growth, with all other regions seeing subdued but positive growth.
Illicit trade grew by 4.7% in 2013 (up from 1.3% in 2012) to reach 570 billion sticks. This represents a penetration rate of 9.5%. However, this conceals a stark global divide. Illicit trade continues to decline in China and, excluding China, world illicit trade grew by 8.7%, with a share of 12.3%, fuelled by continuing significant increases in Europe, Russia and the Philippines.
World RYO volumes grew by 1.8% in 2012, down from 3.5% in 2012, registering growth in all but two regions. Eastern Europe once again led growth with 11% volume and 19% value growth. Pipe tobacco again grew strongly, by 4% for the second year in a row, driven by the MEA.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.