Groupe Danone in Soft Drinks

Company Profile

About This Report

Aug 2018

Danone is one of the world’s leading soft drinks companies, with its focus on bottled water and its key development area, aquadrinks – flavoured water and functional water. Danone is strong in still bottled water in Asia Pacific and Latin America, and is progressing well in functional and flavoured water in certain markets. Going forward, there remain plenty of opportunities – Danone needs to address its weakness in the US, Nigeria, and India, and reduce its reliance on still bottled water.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Groupe Danone in Soft Drinks

Euromonitor International's report on Danone, Groupe delivers a detailed strategic analysis of the company's business, examining its performance in the RTD Coffee market and the global economy.

Company and market share data provide a detailed look at the financial position of Danone, Groupe, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Danone, Groupe.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Danone, Groupe provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our RTD Coffee research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery format

Reports are delivered in PDF format and can be downloaded from your online account immediately after purchase.

Scope of the Report

Scope

Strategic Evaluation

Key findings
Companies at a glance
Global footprint
Company overview
Danone sets its sights on Brazil and Russia
Danone Manifesto Ventures: an innovation accelerator

Competitive Positioning

A shift towards healthier drinks leads to stronger competition for Danone
Danone is well positioned in high-growth bottled water markets
Local brands underpin Danone’s growth strategy
Company focus: developing a line of healthy natural beverages
Company focus: diversifying beyond still bottled water
Company focus: packaging innovation

Bottled Water

Danone rightly focuses on Asia Pacific as the growth engine
Aquadrinks is at the core of Danone’s value growth strategy
Nestlé and Coca-Cola will be even stronger competitors
Still water: opportunities aplenty in less developed markets
Flavoured water: solid performance in Latin America and Europe
Functional water: Reliance on China constrains growth
Carbonated water: Danone loses ground in North America

Other Soft Drinks

Geographic expansion is necessary to expand other soft drinks

Prospects

Recommendations

Appendix: Competitor Analytics

Competitor Analytics tool
Overview
Competitors