Godrej Group in Home Care

Company Profile

About This Report

Sep 2016

Godrej Group has emerged as a key home care player within the rapidly expanding Indian market seeing its global position improving from 39th in 2010 to 24th by 2015. This profile analyses the company’s strategy to expand internationally into other emerging economies in Asia and Africa, as well as generate further value through category diversification and product innovation tailored towards local preferences, to target a growing middle class both in urban and rural areas.

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Godrej Group in Home Care

Euromonitor International's report on Godrej Group delivers a detailed strategic analysis of the company's business, examining its performance in the Home Insecticides market and the global economy.

Company and market share data provide a detailed look at the financial position of Godrej Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Godrej Group.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Godrej Group provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Home Insecticides research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Key company facts
Godrej’s 3x3 strategy drives expansion
SWOT: Godrej Group
Strategic objectives and challenges

Competitive Positioning

Emerging market pressure dampens growth
Fastest growing but a long way to go
Global reach of leaders results in stasis
Godrej increases overlap with local and international players

Market Assessment

Indonesia’s prominence for Godrej
Potential of home care in markets with Godrej’s presence
Demand grow for home care products in Asia Pacific

Geographic and Category Opportunities

Miles ahead in key growth category of home insecticides
Dengue and malaria outbreaks fuel demand
Product development drives growth in home insecticides
The rise of the rural middle class: Distribution is key
Godrej Aadhar and Agrovet : Additional rural inroads
The urban consumer: Premiumisation and e-commerce
Air care gains prominence for Godrej
Indonesia: Car air fresheners take precedence
Sub-Saharan Africa: A home care opportunity to excel

Brand Strategy

Launching brands through acquisition and product innovation
Good Knight: The star performer in home insecticides for Godrej
TracktheBite app: Godrej’s “Hit”


Broad capacity and extensive distribution


Strengthen domestic market and consider internationalisation

Appendix: Competitor Analytics

Competitor Analytics tool
Market Overlap
Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models