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Strategy Briefing

Gotta Have Soul: The Connected Home, AI and Smart Systems Get an Injection of “Humanity” - Part IV

94 pages, Jun 2017

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

This report maps out in Part IV the appliance brand strategies that have formed around implementing the Connected smart home, with all the benefits and pitfalls implied. The consumer systems introduced in Part II of this report are explored going into future forecasts of penetration of smart devices and consumer propositions, with futurism around the trends and where the evidence points to this journey taking consumer systems. There follows a conclusion on overall direction for all four parts.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

ABOUT THIS REPORT

The following is the fourth in a series of four briefings which tackle the subject of the connected smart home. Euromonitor International has already published a number of briefings on this subject, and this latest series is an illustration of how quickly this trend is moving, as well as how integral the trend will be to future value generation across a very wide range of industries. Fans of disruption should see this as a “king disruptor” for the next decade.

Part IV

It focuses on appliance brand strategy, consumer implications for healthy eating and fabric care home systems, and future trends.

Smart Homes, Fast-moving trend

Such is the pace of change, the intention is publish twice yearly updates on the latest development to help keep our analysis fresh and up to date. The first of these documents – CES 2017 Review – is published simultaneously with part one, with the intention that others will follow later in the year.

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Introduction

Scope

This Series of Briefings

About these briefings

Recent reports on smart connected home

A snapshot of the connected s mart home topics: Part I

A snapshot of the connected smart home topics: Part II

A snapshot of the connected smart home topics: Part III

Smart Appliance Strategy Gaps

S mart opens up strategy gaps between brands

Challenging the status quo

T wo ends of the implementation spectrum create similar risks

First mover danger

AEG/Electrolux stands out by what they don’t say

Some brands appear less clear on their place

What the papers say

However…seven months later in the Miele booth at IFA Berlin…

D igital literally ‘upsetting the apple cart’ in refrigeration

Laundry example of adding cost in order to reduce achieved price

What consumers can be worrying about on “smart” devices

An example of easy gains possible from connected devices

A different kind of “retail power”

If it was easy, everyone would be doing it already…

Consumer Impact Around the Home

Regional examples: The opportunity of connected s mart home

Regional examples: The opportunity of connected smart home

Focus on US: Lifestyle affecting s mart h ome appeal

Focus on UK: Lifestyle affecting s mart h ome appeal

Focus on China: Lifestyle elements affecting smart home appeal

Focus on Brazil: Lifestyle elements affecting smart home appeal

Focus on India: Lifestyle elements affecting smart home appeal

A focus on two of the “consumer s ystems” around the home

Consumer Impact Around the Home: The Healthy Eating System

How the connected smart home will impact

Generalisations are dangerous: Homes come in many flavours

Viewed at the level of one week of food shopping: Western Europe

Viewed at the level of one week of food shopping: The Americas

Viewed at the level of one week of food shopping: Asia Pacific

Progress towards healthy eating smart home propositions

A ppliance hardware needs to catch up to existing software benefits

Connected refrigeration: Projected to the point of saturation

Connected dishwashers: Projected to the point of saturation

Propositions pull from all participants of the healthy e ating s ystem

Widely seen smart h ome trends previously explored in 2016

The healthy eating system: Refrigeration appliances

The healthy eating system: Cooking appliances

The healthy eating system: Dishwasher appliances & detergents

The healthy eating system: Shopping and out of home services

Consumer Impact Around the Home: The Fabric Care System

How the connected smart home will impact:

Propositions pull from all participants of the fabric c are s ystem

Connected laundry appliances: Projected to the point of saturation

Smart connected laundry exceeds niche in-home after 2020

In this case, first-to-market can work against being “best-in-market”

Tiers of smart, today’s “basic” to tomorrow’s “mass c ustomisation”

The world comes full circle: Back to “alchemical transmutation”

SNAPSHOT: The “auto-alchemy” proposition

SNAPSHOT: What the mature proposition consists of

SNAPSHOT: CES/2017 sign-posts for this proposition

SNAPSHOT: Ingredients breaking out for “Mixing-in-the-moment”

SNAPSHOT: So what can we do with auto-alchemy if we have it?

