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Strategy Briefing
Grocery Retailing in Eastern Europe
Mar 2020
US$1,325
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Grocery retailing in Eastern Europe is growing moderately. A major structural change is being seen, as evidenced by the dramatic decline of traditional grocery retailers, which is giving way to large modern grocery retailers. As the market transitions towards consolidation and maturity, the largest players will experiment with new store concepts and digital innovations.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Key Findings
The market is on the path to consolidation and maturity
In the last few years, the largest Russian retailers, such as X5 Retail Group and Magnit, were opening hundreds of stores each year; thus penetrating regions with virtually no presence of modern grocery retailing. This is a good example of the situation in the region, where independent retailers are dramatically losing against big players.
Discounters is a channel with great potential in markets outside of the EU
Discounters have been a hit among consumers in many Eastern European countries, such as Poland, Romania and the Czech Republic. At the same time, discounters have no presence in Russia and Ukraine, where value-seeking consumers would receive the new format well.
Traditional grocery retailers are losing out to modern formats
In almost all Eastern European markets the landscape is dominated by modern grocery retailers. Modern grocery retailers are rapidly cannibalising the sales of traditional grocery retailers, mainly due to greater economies of scale and higher value for shoppers. This trend is expected to continue in those markets where the share of traditional grocery retailers is still high.
Sustainability trend emerges gradually
Eastern Europe is not at the forefront of environmental consciousness among consumers, unlike Western Europe. Yet themes of sustainability are becoming ever more important for consumers in Eastern Europe. Grocery retailers will need to respond accordingly by offering recycled packaging, lowering CO2 emissions in their operations, and participating in various other sustainability initiatives.
New technologies provide immense opportunities
As more and more Eastern European consumers are connected to the internet, retailers are able to reach out to them using various digital channels. This provides great opportunities for interaction and offering personalisation.
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Key findings
Regional Overview
Eastern Europe posts weak growth in times of uncertainty
Grocery retailers set to post stable growth
Modern grocery retailers grows…
…at the expense of traditional grocery retailers
Poland sees the strongest growth in market size, followed by Romania
Growth of modern retailers compensates for the decline of traditional
Leading Companies and Brands
Eastern European markets move toward s consolidation
Sharp dynamism of top 10 companies, determined by the low base
Russia has domestic champions; foreign companies prevail in EU markets
Pyaterochka climbs to the top, Magnit and Lidl remain strong
Forecast Projections
Region’s main markets to show moderate growth
In many countries, a demographic decline means weak growth
Grocery retailing goes digital, while lines between industries are blurring
Country Snapshots
Russia: market context
Russia: competitive and retail landscape
Poland: market context
Poland: Competitive and retail landscape
Romania: Market context
Romania: competitive and retail landscape
Ukraine: market context
Ukraine: competitive and retail landscape
Czech Republic: market context
Czech Republic: competitive and retail landscape
Hungary: market context
Hungary: competitive and retail landscape
Belarus: market context
Belarus: competitive and retail landscape
Slovakia: market context
Slovakia: competitive and retail landscape
Croatia: market context
Croatia: competitive and retail landscape
Serbia: market context
Serbia: competitive and retail landscape
Bulgaria: market context
Bulgaria: competitive and retail landscape
Lithuania: market context
Lithuania: competitive and retail landscape
Slovenia: market context
