Global Wipes a Two-speed Market

Introduction

Scope

Objectives

Key findings

Global Market in Context

Wipes market size and growth

Wipes size comparison

Youthful wipes

What are wipes?

Retail sales are key

Household and personal care

Competitive environment

Wipes vs peer categories

Like-for-like comparisons

Wipes sales by developed vs developing markets

Household Care Wipes in Focus

Personal wipes vs home care wipes

Home care wipes by developed vs developing markets

Household care wipes by developed region

North America household care wipes

Canada a high value market

Canadian market structure

US market structure

US home care wipes sales by company

North American new product development

Western European market by category

Western European spending by country

Floor cleaning systems fail in Western Europe

Lack of competition in wipes undermining expansion

Household care wipes in Japan

Home care wipes sales in Japan led by domestic players

Japan-specific products

Australasia takes Japanese lead

New product development in Australasia

Future Wipes

Wipes forecasts

Personal care vs home care: Wipes forecasts

Household care wipes forecast, developed vs developing markets

Developing markets forecast

GDP escalator

Eastern promise for household care wipes?

Developed markets forecast

Report Definitions

Definitions

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