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Strategy Briefing

Grocery Retailing in Eastern Europe

Mar 2018

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Geopolitical and macroeconomic factors remain key for the future of grocery retailing in Eastern Europe. The region is characterised by a mix of growing and struggling economies, and polarisation in terms of consumer preferences and market fragmentation. The market remains largely concentrated within Russia and Poland, countries which dictate brand movements amidst a fragmented competitive landscape. Modern grocery is outpacing traditional formats across the region.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Russia and Poland are the key markets and shape grocery retailing in the region

Russia and Poland are the largest grocery retailing markets in Eastern Europe, accounting for almost two thirds of total sales in 2017. Consequently, these key markets to a large extent dictate the trends that shape grocery retailing in the region. Over 2017-2022, these markets are forecast to be the largest contributors to absolute growth in grocery retailing, and will thus continue to maintain their dominance in the region.

Modern grocery is outpacing traditional on the back of convenience stores and discounters

Modern grocery retailing is a dominant and fast growing category within grocery retailers in Eastern Europe. Growth across key markets such as Russia, Poland, Romania and Czech Republic has powered this growth. As consumers continue to value convenience, discounts and wide product offerings, the modern format is set to continue growing at the expense of traditional outlets over 2017-2022.

The market is fragmented, with both Eastern and Western European companies featuring among the top retailers

Eastern Europe is characterised by a highly fragmented grocery retailing market that is slowly moving towards consolidation, following mergers and acquisitions and aggressive expansion by leading retailers such as X5 Retail and Magnit. This is evident in the fact that the share of the top five retailers grew from 14% to 23% over 2012-2017. The top 10 list of companies comprises a large number of retailers from Eastern Europe which rely entirely on their home markets for their revenue.

Economic and geopolitical stability, coupled with growth in modern retailing, are set to augment future sales

Geopolitical tensions and economic crisis were the key factors that slowed the growth of grocery retailing over 2012-2017. However, over 2017-2022, the macroeconomic landscape of Eastern Europe is expected to stabilise and support growth in the region. This growth will be further supported by markets such as Slovakia, Hungary and Poland, where positive economic forecasts and VAT cuts are expected to spur consumer spending over 2017-2022.

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Introduction

Scope

Key findings

Regional Overview

Eastern Europe witnesses the slowest growth among the regions

Economic recovery and growth in key markets to support stability

Modern grocery grows at the expense of traditional grocery retailers

Discounters and supermarkets drive popularity of modern retail

Economic downturns and changing consumer preferences shape retailing

Convenience stores and discounters witness dynamic growth

Leading Companies and Brands

Grocery retailing remains fragmented, albeit with a few exceptions

Domestic companies lead grocery retailing in Eastern Europe

Grocery retailers’ fortunes largely determined by home country

Russia and Poland are the brand-makers of Eastern Europe

Forecast Projections

Positive growth expected in line with economic recovery

Macroeconomic stability set to paint a positive picture

Country Snapshots

Russia: market context

Russia: competitive landscape

Poland: market context

Poland: competitive landscape

Romania: market context

Romania: c ompetitive landscape

Czech Republic: market context

Czech Republic: c ompetitive landscape

Hungary: m arket context

Hungary: c ompetitive landscape

Ukraine: m arket context

Ukraine: c ompetitive landscape

Slovakia: market context

Slovakia: c ompetitive landscape

Belarus: market context

Belarus: c ompetitive landscape

Croatia: m arket context

Croatia: c ompetitive landscape

Bulgaria: m arket context

Bulgaria: c ompetitive landscape

Serbia: m arket context

Serbia: c ompetitive landscape

Lithuania: m arket context

Lithuania: competitive landscape

Slovenia: market context

Slovenia: c ompetitive landscape

Latvia: m arket context

Latvia: c ompetitive landscape

Estonia: m arket context

Estonia: c ompetitive landscape

Bosnia-Herzegovina: m arket context

Bosnia-Herzegovina: c ompetitive landscape

Georgia: m arket context

Georgia: competitive landscape

Macedonia: m arket context

Macedonia: competitive landscape

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

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Megatrends

Strategy Briefing

Grocery Retailing in Eastern Europe

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Russia and Poland are the key markets and shape grocery retailing in the region

Modern grocery is outpacing traditional on the back of convenience stores and discounters

The market is fragmented, with both Eastern and Western European companies featuring among the top retailers

Economic and geopolitical stability, coupled with growth in modern retailing, are set to augment future sales

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Eastern Europe witnesses the slowest growth among the regions

Economic recovery and growth in key markets to support stability

Modern grocery grows at the expense of traditional grocery retailers

Discounters and supermarkets drive popularity of modern retail

Economic downturns and changing consumer preferences shape retailing

Convenience stores and discounters witness dynamic growth

Leading Companies and Brands

Grocery retailing remains fragmented, albeit with a few exceptions

Domestic companies lead grocery retailing in Eastern Europe

Grocery retailers’ fortunes largely determined by home country

Russia and Poland are the brand-makers of Eastern Europe

Forecast Projections

Positive growth expected in line with economic recovery

Macroeconomic stability set to paint a positive picture

Country Snapshots

Russia: market context

Russia: competitive landscape

Poland: market context

Poland: competitive landscape

Romania: market context

Romania: c ompetitive landscape

Czech Republic: market context

Czech Republic: c ompetitive landscape

Hungary: m arket context

Hungary: c ompetitive landscape

Ukraine: m arket context

Ukraine: c ompetitive landscape

Slovakia: market context

Slovakia: c ompetitive landscape

Belarus: market context

Belarus: c ompetitive landscape

Croatia: m arket context

Croatia: c ompetitive landscape

Bulgaria: m arket context

Bulgaria: c ompetitive landscape

Serbia: m arket context

Serbia: c ompetitive landscape

Lithuania: m arket context

Lithuania: competitive landscape

Slovenia: market context

Slovenia: c ompetitive landscape

Latvia: m arket context

Latvia: c ompetitive landscape

Estonia: m arket context

Estonia: c ompetitive landscape

Bosnia-Herzegovina: m arket context

Bosnia-Herzegovina: c ompetitive landscape

Georgia: m arket context

Georgia: competitive landscape

Macedonia: m arket context

Macedonia: competitive landscape

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained