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Strategy Briefing

Green Trend in Tissue & Hygiene – Focus on Geographies

47 pages, Jun 2010

US$2,000

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

As consumers are embracing the move to ‘green’ across a variety of areas, tissue and hygiene manufacturers can do a lot more to educate and help further develop green categories. Although the change is inevitable, its pace is varied with Northern Europe at the forefront and less developed regions including Asia Pacific slowly adopting green attitudes. These significant differences might be challenging to overcome but going green seems to be an imperative for long-term success.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

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Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

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Introduction

Scope

Objectives of the Green Trend in Tissue and Hygiene Series

Key Findings

Forces and Drivers Behind the Global ‘Green’ Trend

What it Means to be Green

Green Pressure Coming From All Sides

How Green is the Global Consumer?

Private Label - Balancing Price and Green Credentials

Green is Here to Stay

Shades of Green – Developed Economies

Economic Issues Hampering Green Growth

Green Profiles in Tissue and Hygiene – Developed Economies

Western Economies Have Developed a Green Approach

Top Down Message Drives UK Change

UK Tissue Industry Faces Political Pressure

Deep Green in the North of Europe

Being Seen to be Green in Sweden

Germany Green All Round

Green is Part of Mainstream Vocabulary in Germany

Government Pressure Strong in France

Mixed Environmental Excuses Elsewhere in Europe

North-South Divide in Western Europe

Americans on Green in Tissue and Hygiene

Corporate Response to Green Challenge in the USA

Selling Green Tissue and Hygiene in the USA

Canada Growing Green With Age

Australian Climate Issues Forcing Change

Green Important but Not a Decision-maker in Japan

Translating ‘Green’ for Developed Economies

Green Tissue and Hygiene in Growing Economies

Emerging Green in Emerging Economies

Is China Turning Green?

Is Future Green for Russian Tissue and Hygiene?

Green is a Luxury Few Can Afford in Developing Nations

Translating ‘Green’ for Growing Economies

Corporate Response to ‘Green’ Challenge

Most Green Choice in the UK and the USA

Tissue Companies Lead the Way

Companies and Green Issues – Being Seen to be Green

Future Outlook

Green – Where? How Far? And How Fast?

Level of Green Awareness Will Continue to Vary

Definitions

Hygiene Products Definitions

Tissue Products Definitions

‘Green’ Terminology

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Megatrends

Strategy Briefing

Green Trend in Tissue & Hygiene – Focus on Geographies

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives of the Green Trend in Tissue and Hygiene Series

Key Findings

Forces and Drivers Behind the Global ‘Green’ Trend

What it Means to be Green

Green Pressure Coming From All Sides

How Green is the Global Consumer?

Private Label - Balancing Price and Green Credentials

Green is Here to Stay

Shades of Green – Developed Economies

Economic Issues Hampering Green Growth

Green Profiles in Tissue and Hygiene – Developed Economies

Western Economies Have Developed a Green Approach

Top Down Message Drives UK Change

UK Tissue Industry Faces Political Pressure

Deep Green in the North of Europe

Being Seen to be Green in Sweden

Germany Green All Round

Green is Part of Mainstream Vocabulary in Germany

Government Pressure Strong in France

Mixed Environmental Excuses Elsewhere in Europe

North-South Divide in Western Europe

Americans on Green in Tissue and Hygiene

Corporate Response to Green Challenge in the USA

Selling Green Tissue and Hygiene in the USA

Canada Growing Green With Age

Australian Climate Issues Forcing Change

Green Important but Not a Decision-maker in Japan

Translating ‘Green’ for Developed Economies

Green Tissue and Hygiene in Growing Economies

Emerging Green in Emerging Economies

Is China Turning Green?

Is Future Green for Russian Tissue and Hygiene?

Green is a Luxury Few Can Afford in Developing Nations

Translating ‘Green’ for Growing Economies

Corporate Response to ‘Green’ Challenge

Most Green Choice in the UK and the USA

Tissue Companies Lead the Way

Companies and Green Issues – Being Seen to be Green

Future Outlook

Green – Where? How Far? And How Fast?

Level of Green Awareness Will Continue to Vary

Definitions

Hygiene Products Definitions

Tissue Products Definitions

‘Green’ Terminology

Why buy this report?

Want to find out more about this report?

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