Slovenia: competitive and retail landscape
Latvia: market context
Latvia: competitive and retail landscape
Estonia: market context
Estonia: competitive and retail landscape
Bosnia and Herzegovina: market context
Bosnia and Herzegovina: competitive and retail landscape
Georgia: market context
Georgia: competitive and retail landscape
North Macedonia: market context
North Macedonia: competitive and retail landscape
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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- Retailing in Algeria | Feb 2020
- Retailing in Angola | Mar 2020
- Retailing in Argentina | Apr 2020
- Retailing in Australia | Mar 2020
- Retailing in Austria | Mar 2020
- Retailing in Azerbaijan | Feb 2020
- Retailing in Bangladesh | Mar 2020
- Retailing in Belarus | Feb 2020
- Retailing in Belgium | Mar 2020
- Retailing in Bolivia | Mar 2020
- Retailing in Bosnia and Herzegovina | Feb 2020
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- Retailing in Brazil | Feb 2020
- Retailing in Bulgaria | Apr 2020
- Retailing in Cambodia | Mar 2020
- Retailing in Cameroon | Feb 2020
- Retailing in Canada | Mar 2020
- Retailing in Chile | Mar 2020
- Retailing in China | Mar 2020
- Retailing in Colombia | Apr 2020
- Retailing in Costa Rica | Mar 2020
- Retailing in Côte d'Ivoire | Feb 2019
- Retailing in Côte d'Ivoire | Mar 2020
- Retailing in Croatia | Feb 2020
- Retailing in Denmark | Mar 2020
- Retailing in Dominican Republic | Feb 2020
- Retailing in Ecuador | Apr 2020
- Retailing in Egypt | Mar 2020
- Retailing in El Salvador | Mar 2020
- Retailing in Estonia | Apr 2020
- Retailing in Ethiopia | Mar 2020
- Retailing in Finland | Mar 2020
- Retailing in France | Mar 2020
- Retailing in Georgia | Feb 2020
- Retailing in Germany | Mar 2020
- Retailing in Ghana | Feb 2020
- Retailing in Greece | Mar 2020
- Retailing in Guatemala | Mar 2020
- Retailing in Honduras | Mar 2020
- Retailing in Hong Kong, China | Mar 2020
- Retailing in Hong Kong, China | Jan 2019
- Retailing in Hungary | Mar 2020
- Retailing in India | Feb 2020
- Retailing in Indonesia | Mar 2020
- Retailing in Iraq | Mar 2020
- Retailing in Ireland | Feb 2020
- Retailing in Israel | Apr 2020
- Retailing in Italy | Mar 2020
- Retailing in Japan | Feb 2020
- Retailing in Jordan | Mar 2020
- Retailing in Kazakhstan | Feb 2020
- Retailing in Kenya | Mar 2020
- Retailing in Kuwait | Mar 2020
- Retailing in Laos | Mar 2020
- Retailing in Latvia | Feb 2020
- Retailing in Lebanon | Feb 2020
- Retailing in Lithuania | Feb 2020
- Retailing in Macedonia | Mar 2019
- Retailing in Malaysia | Mar 2020
- Retailing in Mexico | Feb 2020
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- Retailing in Myanmar | Mar 2020
- Retailing in New Zealand | Mar 2020
- Retailing in Nigeria | Feb 2020
- Retailing in North Macedonia | Mar 2020
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- Retailing in Oman | Mar 2020
- Retailing in Pakistan | Mar 2019
- Retailing in Panama | Mar 2020
- Retailing in Paraguay | Mar 2020
- Retailing in Peru | Mar 2020
- Retailing in Poland | Mar 2020
- Retailing in Portugal | Mar 2020
- Retailing in Qatar | Mar 2020
- Retailing in Romania | Mar 2020
- Retailing in Russia | Feb 2020
- Retailing in Saudi Arabia | Mar 2020
- Retailing in Serbia | Mar 2020
- Retailing in Singapore | Mar 2020
- Retailing in Slovakia | Mar 2020
- Retailing in Slovenia | Mar 2020
- Retailing in South Africa | Mar 2020
- Retailing in South Korea | Mar 2020
- Retailing in Spain | Mar 2020
- Retailing in Sri Lanka | Mar 2020
- Retailing in Sweden | Mar 2020
- Retailing in Switzerland | Mar 2020
- Retailing in Taiwan | Mar 2020
- Retailing in Tanzania | Mar 2020
- Retailing in Thailand | Mar 2020
- Retailing in the Czech Republic | Mar 2020
- Retailing in the Netherlands | Feb 2020
- Retailing in the Philippines | Mar 2020
- Retailing in the United Arab Emirates | Mar 2020
- Retailing in the United Kingdom | Mar 2020
- Retailing in the US | Mar 2020
- Retailing in Tunisia | Mar 2020
- Retailing in Turkey | Mar 2020
- Retailing in Uganda | Mar 2020
- Retailing in Ukraine | Mar 2020
- Retailing in Uruguay | Mar 2020
- Retailing in Uzbekistan | Mar 2020
- Retailing in Venezuela | Jan 2018
- Retailing in Vietnam | Mar 2020