Country Report

Grocery Retailers in

Grocery Retailers in Cameroon

29 pages, Dec 2016

US$990

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Executive Summary

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TRENDS

Over the course of 2016, there was a shift in consumer lifestyle in favour of modern grocery retailers. As Cameroonians remained aspirational, modern grocery retailers remained popular in 2016. This was especially the case as consumers continued to embrace the modern retailing experience in 2016.

COMPETITIVE LANDSCAPE

Sodicam SA, through its Casino supermarkets, leads grocery retailers in 2016, with value sales worth XAF78.6 billion. This represents a 4% value share of total grocery retailing. These are slightly higher than 2015 figures and may be attributable to the fact that, as Casino supermarket targets middle- to upper-income consumers, the retailer tends to offer products at a higher entry price point when compared to its peers. Its customers are less price-sensitive so this strategy is possible.

PROSPECTS

Grocery retailers is anticipated to witness a value CAGR of 8% at constant 2016 prices over the forecast period. Good growth will be due to a rising middle-income group of consumers who are aspirational and wish to buy from modern grocery outlets, even if they do not always buy in modern grocery channels. In addition, this sales growth will not reach its potential as the majority of Cameroonians are set to remain low-income consumers due to having low purchasing power and low wages.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth in the Grocery Retailers industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Grocery Retailers industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Grocery Retailers in Cameroon market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How is grocery and non-grocery performing in Cameroon?
How are current trends influencing consumers buying decisions?
Are independent and family run stores coming under pressure in Cameroon?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

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Country Report

Grocery Retailers in Cameroon

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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Overview

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Overview

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