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Strategy Briefing

Grocery Retailing in Eastern Europe

Mar 2020

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Grocery retailing in Eastern Europe is growing moderately. A major structural change is being seen, as evidenced by the dramatic decline of traditional grocery retailers, which is giving way to large modern grocery retailers. As the market transitions towards consolidation and maturity, the largest players will experiment with new store concepts and digital innovations.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key Findings

The market is on the path to consolidation and maturity

In the last few years, the largest Russian retailers, such as X5 Retail Group and Magnit, were opening hundreds of stores each year; thus penetrating regions with virtually no presence of modern grocery retailing. This is a good example of the situation in the region, where independent retailers are dramatically losing against big players.

Discounters is a channel with great potential in markets outside of the EU

Discounters have been a hit among consumers in many Eastern European countries, such as Poland, Romania and the Czech Republic. At the same time, discounters have no presence in Russia and Ukraine, where value-seeking consumers would receive the new format well.

Traditional grocery retailers are losing out to modern formats

In almost all Eastern European markets the landscape is dominated by modern grocery retailers. Modern grocery retailers are rapidly cannibalising the sales of traditional grocery retailers, mainly due to greater economies of scale and higher value for shoppers. This trend is expected to continue in those markets where the share of traditional grocery retailers is still high.

Sustainability trend emerges gradually

Eastern Europe is not at the forefront of environmental consciousness among consumers, unlike Western Europe. Yet themes of sustainability are becoming ever more important for consumers in Eastern Europe. Grocery retailers will need to respond accordingly by offering recycled packaging, lowering CO2 emissions in their operations, and participating in various other sustainability initiatives.

New technologies provide immense opportunities

As more and more Eastern European consumers are connected to the internet, retailers are able to reach out to them using various digital channels. This provides great opportunities for interaction and offering personalisation.

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Introduction

Scope

Key findings

Regional Overview

Eastern Europe posts weak growth in times of uncertainty

Grocery retailers set to post stable growth

Modern grocery retailers grows…

…at the expense of traditional grocery retailers

Poland sees the strongest growth in market size, followed by Romania

Growth of modern retailers compensates for the decline of traditional

Leading Companies and Brands

Eastern European markets move toward s consolidation

Sharp dynamism of top 10 companies, determined by the low base

Russia has domestic champions; foreign companies prevail in EU markets

Pyaterochka climbs to the top, Magnit and Lidl remain strong

Forecast Projections

Region’s main markets to show moderate growth

In many countries, a demographic decline means weak growth

Grocery retailing goes digital, while lines between industries are blurring

Country Snapshots

Russia: market context

Russia: competitive and retail landscape

Poland: market context

Poland: Competitive and retail landscape

Romania: Market context

Romania: competitive and retail landscape

Ukraine: market context

Ukraine: competitive and retail landscape

Czech Republic: market context

Czech Republic: competitive and retail landscape

Hungary: market context

Hungary: competitive and retail landscape

Belarus: market context

Belarus: competitive and retail landscape

Slovakia: market context

Slovakia: competitive and retail landscape

Croatia: market context

Croatia: competitive and retail landscape

Serbia: market context

Serbia: competitive and retail landscape

Bulgaria: market context

Bulgaria: competitive and retail landscape

Lithuania: market context

Lithuania: competitive and retail landscape

Slovenia: market context

Slovenia: competitive and retail landscape

Latvia: market context

Latvia: competitive and retail landscape

Estonia: market context

Estonia: competitive and retail landscape

Bosnia and Herzegovina: market context

Bosnia and Herzegovina: competitive and retail landscape

Georgia: market context

Georgia: competitive and retail landscape

North Macedonia: market context

North Macedonia: competitive and retail landscape

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Megatrends

Strategy Briefing

Grocery Retailing in Eastern Europe

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

The market is on the path to consolidation and maturity

Discounters is a channel with great potential in markets outside of the EU

Traditional grocery retailers are losing out to modern formats

Sustainability trend emerges gradually

New technologies provide immense opportunities

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Eastern Europe posts weak growth in times of uncertainty

Grocery retailers set to post stable growth

Modern grocery retailers grows…

…at the expense of traditional grocery retailers

Poland sees the strongest growth in market size, followed by Romania

Growth of modern retailers compensates for the decline of traditional

Leading Companies and Brands

Eastern European markets move toward s consolidation

Sharp dynamism of top 10 companies, determined by the low base

Russia has domestic champions; foreign companies prevail in EU markets

Pyaterochka climbs to the top, Magnit and Lidl remain strong

Forecast Projections

Region’s main markets to show moderate growth

In many countries, a demographic decline means weak growth

Grocery retailing goes digital, while lines between industries are blurring

Country Snapshots

Russia: market context

Russia: competitive and retail landscape

Poland: market context

Poland: Competitive and retail landscape

Romania: Market context

Romania: competitive and retail landscape

Ukraine: market context

Ukraine: competitive and retail landscape

Czech Republic: market context

Czech Republic: competitive and retail landscape

Hungary: market context

Hungary: competitive and retail landscape

Belarus: market context

Belarus: competitive and retail landscape

Slovakia: market context

Slovakia: competitive and retail landscape

Croatia: market context

Croatia: competitive and retail landscape

Serbia: market context

Serbia: competitive and retail landscape

Bulgaria: market context

Bulgaria: competitive and retail landscape

Lithuania: market context

Lithuania: competitive and retail landscape

Slovenia: market context

Slovenia: competitive and retail landscape

Latvia: market context

Latvia: competitive and retail landscape

Estonia: market context

Estonia: competitive and retail landscape

Bosnia and Herzegovina: market context

Bosnia and Herzegovina: competitive and retail landscape

Georgia: market context

Georgia: competitive and retail landscape

North Macedonia: market context

North Macedonia: competitive and retail landscape

Why buy this report?

Want to find out more about this report?

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