Green Trend in Tissue & Hygiene – Focus on Geographies

Introduction

Scope

Objectives of the Green Trend in Tissue and Hygiene Series

Key Findings

Forces and Drivers Behind the Global ‘Green’ Trend

What it Means to be Green

Green Pressure Coming From All Sides

How Green is the Global Consumer?

Private Label - Balancing Price and Green Credentials

Green is Here to Stay

Shades of Green – Developed Economies

Economic Issues Hampering Green Growth

Green Profiles in Tissue and Hygiene – Developed Economies

Western Economies Have Developed a Green Approach

Top Down Message Drives UK Change

UK Tissue Industry Faces Political Pressure

Deep Green in the North of Europe

Being Seen to be Green in Sweden

Germany Green All Round

Green is Part of Mainstream Vocabulary in Germany

Government Pressure Strong in France

Mixed Environmental Excuses Elsewhere in Europe

North-South Divide in Western Europe

Americans on Green in Tissue and Hygiene

Corporate Response to Green Challenge in the USA

Selling Green Tissue and Hygiene in the USA

Canada Growing Green With Age

Australian Climate Issues Forcing Change

Green Important but Not a Decision-maker in Japan

Translating ‘Green’ for Developed Economies

Green Tissue and Hygiene in Growing Economies

Emerging Green in Emerging Economies

Is China Turning Green?

Is Future Green for Russian Tissue and Hygiene?

Green is a Luxury Few Can Afford in Developing Nations

Translating ‘Green’ for Growing Economies

Corporate Response to ‘Green’ Challenge

Most Green Choice in the UK and the USA

Tissue Companies Lead the Way

Companies and Green Issues – Being Seen to be Green

Future Outlook

Green – Where? How Far? And How Fast?

Level of Green Awareness Will Continue to Vary

Definitions

Hygiene Products Definitions

Tissue Products Definitions

‘Green’ Terminology

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