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Strategy Briefing

Growth for International Spirits Companies in Difficult Times

47 pages, Dec 2012

US$2,000

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Although the global economy still faces many difficulties, there is still huge potential for international spirits companies to see growth. This briefing looks at the vital aspects needed for growth, both organic and inorganic. It also looks at what those leading players should be doing continue to, or start growing in the future.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

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Introduction

Scope

Key findings

Global Overview

Consolidation continues in global spirits

The greater financial strength of international companies

Big two international companies stretch away

Growth Fundamentals

Broad geographic and category spread key to growth

Geographic diversity vital for growth

Growth fundamentals: Emerging market presence

Rapidly growing emerging markets

Case study: Local brands boost Pernod Ricard’s premium portfolio

Case study: Diageo’s local joint-venture in Russia

Case study: Setting up own distribution – Brown-Forman in Poland

Growth fundamentals: Room for growth in mature markets

Mature vs emerging market focus not the key

Mature market growth potential

Stagnant mature categories offer growth opportunities too

Case study: William Grant growth in the US

Case study: Third-party distributor – Jägermeister in the UK

Growth fundamentals: Geographic and category diversity

Narrow brand and geographic focus hurts Bacardi

Bacardi rum a paradigm of too much focus on core markets

Breadth allows Pernod Ricard to refocus Martell on growth markets

Narrow focus hits margins: Courvoisier

Narrow geographic focus helps and then hinders Captain Morgan

The danger of over-reliance on key markets

Geographic diversity drives growth and limits declines

Growth Through Acquisition

Mergers and acquisitions drive global consolidation

M&A activity transforms Pernod Ricard

Diageo goes deeper into Brazil

Weak portfolio combined with public listing leaves Beam vulnerable

Pernod Ricard in prime position to benefit from Beam weakness

Pinnacle acquisition barely addresses Beam’s weaknesses

José Cuervo the tequila of choice for Diageo

Maker's Mark the best option for Diageo among Beam’s bourbons

Pernod Ricard the most likely to benefit from any Beam break-up

Key brands and their potential acquirers

UB Group’s troubles offer Diageo a way back into India

Diageo strengthens its global position

Recommendations

Big two still have work to do

Second tier companies have plenty of room for growth

Small to mid-sized companies

Why buy this report?

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Megatrends

Strategy Briefing

Growth for International Spirits Companies in Difficult Times

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Global Overview

Consolidation continues in global spirits

The greater financial strength of international companies

Big two international companies stretch away

Growth Fundamentals

Broad geographic and category spread key to growth

Geographic diversity vital for growth

Growth fundamentals: Emerging market presence

Rapidly growing emerging markets

Case study: Local brands boost Pernod Ricard’s premium portfolio

Case study: Diageo’s local joint-venture in Russia

Case study: Setting up own distribution – Brown-Forman in Poland

Growth fundamentals: Room for growth in mature markets

Mature vs emerging market focus not the key

Mature market growth potential

Stagnant mature categories offer growth opportunities too

Case study: William Grant growth in the US

Case study: Third-party distributor – Jägermeister in the UK

Growth fundamentals: Geographic and category diversity

Narrow brand and geographic focus hurts Bacardi

Bacardi rum a paradigm of too much focus on core markets

Breadth allows Pernod Ricard to refocus Martell on growth markets

Narrow focus hits margins: Courvoisier

Narrow geographic focus helps and then hinders Captain Morgan

The danger of over-reliance on key markets

Geographic diversity drives growth and limits declines

Growth Through Acquisition

Mergers and acquisitions drive global consolidation

M&A activity transforms Pernod Ricard

Diageo goes deeper into Brazil

Weak portfolio combined with public listing leaves Beam vulnerable

Pernod Ricard in prime position to benefit from Beam weakness

Pinnacle acquisition barely addresses Beam’s weaknesses

José Cuervo the tequila of choice for Diageo

Maker's Mark the best option for Diageo among Beam’s bourbons

Pernod Ricard the most likely to benefit from any Beam break-up

Key brands and their potential acquirers

UB Group’s troubles offer Diageo a way back into India

Diageo strengthens its global position

Recommendations

Big two still have work to do

Second tier companies have plenty of room for growth

Small to mid-sized companies

Why buy this report?

Want to find out more about this report?

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