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Strategy Briefing

Global Wipes a Two-speed Market

44 pages, Aug 2011

US$2,000

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Although something of a recent arrival as a mainstream fmcg product, wipes continue to see new product developments in key markets drive sales, but success in North America has not been easily replicated in other markets. There has also been difficulty in wipes breaking the confines of the developed markets with household care wipes in particular most affected by this overreliance on geographies that are experiencing difficult economic times.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

Delivery format

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Downloadable from MyPages

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Introduction

Scope

Objectives

Key findings

Global Market in Context

Wipes market size and growth

Wipes size comparison

Youthful wipes

What are wipes?

Retail sales are key

Household and personal care

Competitive environment

Wipes vs peer categories

Like-for-like comparisons

Wipes sales by developed vs developing markets

Household Care Wipes in Focus

Personal wipes vs home care wipes

Home care wipes by developed vs developing markets

Household care wipes by developed region

North America household care wipes

Canada a high value market

Canadian market structure

US market structure

US home care wipes sales by company

North American new product development

Western European market by category

Western European spending by country

Floor cleaning systems fail in Western Europe

Lack of competition in wipes undermining expansion

Household care wipes in Japan

Home care wipes sales in Japan led by domestic players

Japan-specific products

Australasia takes Japanese lead

New product development in Australasia

Future Wipes

Wipes forecasts

Personal care vs home care: Wipes forecasts

Household care wipes forecast, developed vs developing markets

Developing markets forecast

GDP escalator

Eastern promise for household care wipes?

Developed markets forecast

Report Definitions

Definitions

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Megatrends

Strategy Briefing

Global Wipes a Two-speed Market

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives

Key findings

Global Market in Context

Wipes market size and growth

Wipes size comparison

Youthful wipes

What are wipes?

Retail sales are key

Household and personal care

Competitive environment

Wipes vs peer categories

Like-for-like comparisons

Wipes sales by developed vs developing markets

Household Care Wipes in Focus

Personal wipes vs home care wipes

Home care wipes by developed vs developing markets

Household care wipes by developed region

North America household care wipes

Canada a high value market

Canadian market structure

US market structure

US home care wipes sales by company

North American new product development

Western European market by category

Western European spending by country

Floor cleaning systems fail in Western Europe

Lack of competition in wipes undermining expansion

Household care wipes in Japan

Home care wipes sales in Japan led by domestic players

Japan-specific products

Australasia takes Japanese lead

New product development in Australasia

Future Wipes

Wipes forecasts

Personal care vs home care: Wipes forecasts

Household care wipes forecast, developed vs developing markets

Developing markets forecast

GDP escalator

Eastern promise for household care wipes?

Developed markets forecast

Report Definitions

Definitions

Why buy this report?

Want to find out more about this report?

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