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Strategy Briefing

Global Trends in Sleep Aids and Stress Management

Jul 2017

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Sleep aids is one of the fastest growing categories in consumer health, posting a CAGR of 4.4% between 2011 and 2016 to reach USD2.2 billion globally in 2016. Sales in OTC sleep aids are influenced by rising stress levels among consumers who point to demands from work and family as well as increased use of mobile devices as primary drivers of their sleeplessness. Sleep aids are often positioned as stress relievers as well, as consumers look to address both conditions simultaneously.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Sleep aids is one of the fastest growing categories in OTC consumer health

Sleep aids are growing rapidly in popularity across the globe, posting a CAGR of 4.4% between 2011 and 2016 to reach retail value sales of USD2.2 billion in 2016. Driven by an increasingly stressed and sleepless consumer base, particularly in the developed world, sleep aids are expected to continue to grow over the forecast period to 2021, with a projected CAGR 3.3% to reach retail value sales of USD2.5 billion.

The two biggest markets for sleep aids, Western Europe and North America, represent very different consumer profiles

The two largest global markets for sleep aids are Western Europe and North America, with retail value sales of USD804 million and USD785 million, respectively, in 2016. Though sales continue to be strong in both regions, consumers in Western Europe are increasingly drawn to natural sleep aids that do not include chemical components while consumers in North America much prefer to purchase sleep aids containing pharmaceutical components.

Natural products are growing in popularity in most regions

Herbal/traditional (H/T) sleep aids are growing quickly on the global scale with a historic CAGR of 2.8% resulting in retail value sales of USD1.1 billion in 2016. While most regions are seeing a trend towards H/T sleep aids as consumers grow wary of chemicals, consumers in some regions (North America and the Middle East and Africa) continue to prefer chemically-based sleep aids to H/T sleep aids.

The overlapping markets for stress and sleep management mean that the most successful products are positioned for both conditions

Stress and sleep management are essentially one in the same when looking at consumer response: lack of sleep leads to increased stress which in turns results in an increase in reported sleeplessness. As an increasingly stressed consumer base turns to OTC sleep aids for relief, products that are positioned to address both conditions will continue to grow in popularity.

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Introduction

Scope

Key findings

Sleep aids is one of the fastest growing categories in OTC

Stress and sleep management: A negative cycle

Stress levels are increasing across the world

Demographic factors also contribute to sales in sleep aids

Stress impacts other areas of consumer health as well

Global Overview

Sleep aids on the global landscape

Global sales of OTC sleep aids

Consumers act differently despite common sleeping patterns

Sales of sleep aids per capita in select markets

ZzzQuil (P&G) dominates global market through US sales

Herbal/traditional (H/T) components in sleep aids

Chemical sleep aids compared to H/T by ingredient

Performance review of the top brands

Key Market Trends

Growing concern around sleep aids’ side effects and dependence

Competition from Rx alternatives

Chemists and drugstores drive sales, except in Latin America

The overlapping world of stress management and sleep aids

Innovations in sleep and stress management

Sleep products entering the marketplace

Extreme innovations in sleep improvement

The US leads the developed world in sales

Per capita data in developing markets points to Eastern Europe

Regional Analysis

China leads sales in Asia Pacific

Product spotlight: An Shen Bu Nao (Jilin Aodong )

Trend spotlight: “ Sleeponomics ” in South Korea

Sales of sleep aids soaring in North America

Brand spotlight: ZzzQuil (P&G)

Stress levels in the US rise for the first time in a decade

Germany ceding the sleep aids market in Western Europe

Trend spotlight: Mobile devices and sleeplessness

Country spotlight: Germany

Sales in Brazil lead the market in Latin America

Passionflower blooms in Brazil

Mexican market driven by difficulties with Dalay ( Genomma Lab)

Eastern Europe: Sales surge in Poland and fall in Russia

Product spotlight: NeoPersen (GSK)

Newcomers dominate in the Russian market

Rapid growth across MEA led by Saudi Arabia

Consumers in MEA do not shy away from chemicals

Country spotlight: Saudi Arabia

Slow growth in Australasia supported by H/T products

New Zealand sees proliferation of new H/T products

Ingredient spotlight: Melatonin

Looking Ahead

Forecast CAGRs by region

Markets to watch: Saudi Arabia, Italy and the US

Developed versus developing and share of market space

Categories and trends predicted to lead growth

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Megatrends

Strategy Briefing

Global Trends in Sleep Aids and Stress Management

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Sleep aids is one of the fastest growing categories in OTC consumer health

The two biggest markets for sleep aids, Western Europe and North America, represent very different consumer profiles

Natural products are growing in popularity in most regions

The overlapping markets for stress and sleep management mean that the most successful products are positioned for both conditions

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Sleep aids is one of the fastest growing categories in OTC

Stress and sleep management: A negative cycle

Stress levels are increasing across the world

Demographic factors also contribute to sales in sleep aids

Stress impacts other areas of consumer health as well

Global Overview

Sleep aids on the global landscape

Global sales of OTC sleep aids

Consumers act differently despite common sleeping patterns

Sales of sleep aids per capita in select markets

ZzzQuil (P&G) dominates global market through US sales

Herbal/traditional (H/T) components in sleep aids

Chemical sleep aids compared to H/T by ingredient

Performance review of the top brands

Key Market Trends

Growing concern around sleep aids’ side effects and dependence

Competition from Rx alternatives

Chemists and drugstores drive sales, except in Latin America

The overlapping world of stress management and sleep aids

Innovations in sleep and stress management

Sleep products entering the marketplace

Extreme innovations in sleep improvement

The US leads the developed world in sales

Per capita data in developing markets points to Eastern Europe

Regional Analysis

China leads sales in Asia Pacific

Product spotlight: An Shen Bu Nao (Jilin Aodong )

Trend spotlight: “ Sleeponomics ” in South Korea

Sales of sleep aids soaring in North America

Brand spotlight: ZzzQuil (P&G)

Stress levels in the US rise for the first time in a decade

Germany ceding the sleep aids market in Western Europe

Trend spotlight: Mobile devices and sleeplessness

Country spotlight: Germany

Sales in Brazil lead the market in Latin America

Passionflower blooms in Brazil

Mexican market driven by difficulties with Dalay ( Genomma Lab)

Eastern Europe: Sales surge in Poland and fall in Russia

Product spotlight: NeoPersen (GSK)

Newcomers dominate in the Russian market

Rapid growth across MEA led by Saudi Arabia

Consumers in MEA do not shy away from chemicals

Country spotlight: Saudi Arabia

Slow growth in Australasia supported by H/T products

New Zealand sees proliferation of new H/T products

Ingredient spotlight: Melatonin

Looking Ahead

Forecast CAGRs by region

Markets to watch: Saudi Arabia, Italy and the US

Developed versus developing and share of market space

Categories and trends predicted to lead growth

Why buy this report?

Want to find out more about this report?

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