Godrej Group has emerged as a key home care player within the rapidly expanding Indian market seeing its global position improving from 39th in 2010 to 24th by 2015. This profile analyses the company’s strategy to expand internationally into other emerging economies in Asia and Africa, as well as generate further value through category diversification and product innovation tailored towards local preferences, to target a growing middle class both in urban and rural areas.
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Euromonitor International's report on Godrej Group delivers a detailed strategic analysis of the company's business, examining its performance in the Home Insecticides market and the global economy.
Company and market share data provide a detailed look at the financial position of Godrej Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Godrej Group.
Euromonitor International's company profile reports are written by our Home Insecticides research team, a dedicated group of analysts that knows the industry inside and out.
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