Strategy Briefing

Global Women’s Body Confidence and Self-Image, and the Market Impact

47 pages, Mar 2017

US$1,325

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About This Report

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Concern with aesthetics is nothing new, but the fixation with self-image has reached unprecedented levels, thanks to the global rise of the “selfie culture” and constant exposure to idealised (and often unrealistic) images of female beauty via the media. This can lead to issues of body confidence and low self-esteem in some women, on the positive side it is providing growth opportunities for marketers in areas ranging from beauty, health and fashion products to digital apps and slimming aids.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Fixation with beauty

Women and girls are increasingly pressured into looking perfect, as well as older or younger than their real years, due to clever marketing and media bombardment with images of flawless celebrities and models. Feelings of inadequacy and online body shaming are causing confidence issues in many young girls.

Social media and the rise of the selfie

The meteoric rise of social media and dating apps has given rise to a “selfie culture” that is encouraging women and girls to be hypercritical of their looks, and is creating a need to be selfie-ready at all times.

Women are more empowered

With more women following careers, and female purchasing power at an all-time high, women are investing more in their self-image in terms of fashion, beauty products and cosmetic procedures, in order to feel more confident in themselves, or help further their careers.

The growing influence of the online guru

Beauty and fashion vloggers and reality TV stars offering “authentic” tips and tutorials are attracting ever bigger social media followings and are exerting increasing influence over digital-savvy Millennials, thus changing the face of beauty advertising.

Challenging beauty norms

Via numerous social media campaigns, consumers and celebrities are challenging traditional beauty standards, and are pushing the media and companies to portray more women of diverse physical appearance, age, race, shape and size.

Impact on consumer markets

Increased interest in appearance is driving a range of market sectors, from fashion, make-up and skin and hair care products to cosmetic procedures, fitness products and weight management.

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Introduction

Scope

Key findings

What is driving the obsession with self-image?

The age blurring effect

Female empowerment

Body Confidence Issues

The global image crisis

Cultural attitudes towards beauty standards

Eating disorders on the rise

…Yet women are becoming more overweight

The dangers of body-shaming

The role of the media

Challenging beauty norms

The celebrity backlash

Dove’s “Campaign for Real Beauty”

The Selfie Culture

The rise of social media

Motives for posting selfies

The pros and cons of the selfie movement

Cultivating a personal brand

Young Chinese seek self-expression

Beautifying apps: A Western perspective?

The New Influencers

The growing power of the YouTube guru

Vloggers benefit from their authenticity

Leading online influencers in February 2017

Consumer Habits and Market Impact

Beauty regimes and opportunities

What do women look for in clothing and footwear?

Key trends in apparel

Make-up use

Key trends in colour cosmetics

Key trends in skin and hair care

The Botox movement

Cosmetic procedures appealing to ever younger consumers

The quest for weight loss

Key trends in weight management

Outlook and Recommendations

Social media will continue to drive change in attitudes to self-image

Consumers and influencers will become more empowered

Winning strategies

Methodology and Sources

Euromonitor International d ata sources for charts

…. Cont /Data sources for charts

Methodologies

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Megatrends

Strategy Briefing

Global Women’s Body Confidence and Self-Image, and the Market Impact

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Fixation with beauty

Social media and the rise of the selfie

Women are more empowered

The growing influence of the online guru

Challenging beauty norms

Impact on consumer markets

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

What is driving the obsession with self-image?

The age blurring effect

Female empowerment

Body Confidence Issues

The global image crisis

Cultural attitudes towards beauty standards

Eating disorders on the rise

…Yet women are becoming more overweight

The dangers of body-shaming

The role of the media

Challenging beauty norms

The celebrity backlash

Dove’s “Campaign for Real Beauty”

The Selfie Culture

The rise of social media

Motives for posting selfies

The pros and cons of the selfie movement

Cultivating a personal brand

Young Chinese seek self-expression

Beautifying apps: A Western perspective?

The New Influencers

The growing power of the YouTube guru

Vloggers benefit from their authenticity

Leading online influencers in February 2017

Consumer Habits and Market Impact

Beauty regimes and opportunities

What do women look for in clothing and footwear?

Key trends in apparel

Make-up use

Key trends in colour cosmetics

Key trends in skin and hair care

The Botox movement

Cosmetic procedures appealing to ever younger consumers

The quest for weight loss

Key trends in weight management

Outlook and Recommendations

Social media will continue to drive change in attitudes to self-image

Consumers and influencers will become more empowered

Winning strategies

Methodology and Sources

Euromonitor International d ata sources for charts

…. Cont /Data sources for charts

Methodologies

Why buy this report?

Want to find out more about this report?

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