A final note on auto-alchemy before moving to the next topic…

Consumer Impact Around the Home: The Fabric Care System – Emerging Markets Specific

Bundles breaking the mould

When mobile phones are more prolific than washing machines

There is a growth problem for laundry brands: Global saturation

The gap in strategy is becoming clearer

Device penetration versus user penetration begins to separate

This is driving low cost, affordable and subsidised machines

It has been tried before: But by the wrong party to make it work

Wind up

Conclusion

A snapshot of the connected s mart home topics: Part IV

Future Trends

It’s true: You really “Gotta have soul”

It’s true: Emotion enters the game

“Gotta have soul”: Time for a game of “find the emotion”…

“Gotta have soul”: F ashion

“Gotta have soul”: F amily dinners

“Gotta have soul”: C reating with friends

“Gotta have soul”: O n the scales

“Gotta have soul”: We are what we eat

The rising importance of China within smart home

AI in smart home: How the “AI gatekeeper” theory could work

AI in smart home: First response

AI will be a saviour for smart home…but is that all it will be?

AI in smart home: How could the “Master AI hierarchy” theory work

How many AIs are wanting an invite to dinner and a lift to work?

Big Brother: Resistance to intrusion and risks in misuse of data

The role of retail in smart home, and how Amazon hit a home run

Update to Euromonitor International’s projected pace of change (1H 2017)

The future of home “systems” that orchestrate domestic processes

Infrastructure could trump consumer sector for driving dominance

Legacy: A developed market barrier but emerging “blank canvas”

The successful smart home sales pitch needs a grand “trinity”

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Megatrends

Strategy Briefing

Gotta Have Soul: The Connected Home, AI and Smart Systems Get an Injection of “Humanity” - Part IV

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

ABOUT THIS REPORT

Part IV

Smart Homes, Fast-moving trend

Want to find out more about this report?

Table of Contents

Introduction

Scope

This Series of Briefings

About these briefings

Recent reports on smart connected home

A snapshot of the connected s mart home topics: Part I

A snapshot of the connected smart home topics: Part II

A snapshot of the connected smart home topics: Part III

Smart Appliance Strategy Gaps

S mart opens up strategy gaps between brands

Challenging the status quo

T wo ends of the implementation spectrum create similar risks

First mover danger

AEG/Electrolux stands out by what they don’t say

Some brands appear less clear on their place

What the papers say

However…seven months later in the Miele booth at IFA Berlin…

D igital literally ‘upsetting the apple cart’ in refrigeration

Laundry example of adding cost in order to reduce achieved price

What consumers can be worrying about on “smart” devices

An example of easy gains possible from connected devices

A different kind of “retail power”

If it was easy, everyone would be doing it already…

Consumer Impact Around the Home

Regional examples: The opportunity of connected s mart home

Regional examples: The opportunity of connected smart home

Focus on US: Lifestyle affecting s mart h ome appeal

Focus on UK: Lifestyle affecting s mart h ome appeal

Focus on China: Lifestyle elements affecting smart home appeal

Focus on Brazil: Lifestyle elements affecting smart home appeal

Focus on India: Lifestyle elements affecting smart home appeal

A focus on two of the “consumer s ystems” around the home

Consumer Impact Around the Home: The Healthy Eating System

How the connected smart home will impact

Generalisations are dangerous: Homes come in many flavours

Generalisations are dangerous: Homes come in many flavours

Viewed at the level of one week of food shopping: Western Europe

Viewed at the level of one week of food shopping: The Americas

Viewed at the level of one week of food shopping: Asia Pacific

Progress towards healthy eating smart home propositions

A ppliance hardware needs to catch up to existing software benefits

Connected refrigeration: Projected to the point of saturation

Connected dishwashers: Projected to the point of saturation

Propositions pull from all participants of the healthy e ating s ystem

Widely seen smart h ome trends previously explored in 2016

The healthy eating system: Refrigeration appliances

The healthy eating system: Cooking appliances

The healthy eating system: Dishwasher appliances & detergents

The healthy eating system: Shopping and out of home services

Consumer Impact Around the Home: The Fabric Care System

How the connected smart home will impact:

Propositions pull from all participants of the fabric c are s ystem

Connected laundry appliances: Projected to the point of saturation

Smart connected laundry exceeds niche in-home after 2020

In this case, first-to-market can work against being “best-in-market”

Tiers of smart, today’s “basic” to tomorrow’s “mass c ustomisation”

The world comes full circle: Back to “alchemical transmutation”

SNAPSHOT: The “auto-alchemy” proposition

SNAPSHOT: What the mature proposition consists of

SNAPSHOT: CES/2017 sign-posts for this proposition

SNAPSHOT: Ingredients breaking out for “Mixing-in-the-moment”

SNAPSHOT: Ingredients breaking out for “Mixing-in-the-moment”

SNAPSHOT: So what can we do with auto-alchemy if we have it?

A final note on auto-alchemy before moving to the next topic…

Consumer Impact Around the Home: The Fabric Care System – Emerging Markets Specific

Bundles breaking the mould

When mobile phones are more prolific than washing machines